{
  "schemaVersion": 1,
  "id": "mailerlite-vs-kit",
  "products": [
    "mailerlite",
    "kit"
  ],
  "conclusion": "MailerLite and Kit are closely matched for core workflows. Both support contact limits, email automation, price for 1,000 contacts, price for 10,000 contacts, and segmentation. MailerLite has confirmed monthly email limits, price for 5,000 contacts, price for 25,000 contacts, and price for 50,000 contacts.",
  "decisionPoints": [
    {
      "path": "vertical.monthlyEmailLimits",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed monthly email limits; monthly email limits is not yet confirmed for Kit."
    },
    {
      "path": "vertical.priceFor5000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed price for 5,000 contacts; price for 5,000 contacts is not yet confirmed for Kit."
    },
    {
      "path": "vertical.priceFor25000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed price for 25,000 contacts; price for 25,000 contacts is not yet confirmed for Kit."
    },
    {
      "path": "vertical.priceFor50000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed price for 50,000 contacts; price for 50,000 contacts is not yet confirmed for Kit."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "importance": 10
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "importance": 10
    },
    {
      "path": "vertical.priceFor1000Contacts",
      "label": "Price for 1,000 contacts",
      "importance": 10
    },
    {
      "path": "vertical.priceFor10000Contacts",
      "label": "Price for 10,000 contacts",
      "importance": 10
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "importance": 9
    }
  ],
  "coverage": {
    "a": 77,
    "b": 71,
    "gap": 6
  },
  "facts": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Up to 250 subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Up to 10,000 subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.monthlyEmailLimits",
      "label": "Monthly email limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "2,500 monthly emails",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.unlimitedSending",
      "label": "Unlimited sending",
      "group": "Limits and pricing",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Unlimited monthly emails",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Unlimited email broadcasts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.subscriberBasedPricing",
      "label": "Subscriber-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "For 1,000 email subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.sendBasedPricing",
      "label": "Send-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "group": "Automation",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Automation Send perfectly-timed and targeted emails automatically.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Explore Visual Automations Automate journeys. Free up time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.visualAutomationBuilder",
      "label": "Visual automation builder",
      "group": "Automation",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Our intuitive visual builder lets you easily map out how you want to segment and engage with your audience",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "group": "Audience management",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Dynamic segments Unlimited Unlimited Unlimited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Tag and segment your subscribers based on their interests and behaviors.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.tags",
      "label": "Tags",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Interest groups (tags) Unlimited Unlimited Unlimited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Tag and segment your subscribers based on their interests and behaviors.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.leadScoring",
      "label": "Lead scoring",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Subscriber engagement scoring",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Campaigns",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Address fans by their first name, deliver content tailored to their interests, and automate emails based on their previous interactions.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.transactionalEmail",
      "label": "Transactional email",
      "group": "Channels",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Transactional Email, SMS & inbound routing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.smtp",
      "label": "SMTP",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.sms",
      "label": "SMS",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Transactional Email, SMS & inbound routing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "SMS marketing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whatsapp",
      "label": "WhatsApp",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.landingPages",
      "label": "Landing pages",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Landing pages Create pages to collect leads, sell products and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Explore landing pages Create a micro website with maximum impact.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Lead capture",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Signup forms Invite people from across the web to become subscribers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Pop-ups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.surveys",
      "label": "Surveys",
      "group": "Lead capture",
      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6606d8827170d833"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6606d8827170d833",
            "excerpt": "Survey subscribers with polls",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.crm",
      "label": "CRM",
      "group": "Audience management",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-17434d91acc65ae9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-17434d91acc65ae9",
            "excerpt": "CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.ecommerceFeatures",
      "label": "Ecommerce features",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "E-commerce Integrate your e-store with email marketing to boost sales.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5be1928ea5a8b52f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5be1928ea5a8b52f",
            "excerpt": "Sell digital products Simple product pages, automated fulfillment, and low transaction fees",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.shopifyIntegration",
      "label": "Shopify integration",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "Shopify Automatically sync your Shopify customers with your MailerLite subscribers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f2b3c505f306cc30"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f2b3c505f306cc30",
            "excerpt": "Shopify Grow Your Creator Business, Automate Your Marketing, and Drive More Sales",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.woocommerceIntegration",
      "label": "WooCommerce integration",
      "group": "Ecommerce",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "WooCommerce The world's most popular e-commerce solution, powering 28% of all online stores.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Ecommerce",
      "importance": 6,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "Stripe Stripe technology allows individuals and businesses to receive payments over the Internet.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "kit": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-87c524b9b72f6c3a"
        ],
        "evidence": [
          {
            "sourceId": "ingest-87c524b9b72f6c3a",
            "excerpt": "All financial transactions conducted for the Paid Services are made using one or more third-party payment processors we may engage from time to time, including but not limited to Stripe",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "AI-powered A/B testing",
            "supports": "positive"
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        "verifiedAt": "2026-09-04"
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      "path": "vertical.multiUserSupport",
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            "excerpt": "Users The total number of users you can have on your account. Perfect for adding your team, with their own login, to support your marketing efforts. 1 2 Unlimited",
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    },
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      "path": "vertical.euDataHosting",
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    },
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      "path": "commercial.commissionDescription",
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        "value": null,
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