{
  "schemaVersion": 1,
  "id": "unbounce-vs-instapage",
  "products": [
    "unbounce",
    "instapage"
  ],
  "conclusion": "Unbounce and Instapage are closely matched for core workflows. Both support landing page builder, a/b testing, traffic limits, page speed, and dynamic text replacement. Unbounce has confirmed page limits, conversion limits, and client management. Instapage has confirmed heatmaps.",
  "decisionPoints": [
    {
      "path": "vertical.pageLimits",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Unbounce has confirmed page limits; page limits is not yet confirmed for Instapage."
    },
    {
      "path": "vertical.conversionLimits",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Unbounce has confirmed conversion limits; conversion limits is not yet confirmed for Instapage."
    },
    {
      "path": "vertical.clientManagement",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Unbounce has confirmed client management; client management is not yet confirmed for Instapage."
    },
    {
      "path": "vertical.heatmaps",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Instapage has confirmed heatmaps; heatmaps is not yet confirmed for Unbounce."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.landingPageBuilder",
      "label": "Landing page builder",
      "importance": 10
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "importance": 9
    },
    {
      "path": "vertical.trafficLimits",
      "label": "Traffic limits",
      "importance": 9
    },
    {
      "path": "vertical.pageSpeed",
      "label": "Page speed",
      "importance": 9
    },
    {
      "path": "vertical.dynamicTextReplacement",
      "label": "Dynamic text replacement",
      "importance": 8
    }
  ],
  "coverage": {
    "a": 64,
    "b": 67,
    "gap": 3
  },
  "facts": [
    {
      "path": "vertical.landingPageBuilder",
      "label": "Landing page builder",
      "group": "Core builders",
      "importance": 10,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-76085920b25b0b28"
        ],
        "evidence": [
          {
            "sourceId": "ingest-76085920b25b0b28",
            "excerpt": "Drag and drop builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "drag-and-drop builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.funnelBuilder",
      "label": "Funnel builder",
      "group": "Core builders",
      "importance": 10,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "group": "Optimisation",
      "importance": 9,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-76085920b25b0b28"
        ],
        "evidence": [
          {
            "sourceId": "ingest-76085920b25b0b28",
            "excerpt": "A/B testing A/B test your landing pages without a designer, developer, or deep pockets",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "A/B testing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.dynamicTextReplacement",
      "label": "Dynamic text replacement",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Dynamic Text Replacement Boost relevance—and the likelihood for conversion—by matching landing page text (like your headline) to your visitors' exact search terms.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Dynamic text replacement Personalize your copy based on visitor's search intent, demographics, firmographics, and other campaign variables passed through URL parameters.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Optimisation",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Dynamic Text Replacement Boost relevance—and the likelihood for conversion—by matching landing page text (like your headline) to your visitors' exact search terms.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "personalization",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.ampSupport",
      "label": "AMP support",
      "group": "Performance",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.serverSideRendering",
      "label": "Server-side rendering",
      "group": "Performance",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Natively integrated testing Create a great visitor experience without UX disruptions (like page loading delays or flickers) with server-side loading.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Server-side A/B testing Test multiple variants with no flickering and change traffic split with no page load delay.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.pageLimits",
      "label": "Page limits",
      "group": "Limits",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8da66d0473f24274"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8da66d0473f24274",
            "excerpt": "5 pages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.trafficLimits",
      "label": "Traffic limits",
      "group": "Limits",
      "importance": 9,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8da66d0473f24274"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8da66d0473f24274",
            "excerpt": "Traffic volume: up to 500",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "15,000 unique monthly visitors",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.conversionLimits",
      "label": "Conversion limits",
      "group": "Limits",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8da66d0473f24274"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8da66d0473f24274",
            "excerpt": "Unlimited conversions",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "group": "Publishing",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Direct domain publishing Publish your Unbounce landing pages to any custom domain or URL",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Root domain publishing Publish landing pages on your root domain, for example yoursite.com.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.numberOfDomains",
      "label": "Number of domains",
      "group": "Publishing",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8da66d0473f24274"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8da66d0473f24274",
            "excerpt": "Root domains: 1",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Subdomains The number of subdomains you can connect to your account.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.workspaces",
      "label": "Workspaces",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Workspaces The number of workspaces you can create in your account.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.teamCollaboration",
      "label": "Team collaboration",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Powerful collaboration With collaborative building features and custom user permissions, stakeholders can easily provide feedback, keep track of who’s done what, and quickly switch back to previous versions.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "Visual collaboration Collaborate with your team on responsive design for page layout.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.clientManagement",
      "label": "Client management",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Client management Efficiently manage multiple clients from a single account, and stay organized by keeping details from each account separate.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.agencyFeatures",
      "label": "Agency features",
      "group": "Teams and agencies",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Client management Efficiently manage multiple clients from a single account, and stay organized by keeping details from each account separate.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "For agencies Your clients hired you to boost ad ROI.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Teams and agencies",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Page creation",
      "importance": 6,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "100+ templates Start building landing pages in minutes by choosing from our gallery of 100+ high-converting templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "250+ templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Page creation",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Multi-step forms Visitors move through short, focused steps, streamlining your forms and boosting completion rates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Popups and sticky bars Add popups and sticky bars to any page on your website in just a few minutes.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "popups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stickyBars",
      "label": "Sticky bars",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Popups and sticky bars Add popups and sticky bars to any page on your website in just a few minutes.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Sticky bars Keep offers and CTAs in the spotlight with sticky headers and footers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.checkoutPages",
