Software comparison

MailerLite vs ActiveCampaign for email marketing

MailerLite and ActiveCampaign are closely matched for core workflows. Both support contact limits, monthly email limits, email automation, price for 1,000 contacts, and price for 5,000 contacts. MailerLite has confirmed gdpr compliance and unlimited sending. ActiveCampaign has confirmed visual automation builder and personalisation.

Choose MailerLite if…

  • Choose MailerLite if confirmed gdpr compliance matters to you; this detail is not yet confirmed for ActiveCampaign.
  • Choose MailerLite if confirmed unlimited sending matters to you; this detail is not yet confirmed for ActiveCampaign.

Choose ActiveCampaign if…

  • Choose ActiveCampaign if confirmed visual automation builder matters to you; this detail is not yet confirmed for MailerLite.
  • Choose ActiveCampaign if confirmed personalisation matters to you; this detail is not yet confirmed for MailerLite.

Key decision points

Limits and pricing

Limits and pricing features
FeatureMailerLiteActiveCampaign
Contact limitsYesSourceYesSource
Monthly email limitsYesSourceYesSource
Unlimited sendingYesSourceNot confirmed
Subscriber-based pricingYesSourceYesSource
Send-based pricingNot confirmedYesSource

Automation

Automation features
FeatureMailerLiteActiveCampaign
Email automationYesSourceYesSource
Visual automation builderNot confirmedYesSource

Audience management

Audience management features
FeatureMailerLiteActiveCampaign
SegmentationYesSourceYesSource
TagsYesSourceYesSource
Lead scoringNot confirmedYesSource
CRMYesSourceYesSource

Campaigns

Campaigns features
FeatureMailerLiteActiveCampaign
PersonalisationNot confirmedYesSource
RSS campaignsNot confirmedYesSource
AI writingYesSourceYesSource
TemplatesYesSourceYesSource

Channels

Channels features
FeatureMailerLiteActiveCampaign
Transactional emailYesSourceYesSource
SMSYesSourceYesSource
WhatsAppNot confirmedYesSource

Lead capture

Lead capture features
FeatureMailerLiteActiveCampaign
Landing pagesYesSourceYesSource
FormsYesSourceYesSource
PopupsYesSourceYesSource
SurveysNot confirmedYesSource

Ecommerce

Ecommerce features
FeatureMailerLiteActiveCampaign
Ecommerce featuresYesSourceYesSource
Shopify integrationYesSourceYesSource
WooCommerce integrationYesSourceYesSource
Stripe integrationYesSourceYesSource

Optimisation

Optimisation features
FeatureMailerLiteActiveCampaign
A/B testingYesSourceYesSource

Deliverability

Deliverability features
FeatureMailerLiteActiveCampaign
Deliverability toolsYesSourceYesSource
Dedicated IPYesSourceNot confirmed
Custom sending domainYesSourceYesSource

Teams and agencies

Teams and agencies features
FeatureMailerLiteActiveCampaign
Multi-user supportYesSourceYesSource
Agency supportYesSourceYesSource
White labellingYesSourceYesSource

Technical

Technical features
FeatureMailerLiteActiveCampaign
APIYesSourceYesSource
WebhooksNot confirmedYesSource
ZapierYesSourceYesSource

Compliance

Compliance features
FeatureMailerLiteActiveCampaign
GDPR complianceYesSourceNot confirmed

Pricing

Pricing features
FeatureMailerLiteActiveCampaign
Price for 1,000 contactsYesSourceYesSource
Price for 5,000 contactsYesSourceYesSource
Price for 10,000 contactsYesSourceYesSource
Price for 25,000 contactsYesSourceYesSource
Price for 50,000 contactsYesSourceYesSource
Free planYesSourceNot confirmed
Free trialYesSourceYesSource

Commercial

Commercial features
FeatureMailerLiteActiveCampaign
Affiliate programmeYesSourceNot confirmed

Starting price comparison

Comparable starting prices are unavailable. Check current pricing with MailerLite and ActiveCampaign.

More product information

MailerLite overview · ActiveCampaign overview · Comparison data · Markdown