# ActiveCampaign vs Omnisend for email marketing

ActiveCampaign and Omnisend are closely matched for core workflows. Both support contact limits, monthly email limits, email automation, price for 1,000 contacts, and price for 5,000 contacts. ActiveCampaign has confirmed visual automation builder, personalisation, and transactional email. Omnisend has confirmed unlimited sending.

## Key decision points

- Omnisend has confirmed unlimited sending; unlimited sending is not yet confirmed for ActiveCampaign.
- ActiveCampaign has confirmed visual automation builder; visual automation builder is not yet confirmed for Omnisend.
- ActiveCampaign has confirmed personalisation; personalisation is not yet confirmed for Omnisend.
- ActiveCampaign has confirmed transactional email; transactional email is not yet confirmed for Omnisend.

## Choose ActiveCampaign if…

- Choose ActiveCampaign if confirmed visual automation builder matters to you; this detail is not yet confirmed for Omnisend.
- Choose ActiveCampaign if confirmed personalisation matters to you; this detail is not yet confirmed for Omnisend.
- Choose ActiveCampaign if confirmed transactional email matters to you; this detail is not yet confirmed for Omnisend.

## Choose Omnisend if…

- Choose Omnisend if confirmed unlimited sending matters to you; this detail is not yet confirmed for ActiveCampaign.

## Limits and pricing

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| Contact limits | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Monthly email limits | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Unlimited sending | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Subscriber-based pricing | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Send-based pricing | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |

## Automation

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| Email automation | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Visual automation builder | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |

## Audience management

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| Segmentation | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Tags | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| Lead scoring | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| CRM | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) | Not confirmed |

## Campaigns

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| Personalisation | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| RSS campaigns | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| AI writing | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Templates | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Channels

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| Transactional email | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) | Not confirmed |
| SMS | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| WhatsApp | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/platform/whatsapp-messaging)) | Not confirmed |

## Lead capture

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| Landing pages | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| Forms | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Popups | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Surveys | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/platform/whatsapp-messaging)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/changelog/)) |

## Ecommerce

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| Ecommerce features | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Shopify integration | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| WooCommerce integration | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Stripe integration | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |

## Optimisation

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/changelog/)) |

## Deliverability

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| Deliverability tools | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) | Yes (verified 4 September 2026; [source](https://support.omnisend.com/en/)) |
| Custom sending domain | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |

## Teams and agencies

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| Multi-user support | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/terms/)) |
| Agency support | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/partner/integrations)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| White labelling | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |

## Technical

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/partners/app)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Webhooks | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/partners/app)) | Not confirmed |
| Zapier | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/apps)) | Not confirmed |

## Pricing

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| Price for 1,000 contacts | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 5,000 contacts | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 10,000 contacts | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 25,000 contacts | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 50,000 contacts | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Free plan | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Free trial | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/)) | Not confirmed |

## Commercial

| Feature | ActiveCampaign | Omnisend |
| --- | --- | --- |
| Affiliate programme | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Evidence

