# MailerLite vs Kit for email marketing

MailerLite and Kit are closely matched for core workflows. Both support contact limits, email automation, price for 1,000 contacts, price for 10,000 contacts, and segmentation. MailerLite has confirmed monthly email limits, price for 5,000 contacts, price for 25,000 contacts, and price for 50,000 contacts.

## Key decision points

- MailerLite has confirmed monthly email limits; monthly email limits is not yet confirmed for Kit.
- MailerLite has confirmed price for 5,000 contacts; price for 5,000 contacts is not yet confirmed for Kit.
- MailerLite has confirmed price for 25,000 contacts; price for 25,000 contacts is not yet confirmed for Kit.
- MailerLite has confirmed price for 50,000 contacts; price for 50,000 contacts is not yet confirmed for Kit.

## Choose MailerLite if…

- Choose MailerLite if confirmed monthly email limits matters to you; this detail is not yet confirmed for Kit.
- Choose MailerLite if confirmed price for 5,000 contacts matters to you; this detail is not yet confirmed for Kit.
- Choose MailerLite if confirmed price for 25,000 contacts matters to you; this detail is not yet confirmed for Kit.
- Choose MailerLite if confirmed price for 50,000 contacts matters to you; this detail is not yet confirmed for Kit.

## Limits and pricing

| Feature | MailerLite | Kit |
| --- | --- | --- |
| Contact limits | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |
| Monthly email limits | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| Unlimited sending | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |
| Subscriber-based pricing | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |

## Automation

| Feature | MailerLite | Kit |
| --- | --- | --- |
| Email automation | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://kit.com/features)) |
| Visual automation builder | Not confirmed | Yes (verified 4 September 2026; [source](https://kit.com/features)) |

## Audience management

| Feature | MailerLite | Kit |
| --- | --- | --- |
| Segmentation | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://kit.com/features)) |
| Tags | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://kit.com/features)) |
| Lead scoring | Not confirmed | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |
| CRM | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://kit.com/apps)) |

## Campaigns

| Feature | MailerLite | Kit |
| --- | --- | --- |
| Personalisation | Not confirmed | Yes (verified 4 September 2026; [source](https://kit.com/features)) |
| RSS campaigns | Not confirmed | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |
| AI writing | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://kit.com/)) |
| Templates | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://kit.com/features)) |

## Channels

| Feature | MailerLite | Kit |
| --- | --- | --- |
| Transactional email | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| SMS | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |

## Lead capture

| Feature | MailerLite | Kit |
| --- | --- | --- |
| Landing pages | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://kit.com/features)) |
| Forms | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://kit.com/features)) |
| Popups | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |
| Surveys | Not confirmed | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |

## Ecommerce

| Feature | MailerLite | Kit |
| --- | --- | --- |
| Ecommerce features | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://kit.com/features)) |
| Shopify integration | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://kit.com/)) |
| WooCommerce integration | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Not confirmed |
| Stripe integration | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://kit.com/terms)) |

## Optimisation

| Feature | MailerLite | Kit |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |

## Deliverability

| Feature | MailerLite | Kit |
| --- | --- | --- |
| Deliverability tools | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |
| Dedicated IP | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| Custom sending domain | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |

## Teams and agencies

| Feature | MailerLite | Kit |
| --- | --- | --- |
| Multi-user support | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |
| Agency support | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://kit.com/support)) |
| White labelling | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |

## Technical

| Feature | MailerLite | Kit |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://kit.com/apps)) |
| Zapier | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Not confirmed |

## Compliance

| Feature | MailerLite | Kit |
| --- | --- | --- |
| GDPR compliance | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/legal)) | Yes (verified 4 September 2026; [source](https://kit.com/)) |

## Pricing

| Feature | MailerLite | Kit |
| --- | --- | --- |
| Price for 1,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |
| Price for 5,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| Price for 10,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |
| Price for 25,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| Price for 50,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| Free plan | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |
| Free trial | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) |

## Commercial

| Feature | MailerLite | Kit |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/legal)) | Yes (verified 4 September 2026; [source](https://kit.com/)) |

