Software comparison

ActiveCampaign vs Omnisend for email marketing

ActiveCampaign and Omnisend are closely matched for core workflows. Both support contact limits, monthly email limits, email automation, price for 1,000 contacts, and price for 5,000 contacts. ActiveCampaign has confirmed visual automation builder, personalisation, and transactional email. Omnisend has confirmed unlimited sending.

Choose ActiveCampaign if…

Choose ActiveCampaign if confirmed visual automation builder matters to you; this detail is not yet confirmed for Omnisend.
Choose ActiveCampaign if confirmed personalisation matters to you; this detail is not yet confirmed for Omnisend.
Choose ActiveCampaign if confirmed transactional email matters to you; this detail is not yet confirmed for Omnisend.

Choose Omnisend if…

Choose Omnisend if confirmed unlimited sending matters to you; this detail is not yet confirmed for ActiveCampaign.

Key decision points

Omnisend has confirmed unlimited sending; unlimited sending is not yet confirmed for ActiveCampaign.
ActiveCampaign has confirmed visual automation builder; visual automation builder is not yet confirmed for Omnisend.
ActiveCampaign has confirmed personalisation; personalisation is not yet confirmed for Omnisend.
ActiveCampaign has confirmed transactional email; transactional email is not yet confirmed for Omnisend.

Limits and pricing

Limits and pricing features
Feature	ActiveCampaign	Omnisend
Contact limits	YesSource	YesSource
Monthly email limits	YesSource	YesSource
Unlimited sending	Not confirmed	YesSource
Subscriber-based pricing	YesSource	YesSource
Send-based pricing	YesSource	YesSource

Automation

Automation features
Feature	ActiveCampaign	Omnisend
Email automation	YesSource	YesSource
Visual automation builder	YesSource	Not confirmed

Audience management

Audience management features
Feature	ActiveCampaign	Omnisend
Segmentation	YesSource	YesSource
Tags	YesSource	Not confirmed
Lead scoring	YesSource	Not confirmed
CRM	YesSource	Not confirmed

Campaigns

Campaigns features
Feature	ActiveCampaign	Omnisend
Personalisation	YesSource	Not confirmed
RSS campaigns	YesSource	Not confirmed
AI writing	YesSource	YesSource
Templates	YesSource	YesSource

Channels

Channels features
Feature	ActiveCampaign	Omnisend
Transactional email	YesSource	Not confirmed
SMS	YesSource	YesSource
WhatsApp	YesSource	Not confirmed

Lead capture

Lead capture features
Feature	ActiveCampaign	Omnisend
Landing pages	YesSource	Not confirmed
Forms	YesSource	YesSource
Popups	YesSource	YesSource
Surveys	YesSource	YesSource

Ecommerce

Ecommerce features
Feature	ActiveCampaign	Omnisend
Ecommerce features	YesSource	YesSource
Shopify integration	YesSource	YesSource
WooCommerce integration	YesSource	YesSource
Stripe integration	YesSource	Not confirmed

Optimisation

Optimisation features
Feature	ActiveCampaign	Omnisend
A/B testing	YesSource	YesSource

Deliverability

Deliverability features
Feature	ActiveCampaign	Omnisend
Deliverability tools	YesSource	YesSource
Custom sending domain	YesSource	Not confirmed

Teams and agencies

Teams and agencies features
Feature	ActiveCampaign	Omnisend
Multi-user support	YesSource	YesSource
Agency support	YesSource	YesSource
White labelling	YesSource	YesSource

Technical

Technical features
Feature	ActiveCampaign	Omnisend
API	YesSource	YesSource
Webhooks	YesSource	Not confirmed
Zapier	YesSource	Not confirmed

Pricing

Pricing features
Feature	ActiveCampaign	Omnisend
Price for 1,000 contacts	YesSource	YesSource
Price for 5,000 contacts	YesSource	YesSource
Price for 10,000 contacts	YesSource	YesSource
Price for 25,000 contacts	YesSource	YesSource
Price for 50,000 contacts	YesSource	YesSource
Free plan	Not confirmed	YesSource
Free trial	YesSource	Not confirmed

Commercial

Commercial features
Feature	ActiveCampaign	Omnisend
Affiliate programme	Not confirmed	YesSource

Starting price comparison

Comparable starting prices are unavailable. Check current pricing with ActiveCampaign and Omnisend.

More product information

ActiveCampaign overview · Omnisend overview · Comparison data · Markdown