# MailerLite vs ActiveCampaign for email marketing

MailerLite and ActiveCampaign are closely matched for core workflows. Both support contact limits, monthly email limits, email automation, price for 1,000 contacts, and price for 5,000 contacts. MailerLite has confirmed gdpr compliance and unlimited sending. ActiveCampaign has confirmed visual automation builder and personalisation.

## Key decision points

- MailerLite has confirmed gdpr compliance; gdpr compliance is not yet confirmed for ActiveCampaign.
- MailerLite has confirmed unlimited sending; unlimited sending is not yet confirmed for ActiveCampaign.
- ActiveCampaign has confirmed visual automation builder; visual automation builder is not yet confirmed for MailerLite.
- ActiveCampaign has confirmed personalisation; personalisation is not yet confirmed for MailerLite.

## Choose MailerLite if…

- Choose MailerLite if confirmed gdpr compliance matters to you; this detail is not yet confirmed for ActiveCampaign.
- Choose MailerLite if confirmed unlimited sending matters to you; this detail is not yet confirmed for ActiveCampaign.

## Choose ActiveCampaign if…

- Choose ActiveCampaign if confirmed visual automation builder matters to you; this detail is not yet confirmed for MailerLite.
- Choose ActiveCampaign if confirmed personalisation matters to you; this detail is not yet confirmed for MailerLite.

## Limits and pricing

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| Contact limits | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Monthly email limits | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Unlimited sending | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| Subscriber-based pricing | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Send-based pricing | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Automation

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| Email automation | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/)) |
| Visual automation builder | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Audience management

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| Segmentation | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Tags | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Lead scoring | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| CRM | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) |

## Campaigns

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| Personalisation | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| RSS campaigns | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| AI writing | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/)) |
| Templates | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Channels

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| Transactional email | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) |
| SMS | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) |
| WhatsApp | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/platform/whatsapp-messaging)) |

## Lead capture

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| Landing pages | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Forms | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Popups | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Surveys | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/platform/whatsapp-messaging)) |

## Ecommerce

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| Ecommerce features | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Shopify integration | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| WooCommerce integration | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Stripe integration | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Optimisation

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Deliverability

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| Deliverability tools | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) |
| Dedicated IP | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| Custom sending domain | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Teams and agencies

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| Multi-user support | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Agency support | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/partner/integrations)) |
| White labelling | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |

## Technical

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/partners/app)) |
| Webhooks | Not confirmed | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/partners/app)) |
| Zapier | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/apps)) |

## Compliance

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| GDPR compliance | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/legal)) | Not confirmed |

## Pricing

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| Price for 1,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Price for 5,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Price for 10,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Price for 25,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Price for 50,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) |
| Free plan | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| Free trial | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/)) |

## Commercial

| Feature | MailerLite | ActiveCampaign |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/legal)) | Not confirmed |

