Software comparison

MailerLite vs Kit for email marketing

MailerLite and Kit are closely matched for core workflows. Both support contact limits, email automation, price for 1,000 contacts, price for 10,000 contacts, and segmentation. MailerLite has confirmed monthly email limits, price for 5,000 contacts, price for 25,000 contacts, and price for 50,000 contacts.

Choose MailerLite if…

Choose MailerLite if confirmed monthly email limits matters to you; this detail is not yet confirmed for Kit.
Choose MailerLite if confirmed price for 5,000 contacts matters to you; this detail is not yet confirmed for Kit.
Choose MailerLite if confirmed price for 25,000 contacts matters to you; this detail is not yet confirmed for Kit.
Choose MailerLite if confirmed price for 50,000 contacts matters to you; this detail is not yet confirmed for Kit.

Key decision points

MailerLite has confirmed monthly email limits; monthly email limits is not yet confirmed for Kit.
MailerLite has confirmed price for 5,000 contacts; price for 5,000 contacts is not yet confirmed for Kit.
MailerLite has confirmed price for 25,000 contacts; price for 25,000 contacts is not yet confirmed for Kit.
MailerLite has confirmed price for 50,000 contacts; price for 50,000 contacts is not yet confirmed for Kit.

Limits and pricing

Limits and pricing features
Feature	MailerLite	Kit
Contact limits	YesSource	YesSource
Monthly email limits	YesSource	Not confirmed
Unlimited sending	YesSource	YesSource
Subscriber-based pricing	YesSource	YesSource

Automation

Automation features
Feature	MailerLite	Kit
Email automation	YesSource	YesSource
Visual automation builder	Not confirmed	YesSource

Audience management

Audience management features
Feature	MailerLite	Kit
Segmentation	YesSource	YesSource
Tags	YesSource	YesSource
Lead scoring	Not confirmed	YesSource
CRM	YesSource	YesSource

Campaigns

Campaigns features
Feature	MailerLite	Kit
Personalisation	Not confirmed	YesSource
RSS campaigns	Not confirmed	YesSource
AI writing	YesSource	YesSource
Templates	YesSource	YesSource

Channels

Channels features
Feature	MailerLite	Kit
Transactional email	YesSource	Not confirmed
SMS	YesSource	YesSource

Lead capture

Lead capture features
Feature	MailerLite	Kit
Landing pages	YesSource	YesSource
Forms	YesSource	YesSource
Popups	YesSource	YesSource
Surveys	Not confirmed	YesSource

Ecommerce

Ecommerce features
Feature	MailerLite	Kit
Ecommerce features	YesSource	YesSource
Shopify integration	YesSource	YesSource
WooCommerce integration	YesSource	Not confirmed
Stripe integration	YesSource	YesSource

Optimisation

Optimisation features
Feature	MailerLite	Kit
A/B testing	YesSource	YesSource

Deliverability

Deliverability features
Feature	MailerLite	Kit
Deliverability tools	YesSource	YesSource
Dedicated IP	YesSource	Not confirmed
Custom sending domain	YesSource	YesSource

Teams and agencies

Teams and agencies features
Feature	MailerLite	Kit
Multi-user support	YesSource	YesSource
Agency support	YesSource	YesSource
White labelling	YesSource	YesSource

Technical

Technical features
Feature	MailerLite	Kit
API	YesSource	YesSource
Zapier	YesSource	Not confirmed

Compliance

Compliance features
Feature	MailerLite	Kit
GDPR compliance	YesSource	YesSource

Pricing

Pricing features
Feature	MailerLite	Kit
Price for 1,000 contacts	YesSource	YesSource
Price for 5,000 contacts	YesSource	Not confirmed
Price for 10,000 contacts	YesSource	YesSource
Price for 25,000 contacts	YesSource	Not confirmed
Price for 50,000 contacts	YesSource	Not confirmed
Free plan	YesSource	YesSource
Free trial	YesSource	YesSource

Commercial

Commercial features
Feature	MailerLite	Kit
Affiliate programme	YesSource	YesSource

Starting price comparison

MailerLite has the lower starting price: $0, compared with $33.

More product information

MailerLite overview · Kit overview · Comparison data · Markdown