Software comparison

Unbounce vs Instapage for landing pages and funnels

Unbounce and Instapage are closely matched for core workflows. Both support landing page builder, a/b testing, traffic limits, page speed, and dynamic text replacement. Unbounce has confirmed page limits, conversion limits, and client management. Instapage has confirmed heatmaps.

Choose Unbounce if…

  • Choose Unbounce if confirmed page limits matters to you; this detail is not yet confirmed for Instapage.
  • Choose Unbounce if confirmed conversion limits matters to you; this detail is not yet confirmed for Instapage.
  • Choose Unbounce if confirmed client management matters to you; this detail is not yet confirmed for Instapage.

Choose Instapage if…

  • Choose Instapage if confirmed heatmaps matters to you; this detail is not yet confirmed for Unbounce.

Key decision points

Core builders

Core builders features
FeatureUnbounceInstapage
Landing page builderYesSourceYesSource

Optimisation

Optimisation features
FeatureUnbounceInstapage
A/B testingYesSourceYesSource
Dynamic text replacementYesSourceYesSource
PersonalisationYesSourceYesSource
AnalyticsYesSourceYesSource
HeatmapsNot confirmedYesSource

Performance

Performance features
FeatureUnbounceInstapage
Server-side renderingYesSourceYesSource
Page speedYesSourceYesSource

Limits

Limits features
FeatureUnbounceInstapage
Page limitsYesSourceNot confirmed
Traffic limitsYesSourceYesSource
Conversion limitsYesSourceNot confirmed

Publishing

Publishing features
FeatureUnbounceInstapage
Custom domainsYesSourceYesSource
Number of domainsYesSourceYesSource

Teams and agencies

Teams and agencies features
FeatureUnbounceInstapage
WorkspacesNot confirmedYesSource
Team collaborationYesSourceYesSource
Client managementYesSourceNot confirmed
Agency featuresYesSourceYesSource

Page creation

Page creation features
FeatureUnbounceInstapage
TemplatesYesSourceYesSource
Form builderYesSourceYesSource

Lead capture

Lead capture features
FeatureUnbounceInstapage
PopupsYesSourceYesSource
Sticky barsYesSourceYesSource

Marketing

Marketing features
FeatureUnbounceInstapage
Email marketingNot confirmedYesSource
CRMYesSourceYesSource

Integrations

Integrations features
FeatureUnbounceInstapage
HubSpot integrationYesSourceYesSource
Salesforce integrationYesSourceYesSource
WordPress integrationYesSourceYesSource

Technical

Technical features
FeatureUnbounceInstapage
APIYesSourceYesSource
WebhooksYesSourceNot confirmed
ZapierYesSourceNot confirmed

Pricing

Pricing features
FeatureUnbounceInstapage
Free trialYesSourceYesSource
Contract lengthNot confirmed1Source

Commercial

Commercial features
FeatureUnbounceInstapage
Affiliate programmeNot confirmedYesSource
Affiliate commissionNot confirmedNot specifiedSource

Starting price comparison

Unbounce has the lower starting price: $29, compared with $79.

More product information

Unbounce overview · Instapage overview · Comparison data · Markdown