Software comparison

MailerLite vs Omnisend for email marketing

MailerLite and Omnisend are closely matched for core workflows. Both support contact limits, monthly email limits, email automation, price for 1,000 contacts, and price for 5,000 contacts. MailerLite has confirmed gdpr compliance, transactional email, crm, and custom sending domain.

Choose MailerLite if…

Choose MailerLite if confirmed gdpr compliance matters to you; this detail is not yet confirmed for Omnisend.
Choose MailerLite if confirmed transactional email matters to you; this detail is not yet confirmed for Omnisend.
Choose MailerLite if confirmed crm matters to you; this detail is not yet confirmed for Omnisend.
Choose MailerLite if confirmed custom sending domain matters to you; this detail is not yet confirmed for Omnisend.

Key decision points

MailerLite has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Omnisend.
MailerLite has confirmed transactional email; transactional email is not yet confirmed for Omnisend.
MailerLite has confirmed crm; crm is not yet confirmed for Omnisend.
MailerLite has confirmed custom sending domain; custom sending domain is not yet confirmed for Omnisend.

Limits and pricing

Limits and pricing features
Feature	MailerLite	Omnisend
Contact limits	YesSource	YesSource
Monthly email limits	YesSource	YesSource
Unlimited sending	YesSource	YesSource
Subscriber-based pricing	YesSource	YesSource
Send-based pricing	Not confirmed	YesSource

Automation

Automation features
Feature	MailerLite	Omnisend
Email automation	YesSource	YesSource

Audience management

Audience management features
Feature	MailerLite	Omnisend
Segmentation	YesSource	YesSource
Tags	YesSource	Not confirmed
CRM	YesSource	Not confirmed

Channels

Channels features
Feature	MailerLite	Omnisend
Transactional email	YesSource	Not confirmed
SMS	YesSource	YesSource

Lead capture

Lead capture features
Feature	MailerLite	Omnisend
Landing pages	YesSource	Not confirmed
Forms	YesSource	YesSource
Popups	YesSource	YesSource
Surveys	Not confirmed	YesSource

Ecommerce

Ecommerce features
Feature	MailerLite	Omnisend
Ecommerce features	YesSource	YesSource
Shopify integration	YesSource	YesSource
WooCommerce integration	YesSource	YesSource
Stripe integration	YesSource	Not confirmed

Optimisation

Optimisation features
Feature	MailerLite	Omnisend
A/B testing	YesSource	YesSource

Deliverability

Deliverability features
Feature	MailerLite	Omnisend
Deliverability tools	YesSource	YesSource
Dedicated IP	YesSource	Not confirmed
Custom sending domain	YesSource	Not confirmed

Campaigns

Campaigns features
Feature	MailerLite	Omnisend
AI writing	YesSource	YesSource
Templates	YesSource	YesSource

Teams and agencies

Teams and agencies features
Feature	MailerLite	Omnisend
Multi-user support	YesSource	YesSource
Agency support	YesSource	YesSource
White labelling	YesSource	YesSource

Technical

Technical features
Feature	MailerLite	Omnisend
API	YesSource	YesSource
Zapier	YesSource	Not confirmed

Compliance

Compliance features
Feature	MailerLite	Omnisend
GDPR compliance	YesSource	Not confirmed

Pricing

Pricing features
Feature	MailerLite	Omnisend
Price for 1,000 contacts	YesSource	YesSource
Price for 5,000 contacts	YesSource	YesSource
Price for 10,000 contacts	YesSource	YesSource
Price for 25,000 contacts	YesSource	YesSource
Price for 50,000 contacts	YesSource	YesSource
Free plan	YesSource	YesSource
Free trial	YesSource	Not confirmed

Commercial

Commercial features
Feature	MailerLite	Omnisend
Affiliate programme	YesSource	YesSource

Starting price comparison

MailerLite has the lower starting price: $0, compared with $11.2.

More product information

MailerLite overview · Omnisend overview · Comparison data · Markdown