      "label": "Checkout pages",
      "group": "Commerce",
      "importance": 9,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.oneClickUpsells",
      "label": "One-click upsells",
      "group": "Commerce",
      "importance": 9,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.orderBumps",
      "label": "Order bumps",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.subscriptionPayments",
      "label": "Subscription payments",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Commerce",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.paypalIntegration",
      "label": "PayPal integration",
      "group": "Commerce",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.emailMarketing",
      "label": "Email marketing",
      "group": "Marketing",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "email marketing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.crm",
      "label": "CRM",
      "group": "Marketing",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-552b10383839cb09"
        ],
        "evidence": [
          {
            "sourceId": "ingest-552b10383839cb09",
            "excerpt": "Insightly CRM Insightly CRM Turn leads into sales faster with Insightly CRM, one of Unbounce’s Go-to-Market Solutions.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Direct lead bypass Send leads directly to your CRM or marketing automation platforms, bypassing our servers.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.analytics",
      "label": "Analytics",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-76085920b25b0b28"
        ],
        "evidence": [
          {
            "sourceId": "ingest-76085920b25b0b28",
            "excerpt": "Real-time analytics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "analytics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.heatmaps",
      "label": "Heatmaps",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Heatmaps Only with Instapage: Visualize visitor behavior by tracking mouse movements, clicks, and scroll depth.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.hubspotIntegration",
      "label": "HubSpot integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-552b10383839cb09"
        ],
        "evidence": [
          {
            "sourceId": "ingest-552b10383839cb09",
            "excerpt": "Hubspot Hubspot A multi-purpose growth stack that helps you get more traffic, increase sales & more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "HubSpot integration Sync leads between Instapage and HubSpot to streamline your marketing efforts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.salesforceIntegration",
      "label": "Salesforce integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-552b10383839cb09"
        ],
        "evidence": [
          {
            "sourceId": "ingest-552b10383839cb09",
            "excerpt": "Salesforce Salesforce Get a head start on converting new contact info collected in Unbounce into Salesforce leads.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Salesforce integration Automatically send leads from Instapage to Salesforce for seamless outreach.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.wordpressIntegration",
      "label": "WordPress integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8da66d0473f24274"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8da66d0473f24274",
            "excerpt": "You can also publish your landing pages directly to your own domain or WordPress website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "CMS integration Publish your landing pages as natural extensions of your brand’s website through the WordPress and Drupal CMS integrations.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 6,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-01a7d481f412dca0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-01a7d481f412dca0",
            "excerpt": "Unbounce’s application program interface (API)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "API calls per day The number of API requests you can make per day.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.webhooks",
      "label": "Webhooks",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-552b10383839cb09"
        ],
        "evidence": [
          {
            "sourceId": "ingest-552b10383839cb09",
            "excerpt": "Webhooks makes it possible to integrate with anything.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.zapier",
      "label": "Zapier",
      "group": "Technical",
      "importance": 5,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-552b10383839cb09"
        ],
        "evidence": [
          {
            "sourceId": "ingest-552b10383839cb09",
            "excerpt": "Zapier Connect to over 5,000 apps without typing a single line of code.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.pageSpeed",
      "label": "Page speed",
      "group": "Performance",
      "importance": 9,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-11e1052e2be93974"
        ],
        "evidence": [
          {
            "sourceId": "ingest-11e1052e2be93974",
            "excerpt": "Speed boost Under the hood, every Unbounce page is designed to follow Google's best practices for web performance and speed",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "Thor Render Engine® With Instapage's optimized back-end technology, you can create mobile pages that load in a blink.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "group": "Pricing",
      "importance": 5,
      "includeInCoverage": true,
      "unbounce": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8da66d0473f24274"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8da66d0473f24274",
            "excerpt": "Start free, no credit card required (for a limited time)*",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "14-day free trial",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "pricing.minimumTermMonths",
      "label": "Contract length",
      "group": "Pricing",
      "importance": 6,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": 1,
        "status": "verified",
        "sourceIds": [
          "ingest-4b5451625e5324a9"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4b5451625e5324a9",
            "excerpt": "Choose your billing cycle Monthly Annual",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "Affiliate Program",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "unbounce": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "instapage": {
        "value": "Not specified",
        "status": "verified",
        "sourceIds": [
          "ingest-2acc5d497015eb7b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2acc5d497015eb7b",
            "excerpt": "Affiliate Program",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    }
  ],
  "sources": {
    "unbounce": [
      {
        "id": "ingest-8da66d0473f24274",
        "url": "https://unbounce.com/pricing/",
        "title": "Unbounce Pricing and Plans—Start Your Free 14-Day Trial",
        "publisher": "Unbounce",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-01a7d481f412dca0",
        "url": "https://unbounce.com/terms-of-service/",
        "title": "Unbounce Terms of Service",
        "publisher": "Unbounce",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-76085920b25b0b28",
        "url": "https://unbounce.com/",
        "title": "The Best Landing Page Builder and CRO platform | Unbounce",
        "publisher": "Unbounce",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-552b10383839cb09",
        "url": "https://unbounce.com/product/integrations/",
        "title": "Unbounce Integrations - Zapier, Salesforce, Mailchimp, and More",
        "publisher": "Unbounce",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-11e1052e2be93974",
        "url": "https://unbounce.com/product/features/",
        "title": "Unbounce landing page builder features - Build, Customize, Test, Convert, and Optimize",
        "publisher": "Unbounce",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      }
    ],
    "instapage": [
      {
        "id": "ingest-4b5451625e5324a9",
        "url": "https://instapage.com/plans",
        "title": "Subscriptions and Pricing - Create, Optimize, Convert | Instapage",
        "publisher": "Instapage",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      },
      {
        "id": "ingest-2acc5d497015eb7b",
        "url": "https://instapage.com/",
        "title": "Best Landing Page Builder & Software - Create High-Converting Landing Pages | Instapage",
        "publisher": "Instapage",
        "kind": "vendor",
        "accessedAt": "2026-09-04"
      }
    ]
  }
}