## Evidence

- **MailerLite — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Up to 250 subscribers”
- **Kit — Contact limits:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Up to 10,000 subscribers”
- **MailerLite — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “2,500 monthly emails”
- **MailerLite — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Unlimited monthly emails”
- **Kit — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Unlimited email broadcasts”
- **MailerLite — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Kit — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “For 1,000 email subscribers”
- **MailerLite — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Automation Send perfectly-timed and targeted emails automatically.”
- **Kit — Email automation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Explore Visual Automations Automate journeys. Free up time.”
- **Kit — Visual automation builder:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Our intuitive visual builder lets you easily map out how you want to segment and engage with your audience”
- **MailerLite — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Dynamic segments Unlimited Unlimited Unlimited”
- **Kit — Segmentation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Tag and segment your subscribers based on their interests and behaviors.”
- **MailerLite — Tags:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Interest groups (tags) Unlimited Unlimited Unlimited”
- **Kit — Tags:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Tag and segment your subscribers based on their interests and behaviors.”
- **Kit — Lead scoring:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Subscriber engagement scoring”
- **Kit — Personalisation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Address fans by their first name, deliver content tailored to their interests, and automate emails based on their previous interactions.”
- **MailerLite — Transactional email:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Transactional Email, SMS & inbound routing”
- **MailerLite — SMS:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Transactional Email, SMS & inbound routing”
- **Kit — SMS:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “SMS marketing”
- **MailerLite — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Landing pages Create pages to collect leads, sell products and more.”
- **Kit — Landing pages:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Explore landing pages Create a micro website with maximum impact.”
- **MailerLite — Forms:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Signup forms Invite people from across the web to become subscribers.”
- **Kit — Forms:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.”
- **MailerLite — Popups:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Pop-ups”
- **Kit — Popups:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.”
- **Kit — Surveys:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Survey subscribers with polls”
- **MailerLite — CRM:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “CRM”
- **Kit — CRM:** Yes. Last verified 4 September 2026. Source: https://kit.com/apps. Evidence: “CRM”
- **MailerLite — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “E-commerce Integrate your e-store with email marketing to boost sales.”
- **Kit — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Sell digital products Simple product pages, automated fulfillment, and low transaction fees”
- **MailerLite — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “Shopify Automatically sync your Shopify customers with your MailerLite subscribers.”
- **Kit — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Shopify Grow Your Creator Business, Automate Your Marketing, and Drive More Sales”
- **MailerLite — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “WooCommerce The world's most popular e-commerce solution, powering 28% of all online stores.”
- **MailerLite — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “Stripe Stripe technology allows individuals and businesses to receive payments over the Internet.”
- **Kit — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://kit.com/terms. Evidence: “All financial transactions conducted for the Paid Services are made using one or more third-party payment processors we may engage from time to time, including but not limited to Stripe”
- **MailerLite — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “AI-powered A/B testing”
- **Kit — A/B testing:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “A/B test subject lines”
- **MailerLite — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Email verifier Clean and optimize email lists to improve deliverability.”
- **Kit — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Deliverability reporting”
- **MailerLite — Dedicated IP:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Dedicated IP*”
- **MailerLite — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Authenticating your domain to maintain deliverability”
- **Kit — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Customizable domain Customize your free Kit domain or connect your own custom domain so all your landing pages are branded.”
- **Kit — RSS campaigns:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “RSS campaigns”
- **MailerLite — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “AI writing assistant”
- **Kit — AI writing:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Kit + AI”
- **MailerLite — Templates:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Templates Use these expertly-designed templates to quickly build effective newsletters, web pages and forms.”
- **Kit — Templates:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Email template library Use our email templates as a starting point to easily customize your email so it fits your brand and content.”
- **MailerLite — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Unlimited user seats”
- **Kit — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Users The total number of users you can have on your account. Perfect for adding your team, with their own login, to support your marketing efforts. 1 2 Unlimited”
- **MailerLite — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Agencies”
- **Kit — Agency support:** Yes. Last verified 4 September 2026. Source: https://kit.com/support. Evidence: “Kit approved experts Looking to hire an expert to help you with your newsletter or tech setup? See experts”
- **MailerLite — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Remove MailerLite logo”
- **Kit — White labelling:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Remove Kit branding”
- **MailerLite — API:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “For developers Build and integrate with MailerLite. API Docs”
- **Kit — API:** Yes. Last verified 4 September 2026. Source: https://kit.com/apps. Evidence: “Explore Kit API”
- **MailerLite — Zapier:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “Zapier automates workflows by connecting MailerLite with 5,000+ apps without coding.”
- **MailerLite — GDPR compliance:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/legal. Evidence: “The MailerLite platform and its infrastructure fully comply with the European Regulation 679/2016 (GDPR)”
- **Kit — GDPR compliance:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “GDPR”
- **MailerLite — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Kit — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “For 1,000 email subscribers”
- **MailerLite — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **MailerLite — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Kit — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Up to 10,000 subscribers”
- **MailerLite — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **MailerLite — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **MailerLite — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Free Getting started? This is your launchpad! 0 0 /month Up to 250 subscribers”
- **Kit — Free plan:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Free For creators just starting out $0 /mo Free—up to 10,000 subscribers”
- **MailerLite — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Start free trial No credit card required.”
- **Kit — Free trial:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “14-day free trial”
- **MailerLite — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/legal. Evidence: “Affiliate Program Terms”
- **Kit — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Affiliate program”