# MailerLite vs Omnisend for email marketing

MailerLite and Omnisend are closely matched for core workflows. Both support contact limits, monthly email limits, email automation, price for 1,000 contacts, and price for 5,000 contacts. MailerLite has confirmed gdpr compliance, transactional email, crm, and custom sending domain.

## Key decision points

- MailerLite has confirmed gdpr compliance; gdpr compliance is not yet confirmed for Omnisend.
- MailerLite has confirmed transactional email; transactional email is not yet confirmed for Omnisend.
- MailerLite has confirmed crm; crm is not yet confirmed for Omnisend.
- MailerLite has confirmed custom sending domain; custom sending domain is not yet confirmed for Omnisend.

## Choose MailerLite if…

- Choose MailerLite if confirmed gdpr compliance matters to you; this detail is not yet confirmed for Omnisend.
- Choose MailerLite if confirmed transactional email matters to you; this detail is not yet confirmed for Omnisend.
- Choose MailerLite if confirmed crm matters to you; this detail is not yet confirmed for Omnisend.
- Choose MailerLite if confirmed custom sending domain matters to you; this detail is not yet confirmed for Omnisend.

## Limits and pricing

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| Contact limits | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Monthly email limits | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Unlimited sending | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Subscriber-based pricing | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Send-based pricing | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |

## Automation

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| Email automation | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Audience management

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| Segmentation | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Tags | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| CRM | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Not confirmed |

## Channels

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| Transactional email | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| SMS | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Lead capture

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| Landing pages | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Not confirmed |
| Forms | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Popups | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Surveys | Not confirmed | Yes (verified 4 September 2026; [source](https://www.omnisend.com/changelog/)) |

## Ecommerce

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| Ecommerce features | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Shopify integration | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| WooCommerce integration | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Stripe integration | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Not confirmed |

## Optimisation

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/changelog/)) |

## Deliverability

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| Deliverability tools | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://support.omnisend.com/en/)) |
| Dedicated IP | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |
| Custom sending domain | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Not confirmed |

## Campaigns

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| AI writing | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Templates | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Teams and agencies

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| Multi-user support | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/terms/)) |
| Agency support | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| White labelling | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |

## Technical

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |
| Zapier | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/integrations)) | Not confirmed |

## Compliance

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| GDPR compliance | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/legal)) | Not confirmed |

## Pricing

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| Price for 1,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 5,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 10,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 25,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Price for 50,000 contacts | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Free plan | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/pricing/)) |
| Free trial | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/pricing)) | Not confirmed |

## Commercial

| Feature | MailerLite | Omnisend |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://www.mailerlite.com/legal)) | Yes (verified 4 September 2026; [source](https://www.omnisend.com/)) |

