# Kit vs Brevo for email marketing

Kit and Brevo are closely matched for core workflows. Both support email automation, segmentation, ecommerce features, shopify integration, and deliverability tools. Kit has confirmed contact limits, price for 1,000 contacts, price for 10,000 contacts, and unlimited sending.

## Key decision points

- Kit has confirmed contact limits; contact limits is not yet confirmed for Brevo.
- Kit has confirmed price for 1,000 contacts; price for 1,000 contacts is not yet confirmed for Brevo.
- Kit has confirmed price for 10,000 contacts; price for 10,000 contacts is not yet confirmed for Brevo.
- Kit has confirmed unlimited sending; unlimited sending is not yet confirmed for Brevo.

## Choose Kit if…

- Choose Kit if confirmed contact limits matters to you; this detail is not yet confirmed for Brevo.
- Choose Kit if confirmed price for 1,000 contacts matters to you; this detail is not yet confirmed for Brevo.
- Choose Kit if confirmed price for 10,000 contacts matters to you; this detail is not yet confirmed for Brevo.
- Choose Kit if confirmed unlimited sending matters to you; this detail is not yet confirmed for Brevo.

## Limits and pricing

| Feature | Kit | Brevo |
| --- | --- | --- |
| Contact limits | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |
| Unlimited sending | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |
| Subscriber-based pricing | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |

## Automation

| Feature | Kit | Brevo |
| --- | --- | --- |
| Email automation | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Visual automation builder | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Not confirmed |

## Audience management

| Feature | Kit | Brevo |
| --- | --- | --- |
| Segmentation | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Tags | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/features/push/)) |
| Lead scoring | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| CRM | Yes (verified 4 September 2026; [source](https://kit.com/apps)) | Not confirmed |

## Campaigns

| Feature | Kit | Brevo |
| --- | --- | --- |
| Personalisation | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |
| RSS campaigns | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |
| AI writing | Yes (verified 4 September 2026; [source](https://kit.com/)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Templates | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |

## Channels

| Feature | Kit | Brevo |
| --- | --- | --- |
| Transactional email | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |
| SMTP | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |
| SMS | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |
| WhatsApp | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |

## Lead capture

| Feature | Kit | Brevo |
| --- | --- | --- |
| Landing pages | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Forms | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Popups | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Surveys | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |

## Ecommerce

| Feature | Kit | Brevo |
| --- | --- | --- |
| Ecommerce features | Yes (verified 4 September 2026; [source](https://kit.com/features)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Shopify integration | Yes (verified 4 September 2026; [source](https://kit.com/)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |
| WooCommerce integration | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/integrations/)) |
| Stripe integration | Yes (verified 4 September 2026; [source](https://kit.com/terms)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |

## Optimisation

| Feature | Kit | Brevo |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |

## Deliverability

| Feature | Kit | Brevo |
| --- | --- | --- |
| Deliverability tools | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Dedicated IP | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Custom sending domain | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |

## Teams and agencies

| Feature | Kit | Brevo |
| --- | --- | --- |
| Multi-user support | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Agency support | Yes (verified 4 September 2026; [source](https://kit.com/support)) | Not confirmed |
| White labelling | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |

## Technical

| Feature | Kit | Brevo |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://kit.com/apps)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |
| Webhooks | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Zapier | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |

## Compliance

| Feature | Kit | Brevo |
| --- | --- | --- |
| GDPR compliance | Yes (verified 4 September 2026; [source](https://kit.com/)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/features/push/)) |
| EU data hosting | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/features/push/)) |

## Pricing

| Feature | Kit | Brevo |
| --- | --- | --- |
| Price for 1,000 contacts | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |
| Price for 10,000 contacts | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Not confirmed |
| Free plan | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Free trial | Yes (verified 4 September 2026; [source](https://kit.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |

## Commercial

| Feature | Kit | Brevo |
| --- | --- | --- |
| Affiliate programme | Yes (verified 4 September 2026; [source](https://kit.com/)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |

