{
  "schemaVersion": 1,
  "id": "mailerlite-vs-activecampaign",
  "products": [
    "mailerlite",
    "activecampaign"
  ],
  "conclusion": "MailerLite and ActiveCampaign are closely matched for core workflows. Both support contact limits, monthly email limits, email automation, price for 1,000 contacts, and price for 5,000 contacts. MailerLite has confirmed gdpr compliance and unlimited sending. ActiveCampaign has confirmed visual automation builder and personalisation.",
  "decisionPoints": [
    {
      "path": "vertical.gdprCompliance",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed gdpr compliance; gdpr compliance is not yet confirmed for ActiveCampaign."
    },
    {
      "path": "vertical.unlimitedSending",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "MailerLite has confirmed unlimited sending; unlimited sending is not yet confirmed for ActiveCampaign."
    },
    {
      "path": "vertical.visualAutomationBuilder",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed visual automation builder; visual automation builder is not yet confirmed for MailerLite."
    },
    {
      "path": "vertical.personalisation",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed personalisation; personalisation is not yet confirmed for MailerLite."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "importance": 10
    },
    {
      "path": "vertical.monthlyEmailLimits",
      "label": "Monthly email limits",
      "importance": 10
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "importance": 10
    },
    {
      "path": "vertical.priceFor1000Contacts",
      "label": "Price for 1,000 contacts",
      "importance": 10
    },
    {
      "path": "vertical.priceFor5000Contacts",
      "label": "Price for 5,000 contacts",
      "importance": 10
    }
  ],
  "coverage": {
    "a": 77,
    "b": 83,
    "gap": 6
  },
  "facts": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Up to 250 subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Email sends 15x contact limit",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.monthlyEmailLimits",
      "label": "Monthly email limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "2,500 monthly emails",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Email sends 15x contact limit",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.unlimitedSending",
      "label": "Unlimited sending",
      "group": "Limits and pricing",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Unlimited monthly emails",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.subscriberBasedPricing",
      "label": "Subscriber-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Number of Contacts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.sendBasedPricing",
      "label": "Send-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Email sends 15x contact limit",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "group": "Automation",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Automation Send perfectly-timed and targeted emails automatically.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcf1e00e4ab4a463"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcf1e00e4ab4a463",
            "excerpt": "Marketing Automation Automate and optimize customer journeys",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.visualAutomationBuilder",
      "label": "Visual automation builder",
      "group": "Automation",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Automations map",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "group": "Audience management",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Dynamic segments Unlimited Unlimited Unlimited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Segmentation Premium Advanced Standard Limited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.tags",
      "label": "Tags",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Interest groups (tags) Unlimited Unlimited Unlimited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Tags",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.leadScoring",
      "label": "Lead scoring",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Lead scoring Included in Pipelines add-on",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Campaigns",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Personalization fields",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.transactionalEmail",
      "label": "Transactional email",
      "group": "Channels",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Transactional Email, SMS & inbound routing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "Transactional Email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.smtp",
      "label": "SMTP",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.sms",
      "label": "SMS",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Transactional Email, SMS & inbound routing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "SMS Marketing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whatsapp",
      "label": "WhatsApp",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-451fd698dea5dce8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-451fd698dea5dce8",
            "excerpt": "WhatsApp Messaging",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.landingPages",
      "label": "Landing pages",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Landing pages Create pages to collect leads, sell products and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Landing pages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Lead capture",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Signup forms Invite people from across the web to become subscribers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Forms Standard & inline only",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Pop-ups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Site messages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.surveys",
      "label": "Surveys",
      "group": "Lead capture",
      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-451fd698dea5dce8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-451fd698dea5dce8",
            "excerpt": "Question Steps",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.crm",
      "label": "CRM",
      "group": "Audience management",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.ecommerceFeatures",
      "label": "Ecommerce features",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "E-commerce Integrate your e-store with email marketing to boost sales.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Abandoned cart",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.shopifyIntegration",
      "label": "Shopify integration",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "Shopify Automatically sync your Shopify customers with your MailerLite subscribers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Shopify, Square, & WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.woocommerceIntegration",
      "label": "WooCommerce integration",
      "group": "Ecommerce",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "WooCommerce The world's most popular e-commerce solution, powering 28% of all online stores.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Shopify, Square, & WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Ecommerce",
      "importance": 6,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "Stripe Stripe technology allows individuals and businesses to receive payments over the Internet.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "PayPal & Stripe",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "AI-powered A/B testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "A/B testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.deliverabilityTools",
