{
  "schemaVersion": 1,
  "id": "activecampaign-vs-omnisend",
  "products": [
    "activecampaign",
    "omnisend"
  ],
  "conclusion": "ActiveCampaign and Omnisend are closely matched for core workflows. Both support contact limits, monthly email limits, email automation, price for 1,000 contacts, and price for 5,000 contacts. ActiveCampaign has confirmed visual automation builder, personalisation, and transactional email. Omnisend has confirmed unlimited sending.",
  "decisionPoints": [
    {
      "path": "vertical.unlimitedSending",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Omnisend has confirmed unlimited sending; unlimited sending is not yet confirmed for ActiveCampaign."
    },
    {
      "path": "vertical.visualAutomationBuilder",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed visual automation builder; visual automation builder is not yet confirmed for Omnisend."
    },
    {
      "path": "vertical.personalisation",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed personalisation; personalisation is not yet confirmed for Omnisend."
    },
    {
      "path": "vertical.transactionalEmail",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed transactional email; transactional email is not yet confirmed for Omnisend."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "importance": 10
    },
    {
      "path": "vertical.monthlyEmailLimits",
      "label": "Monthly email limits",
      "importance": 10
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "importance": 10
    },
    {
      "path": "vertical.priceFor1000Contacts",
      "label": "Price for 1,000 contacts",
      "importance": 10
    },
    {
      "path": "vertical.priceFor5000Contacts",
      "label": "Price for 5,000 contacts",
      "importance": 10
    }
  ],
  "coverage": {
    "a": 83,
    "b": 60,
    "gap": 23
  },
  "facts": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Email sends 15x contact limit",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4e65d030f0413914"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4e65d030f0413914",
            "excerpt": "250 contacts Reach up to 250 contacts each month.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.monthlyEmailLimits",
      "label": "Monthly email limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Email sends 15x contact limit",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4e65d030f0413914"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4e65d030f0413914",
            "excerpt": "500 monthly emails Send up to 500 emails per month.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.unlimitedSending",
      "label": "Unlimited sending",
      "group": "Limits and pricing",
      "importance": 8,
      "includeInCoverage": true,
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4e65d030f0413914"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4e65d030f0413914",
            "excerpt": "Unlimited monthly emails Send unlimited amount of emails per month.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.subscriberBasedPricing",
      "label": "Subscriber-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Number of Contacts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4e65d030f0413914"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4e65d030f0413914",
            "excerpt": "List size You're billed for subscribers and non-subscribers who received automated messages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.sendBasedPricing",
      "label": "Send-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Email sends 15x contact limit",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4e65d030f0413914"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4e65d030f0413914",
            "excerpt": "500 monthly emails Send up to 500 emails per month.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "group": "Automation",
      "importance": 10,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcf1e00e4ab4a463"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcf1e00e4ab4a463",
            "excerpt": "Marketing Automation Automate and optimize customer journeys",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e47bb3a4a1e5509d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e47bb3a4a1e5509d",
            "excerpt": "Automation Build workflows for welcome, abandoned cart, post-purchase, and more. Let them bring in revenue on autopilot.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.visualAutomationBuilder",
      "label": "Visual automation builder",
      "group": "Automation",
      "importance": 8,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Automations map",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "group": "Audience management",
      "importance": 9,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Segmentation Premium Advanced Standard Limited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e47bb3a4a1e5509d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e47bb3a4a1e5509d",
            "excerpt": "Segmentation Segment by behavior, purchase history, engagement — or all three — so every send feels intentional.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.tags",
      "label": "Tags",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Tags",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.leadScoring",
      "label": "Lead scoring",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Lead scoring Included in Pipelines add-on",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Campaigns",
      "importance": 8,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Personalization fields",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.transactionalEmail",
      "label": "Transactional email",
      "group": "Channels",
      "importance": 8,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "Transactional Email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.smtp",
      "label": "SMTP",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "omnisend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.sms",
      "label": "SMS",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "SMS Marketing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e47bb3a4a1e5509d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e47bb3a4a1e5509d",
            "excerpt": "SMS Text your customers around the world",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whatsapp",
      "label": "WhatsApp",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-451fd698dea5dce8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-451fd698dea5dce8",
            "excerpt": "WhatsApp Messaging",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.landingPages",
      "label": "Landing pages",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Landing pages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Lead capture",
      "importance": 8,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Forms Standard & inline only",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e47bb3a4a1e5509d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e47bb3a4a1e5509d",
            "excerpt": "Forms and popups Collect emails and phone numbers with branded, high-converting forms. No coding required.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Site messages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e47bb3a4a1e5509d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e47bb3a4a1e5509d",
            "excerpt": "Forms and popups Collect emails and phone numbers with branded, high-converting forms. No coding required.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.surveys",
      "label": "Surveys",
      "group": "Lead capture",
      "importance": 5,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-451fd698dea5dce8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-451fd698dea5dce8",
            "excerpt": "Question Steps",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-418d2113887129a1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-418d2113887129a1",
            "excerpt": "This is especially useful for surveys, quizzes, and preference-collection forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.crm",
      "label": "CRM",
      "group": "Audience management",
      "importance": 8,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.ecommerceFeatures",
      "label": "Ecommerce features",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Abandoned cart",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e47bb3a4a1e5509d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e47bb3a4a1e5509d",
            "excerpt": "Official Email Marketing Software for Ecommerce | Omnisend",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.shopifyIntegration",
      "label": "Shopify integration",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Shopify, Square, & WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e47bb3a4a1e5509d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e47bb3a4a1e5509d",
            "excerpt": "Platforms Shopify Shopify Plus BigCommerce WordPress WooCommerce Wix Shoplazza Ecwid",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.woocommerceIntegration",
      "label": "WooCommerce integration",
      "group": "Ecommerce",
      "importance": 8,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Shopify, Square, & WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e47bb3a4a1e5509d"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e47bb3a4a1e5509d",
            "excerpt": "Platforms Shopify Shopify Plus BigCommerce WordPress WooCommerce Wix Shoplazza Ecwid",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Ecommerce",
      "importance": 6,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "PayPal & Stripe",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "omnisend": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.dedicatedIp",
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    },
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        "evidence": [
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        ],
        "verifiedAt": "2026-09-04"
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    },
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      "path": "vertical.rssCampaigns",
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            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
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      "path": "vertical.templates",
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            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.multiUserSupport",
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            "excerpt": "Customers may permit its representatives and authorized users (the “ Authorized Users ”) to use the Services on behalf of the Customer.",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.agencySupport",
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            "supports": "positive"
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        ],
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        ],
        "verifiedAt": "2026-09-04"
      }
    },
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      "path": "vertical.whiteLabelling",
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      "group": "Teams and agencies",
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        ],
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        "value": true,
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            "excerpt": "No Omnisend branding Remove the \"Powered by Omnisend\" badge from your emails and forms.",
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        ],
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    },
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        ],
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        ],
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      "path": "technical.webhooks",
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        ],
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      "path": "vertical.gdprCompliance",
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      "path": "vertical.euDataHosting",
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