## Evidence

- **MailerLite — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Up to 250 subscribers”
- **Omnisend — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “250 contacts Reach up to 250 contacts each month.”
- **MailerLite — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “2,500 monthly emails”
- **Omnisend — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “500 monthly emails Send up to 500 emails per month.”
- **MailerLite — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Unlimited monthly emails”
- **Omnisend — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “Unlimited monthly emails Send unlimited amount of emails per month.”
- **MailerLite — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Omnisend — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “List size You're billed for subscribers and non-subscribers who received automated messages.”
- **Omnisend — Send-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “500 monthly emails Send up to 500 emails per month.”
- **MailerLite — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Automation Send perfectly-timed and targeted emails automatically.”
- **Omnisend — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Automation Build workflows for welcome, abandoned cart, post-purchase, and more. Let them bring in revenue on autopilot.”
- **MailerLite — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Dynamic segments Unlimited Unlimited Unlimited”
- **Omnisend — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Segmentation Segment by behavior, purchase history, engagement — or all three — so every send feels intentional.”
- **MailerLite — Tags:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Interest groups (tags) Unlimited Unlimited Unlimited”
- **MailerLite — Transactional email:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Transactional Email, SMS & inbound routing”
- **MailerLite — SMS:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Transactional Email, SMS & inbound routing”
- **Omnisend — SMS:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “SMS Text your customers around the world”
- **MailerLite — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Landing pages Create pages to collect leads, sell products and more.”
- **MailerLite — Forms:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Signup forms Invite people from across the web to become subscribers.”
- **Omnisend — Forms:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Forms and popups Collect emails and phone numbers with branded, high-converting forms. No coding required.”
- **MailerLite — Popups:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Pop-ups”
- **Omnisend — Popups:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Forms and popups Collect emails and phone numbers with branded, high-converting forms. No coding required.”
- **Omnisend — Surveys:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/changelog/. Evidence: “This is especially useful for surveys, quizzes, and preference-collection forms”
- **MailerLite — CRM:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “CRM”
- **MailerLite — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “E-commerce Integrate your e-store with email marketing to boost sales.”
- **Omnisend — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Official Email Marketing Software for Ecommerce | Omnisend”
- **MailerLite — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “Shopify Automatically sync your Shopify customers with your MailerLite subscribers.”
- **Omnisend — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Platforms Shopify Shopify Plus BigCommerce WordPress WooCommerce Wix Shoplazza Ecwid”
- **MailerLite — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “WooCommerce The world's most popular e-commerce solution, powering 28% of all online stores.”
- **Omnisend — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Platforms Shopify Shopify Plus BigCommerce WordPress WooCommerce Wix Shoplazza Ecwid”
- **MailerLite — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “Stripe Stripe technology allows individuals and businesses to receive payments over the Internet.”
- **MailerLite — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “AI-powered A/B testing”
- **Omnisend — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/changelog/. Evidence: “Configure UTM Tags for A/B Variants You can now set up UTM tracking separately for each A/B test variant directly in the A/B test setup for your Email Campaigns.”
- **MailerLite — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Email verifier Clean and optimize email lists to improve deliverability.”
- **Omnisend — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://support.omnisend.com/en/. Evidence: “Email & SMS Deliverability Learn how to improve your email and SMS deliverability”
- **MailerLite — Dedicated IP:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Dedicated IP*”
- **MailerLite — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Authenticating your domain to maintain deliverability”
- **MailerLite — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “AI writing assistant”
- **Omnisend — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Omnisend AI Let AI write copy, pick send times, and segment your audience. You just hit approve.”
- **MailerLite — Templates:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Templates Use these expertly-designed templates to quickly build effective newsletters, web pages and forms.”
- **Omnisend — Templates:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Template gallery From email templates to form galleries, all designed to make your work easier”
- **MailerLite — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Unlimited user seats”
- **Omnisend — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/terms/. Evidence: “Customers may permit its representatives and authorized users (the “ Authorized Users ”) to use the Services on behalf of the Customer.”
- **MailerLite — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “Agencies”
- **Omnisend — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Partners Affiliate partners Agency partners Partner portal”
- **MailerLite — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Remove MailerLite logo”
- **Omnisend — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “No Omnisend branding Remove the "Powered by Omnisend" badge from your emails and forms.”
- **MailerLite — API:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/. Evidence: “For developers Build and integrate with MailerLite. API Docs”
- **Omnisend — API:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “API docs Build any custom integration with our open, flexible APIs that are simple to use and implement.”
- **MailerLite — Zapier:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/integrations. Evidence: “Zapier automates workflows by connecting MailerLite with 5,000+ apps without coding.”
- **MailerLite — GDPR compliance:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/legal. Evidence: “The MailerLite platform and its infrastructure fully comply with the European Regulation 679/2016 (GDPR)”
- **MailerLite — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Omnisend — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “251 - 500 0 - 250 251 - 500 501 - 1,000”
- **MailerLite — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Omnisend — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “5,001 - 5,500”
- **MailerLite — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Omnisend — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “9,001 - 10,000”
- **MailerLite — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Omnisend — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “23,501 - 25,000”
- **MailerLite — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “How many subscribers do you have? Number of subscribers subscribers”
- **Omnisend — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “45,001 - 50,000”
- **MailerLite — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Free Getting started? This is your launchpad! 0 0 /month Up to 250 subscribers”
- **Omnisend — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/pricing/. Evidence: “Free Perfect for getting started and testing out email marketing $0 /mo No cost. No credit card required.”
- **MailerLite — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/pricing. Evidence: “Start free trial No credit card required.”
- **MailerLite — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.mailerlite.com/legal. Evidence: “Affiliate Program Terms”
- **Omnisend — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.omnisend.com/. Evidence: “Partners Affiliate partners Agency partners Partner portal”