      "label": "Deliverability tools",
      "group": "Deliverability",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Email verifier Clean and optimize email lists to improve deliverability.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "94% email deliverability, 13% above industry average.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.dedicatedIp",
      "label": "Dedicated IP",
      "group": "Deliverability",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Dedicated IP*",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customSendingDomain",
      "label": "Custom sending domain",
      "group": "Deliverability",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Authenticating your domain to maintain deliverability",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Custom mailserver domain",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.rssCampaigns",
      "label": "RSS campaigns",
      "group": "Campaigns",
      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Scheduled, RSS-triggered, & date-based campaigns",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.aiWriting",
      "label": "AI writing",
      "group": "Campaigns",
      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "AI writing assistant",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcf1e00e4ab4a463"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcf1e00e4ab4a463",
            "excerpt": "Active Intelligence New Autonomous AI features for better and faster work",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Campaigns",
      "importance": 6,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Templates Use these expertly-designed templates to quickly build effective newsletters, web pages and forms.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "250+ pre-built templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.multiUserSupport",
      "label": "Multi-user support",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Unlimited user seats",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Users 5 3 1 1",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.agencySupport",
      "label": "Agency support",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "Agencies",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-899da49c8ae844f8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-899da49c8ae844f8",
            "excerpt": "Agencies & Consultants",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Remove MailerLite logo",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Custom branded forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 6,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-00571fdbcd6d2ae2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-00571fdbcd6d2ae2",
            "excerpt": "For developers Build and integrate with MailerLite. API Docs",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0d94f1ee5c4bcc64"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0d94f1ee5c4bcc64",
            "excerpt": "Version 3 of the ActiveCampaign API is structured around REST, HTTP, and JSON.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0d94f1ee5c4bcc64"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0d94f1ee5c4bcc64",
            "excerpt": "Get notified at the URL of your choice when your contacts do something you care about—like opening a campaign or clicking a link.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ea095048aa30091"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ea095048aa30091",
            "excerpt": "Zapier automates workflows by connecting MailerLite with 5,000+ apps without coding.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6c0772d3b2912dd3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6c0772d3b2912dd3",
            "excerpt": "Most integrations connect in just a few clicks through our native connections or Zapier.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.gdprCompliance",
      "label": "GDPR compliance",
      "group": "Compliance",
      "importance": 9,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4070e0ec0b3c10d0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4070e0ec0b3c10d0",
            "excerpt": "The MailerLite platform and its infrastructure fully comply with the European Regulation 679/2016 (GDPR)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.euDataHosting",
      "label": "EU data hosting",
      "group": "Compliance",
      "importance": 8,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.priceFor1000Contacts",
      "label": "Price for 1,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Number of Contacts* Select Number of Contacts 500 - 1,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor5000Contacts",
      "label": "Price for 5,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Number of Contacts* Select Number of Contacts 2,500 - 5,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor10000Contacts",
      "label": "Price for 10,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Number of Contacts* Select Number of Contacts 5,000 - 10,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor25000Contacts",
      "label": "Price for 25,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Number of Contacts* Select Number of Contacts 10,000 - 25,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.priceFor50000Contacts",
      "label": "Price for 50,000 contacts",
      "group": "Pricing",
      "importance": 10,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "How many subscribers do you have? Number of subscribers subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Number of Contacts* Select Number of Contacts 25,000 - 50,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Free Getting started? This is your launchpad! 0 0 /month Up to 250 subscribers",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "group": "Pricing",
      "importance": 5,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8319826228ea0a16"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8319826228ea0a16",
            "excerpt": "Start free trial No credit card required.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcf1e00e4ab4a463"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcf1e00e4ab4a463",
            "excerpt": "Free 14-day trial with email sign-up",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "mailerlite": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4070e0ec0b3c10d0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4070e0ec0b3c10d0",
            "excerpt": "Affiliate Program Terms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "mailerlite": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    }
  ],
  "sources": {
    "mailerlite": [
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        "id": "ingest-8319826228ea0a16",
        "url": "https://www.mailerlite.com/pricing",
        "title": "Simple, Transparent Pricing - MailerLite",
        "publisher": "MailerLite",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-4070e0ec0b3c10d0",
        "url": "https://www.mailerlite.com/legal",
        "title": "Legal Documents And Forms - MailerLite",
        "publisher": "MailerLite",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-00571fdbcd6d2ae2",
        "url": "https://www.mailerlite.com/",
        "title": "Create Email Marketing Your Audience Will Love - MailerLite",
        "publisher": "MailerLite",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-4ea095048aa30091",
        "url": "https://www.mailerlite.com/integrations",
        "title": "Marketing Integrations - MailerLite",
        "publisher": "MailerLite",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      }
    ],
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