## Evidence

- **MailerLite — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Up to 250 subscribers”
- **ActiveCampaign — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Email sends 15x contact limit”
- **MailerLite — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “2,500 monthly emails”
- **ActiveCampaign — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Email sends 15x contact limit”
- **MailerLite — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Unlimited monthly emails”
- **MailerLite — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **ActiveCampaign — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts”
- **ActiveCampaign — Send-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Email sends 15x contact limit”
- **MailerLite — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Automation Send perfectly-timed and targeted emails automatically.”
- **ActiveCampaign — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/. Evidence: “Marketing Automation Automate and optimize customer journeys”
- **ActiveCampaign — Visual automation builder:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Automations map”
- **MailerLite — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Dynamic segments Unlimited Unlimited Unlimited”
- **ActiveCampaign — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Segmentation Premium Advanced Standard Limited”
- **MailerLite — Tags:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Interest groups (tags) Unlimited Unlimited Unlimited”
- **ActiveCampaign — Tags:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Tags”
- **ActiveCampaign — Lead scoring:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Lead scoring Included in Pipelines add-on”
- **ActiveCampaign — Personalisation:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Personalization fields”
- **MailerLite — Transactional email:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Transactional Email, SMS & inbound routing”
- **ActiveCampaign — Transactional email:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “Transactional Email”
- **MailerLite — SMS:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Transactional Email, SMS & inbound routing”
- **ActiveCampaign — SMS:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “SMS Marketing”
- **ActiveCampaign — WhatsApp:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/platform/whatsapp-messaging. Evidence: “WhatsApp Messaging”
- **MailerLite — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Landing pages Create pages to collect leads, sell products and more.”
- **ActiveCampaign — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Landing pages”
- **MailerLite — Forms:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Signup forms Invite people from across the web to become subscribers.”
- **ActiveCampaign — Forms:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Forms Standard & inline only”
- **MailerLite — Popups:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Pop-ups”
- **ActiveCampaign — Popups:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Site messages”
- **ActiveCampaign — Surveys:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/platform/whatsapp-messaging. Evidence: “Question Steps”
- **MailerLite — CRM:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “CRM”
- **ActiveCampaign — CRM:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “CRM”
- **MailerLite — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “E-commerce Integrate your e-store with email marketing to boost sales.”
- **ActiveCampaign — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Abandoned cart”
- **MailerLite — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “Shopify Automatically sync your Shopify customers with your MailerLite subscribers.”
- **ActiveCampaign — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Shopify, Square, & WooCommerce”
- **MailerLite — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “WooCommerce The world's most popular e-commerce solution, powering 28% of all online stores.”
- **ActiveCampaign — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Shopify, Square, & WooCommerce”
- **MailerLite — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “Stripe Stripe technology allows individuals and businesses to receive payments over the Internet.”
- **ActiveCampaign — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “PayPal & Stripe”
- **MailerLite — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “AI-powered A/B testing”
- **ActiveCampaign — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “A/B testing”
- **MailerLite — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Email verifier Clean and optimize email lists to improve deliverability.”
- **ActiveCampaign — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “94% email deliverability, 13% above industry average.”
- **MailerLite — Dedicated IP:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Dedicated IP*”
- **MailerLite — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Authenticating your domain to maintain deliverability”
- **ActiveCampaign — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Custom mailserver domain”
- **ActiveCampaign — RSS campaigns:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Scheduled, RSS-triggered, & date-based campaigns”
- **MailerLite — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “AI writing assistant”
- **ActiveCampaign — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/. Evidence: “Active Intelligence New Autonomous AI features for better and faster work”
- **MailerLite — Templates:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Templates Use these expertly-designed templates to quickly build effective newsletters, web pages and forms.”
- **ActiveCampaign — Templates:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “250+ pre-built templates”
- **MailerLite — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Unlimited user seats”
- **ActiveCampaign — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Users 5 3 1 1”
- **MailerLite — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Agencies”
- **ActiveCampaign — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/partner/integrations. Evidence: “Agencies & Consultants”
- **MailerLite — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Remove MailerLite logo”
- **ActiveCampaign — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Custom branded forms”
- **MailerLite — API:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “For developers Build and integrate with MailerLite. API Docs”
- **ActiveCampaign — API:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/partners/app. Evidence: “Version 3 of the ActiveCampaign API is structured around REST, HTTP, and JSON.”
- **ActiveCampaign — Webhooks:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/partners/app. Evidence: “Get notified at the URL of your choice when your contacts do something you care about—like opening a campaign or clicking a link.”
- **MailerLite — Zapier:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “Zapier automates workflows by connecting MailerLite with 5,000+ apps without coding.”
- **ActiveCampaign — Zapier:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/apps. Evidence: “Most integrations connect in just a few clicks through our native connections or Zapier.”
- **MailerLite — GDPR compliance:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/legal. Evidence: “The MailerLite platform and its infrastructure fully comply with the European Regulation 679/2016 (GDPR)”
- **MailerLite — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **ActiveCampaign — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 500 - 1,000”
- **MailerLite — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **ActiveCampaign — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 2,500 - 5,000”
- **MailerLite — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **ActiveCampaign — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 5,000 - 10,000”
- **MailerLite — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **ActiveCampaign — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 10,000 - 25,000”
- **MailerLite — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **ActiveCampaign — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 25,000 - 50,000”
- **MailerLite — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Free Getting started? This is your launchpad! 0 0 /month Up to 250 subscribers”
- **MailerLite — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Start free trial No credit card required.”
- **ActiveCampaign — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/. Evidence: “Free 14-day trial with email sign-up”
- **MailerLite — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/legal. Evidence: “Affiliate Program Terms”