- **ActiveCampaign — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Email sends 15x contact limit”
- **Omnisend — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “250 contacts Reach up to 250 contacts each month.”
- **ActiveCampaign — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Email sends 15x contact limit”
- **Omnisend — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “500 monthly emails Send up to 500 emails per month.”
- **Omnisend — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “Unlimited monthly emails Send unlimited amount of emails per month.”
- **ActiveCampaign — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts”
- **Omnisend — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “List size You're billed for subscribers and non-subscribers who received automated messages.”
- **ActiveCampaign — Send-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Email sends 15x contact limit”
- **Omnisend — Send-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “500 monthly emails Send up to 500 emails per month.”
- **ActiveCampaign — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/. Evidence: “Marketing Automation Automate and optimize customer journeys”
- **Omnisend — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Automation Build workflows for welcome, abandoned cart, post-purchase, and more. Let them bring in revenue on autopilot.”
- **ActiveCampaign — Visual automation builder:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Automations map”
- **ActiveCampaign — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Segmentation Premium Advanced Standard Limited”
- **Omnisend — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Segmentation Segment by behavior, purchase history, engagement — or all three — so every send feels intentional.”
- **ActiveCampaign — Tags:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Tags”
- **ActiveCampaign — Lead scoring:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Lead scoring Included in Pipelines add-on”
- **ActiveCampaign — Personalisation:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Personalization fields”
- **ActiveCampaign — Transactional email:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “Transactional Email”
- **ActiveCampaign — SMS:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “SMS Marketing”
- **Omnisend — SMS:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “SMS Text your customers around the world”
- **ActiveCampaign — WhatsApp:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/platform/whatsapp-messaging. Evidence: “WhatsApp Messaging”
- **ActiveCampaign — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Landing pages”
- **ActiveCampaign — Forms:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Forms Standard & inline only”
- **Omnisend — Forms:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Forms and popups Collect emails and phone numbers with branded, high-converting forms. No coding required.”
- **ActiveCampaign — Popups:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Site messages”
- **Omnisend — Popups:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Forms and popups Collect emails and phone numbers with branded, high-converting forms. No coding required.”
- **ActiveCampaign — Surveys:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/platform/whatsapp-messaging. Evidence: “Question Steps”
- **Omnisend — Surveys:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/changelog/. Evidence: “This is especially useful for surveys, quizzes, and preference-collection forms”
- **ActiveCampaign — CRM:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “CRM”
- **ActiveCampaign — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Abandoned cart”
- **Omnisend — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Official Email Marketing Software for Ecommerce | Omnisend”
- **ActiveCampaign — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Shopify, Square, & WooCommerce”
- **Omnisend — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Platforms Shopify Shopify Plus BigCommerce WordPress WooCommerce Wix Shoplazza Ecwid”
- **ActiveCampaign — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Shopify, Square, & WooCommerce”
- **Omnisend — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Platforms Shopify Shopify Plus BigCommerce WordPress WooCommerce Wix Shoplazza Ecwid”
- **ActiveCampaign — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “PayPal & Stripe”
- **ActiveCampaign — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “A/B testing”
- **Omnisend — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/changelog/. Evidence: “Configure UTM Tags for A/B Variants You can now set up UTM tracking separately for each A/B test variant directly in the A/B test setup for your Email Campaigns.”
- **ActiveCampaign — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “94% email deliverability, 13% above industry average.”
- **Omnisend — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://support.omnisend.com/en/. Evidence: “Email & SMS Deliverability Learn how to improve your email and SMS deliverability”
- **ActiveCampaign — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Custom mailserver domain”
- **ActiveCampaign — RSS campaigns:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Scheduled, RSS-triggered, & date-based campaigns”
- **ActiveCampaign — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/. Evidence: “Active Intelligence New Autonomous AI features for better and faster work”
- **Omnisend — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Omnisend AI Let AI write copy, pick send times, and segment your audience. You just hit approve.”
- **ActiveCampaign — Templates:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “250+ pre-built templates”
- **Omnisend — Templates:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Template gallery From email templates to form galleries, all designed to make your work easier”
- **ActiveCampaign — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Users 5 3 1 1”
- **Omnisend — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/terms/. Evidence: “Customers may permit its representatives and authorized users (the “ Authorized Users ”) to use the Services on behalf of the Customer.”
- **ActiveCampaign — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/partner/integrations. Evidence: “Agencies & Consultants”
- **Omnisend — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Partners Affiliate partners Agency partners Partner portal”
- **ActiveCampaign — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Custom branded forms”
- **Omnisend — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “No Omnisend branding Remove the "Powered by Omnisend" badge from your emails and forms.”
- **ActiveCampaign — API:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/partners/app. Evidence: “Version 3 of the ActiveCampaign API is structured around REST, HTTP, and JSON.”
- **Omnisend — API:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “API docs Build any custom integration with our open, flexible APIs that are simple to use and implement.”
- **ActiveCampaign — Webhooks:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/partners/app. Evidence: “Get notified at the URL of your choice when your contacts do something you care about—like opening a campaign or clicking a link.”
- **ActiveCampaign — Zapier:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/apps. Evidence: “Most integrations connect in just a few clicks through our native connections or Zapier.”
- **ActiveCampaign — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 500 - 1,000”
- **Omnisend — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “251 - 500 0 - 250 251 - 500 501 - 1,000”
- **ActiveCampaign — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 2,500 - 5,000”
- **Omnisend — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “5,001 - 5,500”
- **ActiveCampaign — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 5,000 - 10,000”
- **Omnisend — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “9,001 - 10,000”
- **ActiveCampaign — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 10,000 - 25,000”
- **Omnisend — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “23,501 - 25,000”
- **ActiveCampaign — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 25,000 - 50,000”
- **Omnisend — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “45,001 - 50,000”
- **Omnisend — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “Free Perfect for getting started and testing out email marketing $0 /mo No cost. No credit card required.”
- **ActiveCampaign — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/. Evidence: “Free 14-day trial with email sign-up”
- **Omnisend — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Partners Affiliate partners Agency partners Partner portal”