Software comparison

Kit vs Brevo for email marketing

Kit and Brevo are closely matched for core workflows. Both support email automation, segmentation, ecommerce features, and deliverability tools; both integrate with Shopify. Kit has confirmed unlimited sending, visual automation builder, and CRM. Brevo has confirmed transactional email.

Choose Kit if…

  • Choose Kit if confirmed unlimited sending matters to you; this detail is not yet confirmed for Brevo.
  • Choose Kit if confirmed visual automation builder matters to you; this detail is not yet confirmed for Brevo.
  • Choose Kit if confirmed CRM matters to you; this detail is not yet confirmed for Brevo.

Choose Brevo if…

  • Choose Brevo if confirmed transactional email matters to you; this detail is not yet confirmed for Kit.

Key decision points

Limits and pricing

Limits and pricing features
FeatureKitBrevo
Unlimited sendingYesSourceNot confirmed
Subscriber-based pricingYesSourceNot confirmed

Automation

Automation features
FeatureKitBrevo
Email automationYesSourceYesSource
Visual automation builderYesSourceNot confirmed

Audience management

Audience management features
FeatureKitBrevo
SegmentationYesSourceYesSource
TagsYesSourceYesSource
Lead scoringYesSourceYesSource
CRMYesSourceNot confirmed

Campaigns

Campaigns features
FeatureKitBrevo
PersonalisationYesSourceYesSource
RSS campaignsYesSourceNot confirmed
AI writingYesSourceYesSource
TemplatesYesSourceYesSource

Channels

Channels features
FeatureKitBrevo
Transactional emailNot confirmedYesSource
SMTPNot confirmedYesSource
SMSYesSourceYesSource
WhatsAppNot confirmedYesSource

Lead capture

Lead capture features
FeatureKitBrevo
Landing pagesYesSourceYesSource
FormsYesSourceYesSource
PopupsYesSourceYesSource
SurveysYesSourceNot confirmed

Ecommerce

Ecommerce features
FeatureKitBrevo
Ecommerce featuresYesSourceYesSource
Shopify integrationYesSourceYesSource
WooCommerce integrationNot confirmedYesSource
Stripe integrationYesSourceYesSource

Optimisation

Optimisation features
FeatureKitBrevo
A/B testingYesSourceYesSource

Deliverability

Deliverability features
FeatureKitBrevo
Deliverability toolsYesSourceYesSource
Dedicated IPNot confirmedYesSource
Custom sending domainYesSourceNot confirmed

Teams and agencies

Teams and agencies features
FeatureKitBrevo
Multi-user supportYesSourceYesSource
Agency supportYesSourceNot confirmed
White labellingYesSourceNot confirmed

Technical

Technical features
FeatureKitBrevo
APIYesSourceYesSource
WebhooksNot confirmedYesSource
ZapierNot confirmedYesSource

Compliance

Compliance features
FeatureKitBrevo
GDPR complianceYesSourceYesSource
EU data hostingNot confirmedYesSource

Pricing

Pricing features
FeatureKitBrevo
Free planYesSourceYesSource
Free trialYesSourceYesSource

Commercial

Commercial features
FeatureKitBrevo
Affiliate programmeYesSourceYesSource

Starting price comparison

Comparable starting prices are unavailable. Check current pricing with Kit and Brevo.

More product information

Kit overview · Brevo overview · Comparison data · Markdown