## Evidence

- **Kit — Contact limits:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Up to 10,000 subscribers”
- **Kit — Unlimited sending:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Unlimited email broadcasts”
- **Kit — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “For 1,000 email subscribers”
- **Kit — Email automation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Explore Visual Automations Automate journeys. Free up time.”
- **Brevo — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.”
- **Kit — Visual automation builder:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Our intuitive visual builder lets you easily map out how you want to segment and engage with your audience”
- **Kit — Segmentation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Tag and segment your subscribers based on their interests and behaviors.”
- **Brevo — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.”
- **Kit — Tags:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Tag and segment your subscribers based on their interests and behaviors.”
- **Brevo — Tags:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/features/push/. Evidence: “Filter by events, tags, and contact properties, or opt for pre-configured segments such as new users for precise and relevant messaging.”
- **Kit — Lead scoring:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Subscriber engagement scoring”
- **Brevo — Lead scoring:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.”
- **Kit — Personalisation:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Address fans by their first name, deliver content tailored to their interests, and automate emails based on their previous interactions.”
- **Brevo — Personalisation:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Optimize every campaign with personalized product recommendations, ideal send times, and clear insights into what drives results.”
- **Brevo — Transactional email:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Transactional messaging Send real-time email, SMS, & WhatsApp messages triggered via SMTP relay and API.”
- **Brevo — SMTP:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Transactional messaging Send real-time email, SMS, & WhatsApp messages triggered via SMTP relay and API.”
- **Kit — SMS:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “SMS marketing”
- **Brevo — SMS:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Channels Channels Email SMS WhatsApp Web & mobile push Live chat Chatbot Wallet Phone”
- **Brevo — WhatsApp:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Channels Channels Email SMS WhatsApp Web & mobile push Live chat Chatbot Wallet Phone”
- **Kit — Landing pages:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Explore landing pages Create a micro website with maximum impact.”
- **Brevo — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Landing pages Create standalone campaign pages without a developer. 1 page included”
- **Kit — Forms:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.”
- **Brevo — Forms:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.”
- **Kit — Popups:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Create email opt-in forms Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.”
- **Brevo — Popups:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Additional marketing channels WhatsApp, Popups, Mobile & Web Push”
- **Kit — Surveys:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Survey subscribers with polls”
- **Kit — CRM:** Yes. Last verified 4 September 2026. Source: https://kit.com/apps. Evidence: “CRM”
- **Kit — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Sell digital products Simple product pages, automated fulfillment, and low transaction fees”
- **Brevo — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons.”
- **Kit — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Shopify Grow Your Creator Business, Automate Your Marketing, and Drive More Sales”
- **Brevo — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Integrations Connect Brevo with 150+ digital tools like Shopify, WordPress, Stripe, Zapier and more.”
- **Brevo — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/integrations/. Evidence: “BREVO WooCommerce CMS + Ecommerce + Email Marketing Scale your online store with marketing automation that drives sales and builds lasting customer.”
- **Kit — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://kit.com/terms. Evidence: “All financial transactions conducted for the Paid Services are made using one or more third-party payment processors we may engage from time to time, including but not limited to Stripe”
- **Brevo — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Integrations Connect Brevo with 150+ digital tools like Shopify, WordPress, Stripe, Zapier and more.”
- **Kit — A/B testing:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “A/B test subject lines”
- **Brevo — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “A/B testing Test subject lines or content variants to improve opens and clicks.”
- **Kit — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Deliverability reporting”
- **Brevo — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Deliverability Specialist support Work with a specialist to improve email deliverability and inbox placement. 3 hours per year included.”
- **Brevo — Dedicated IP:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Dedicated IP Maintain full control of your sending reputation with a dedicated IP.”
- **Kit — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Customizable domain Customize your free Kit domain or connect your own custom domain so all your landing pages are branded.”
- **Kit — RSS campaigns:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “RSS campaigns”
- **Kit — AI writing:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Kit + AI”
- **Brevo — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “AI content generator Draft subject lines and email copy, adjust tone, and more.”
- **Kit — Templates:** Yes. Last verified 4 September 2026. Source: https://kit.com/features. Evidence: “Email template library Use our email templates as a starting point to easily customize your email so it fits your brand and content.”
- **Brevo — Templates:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Email templates Jumpstart campaigns with responsive templates tailored to your industry and use case.”
- **Kit — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Users The total number of users you can have on your account. Perfect for adding your team, with their own login, to support your marketing efforts. 1 2 Unlimited”
- **Brevo — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Multi-user access 10 seats included”
- **Kit — Agency support:** Yes. Last verified 4 September 2026. Source: https://kit.com/support. Evidence: “Kit approved experts Looking to hire an expert to help you with your newsletter or tech setup? See experts”
- **Kit — White labelling:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Remove Kit branding”
- **Kit — API:** Yes. Last verified 4 September 2026. Source: https://kit.com/apps. Evidence: “Explore Kit API”
- **Brevo — API:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Build, extend, and integrate with Brevo’s developer guides, open API, SDKs, and code recipes.”
- **Brevo — Webhooks:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “All Brevo plans give you access to transactional email features, including RESTful APIs, SMTP, outbound webhooks, unlimited log retention, and more.”
- **Brevo — Zapier:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Integrations Connect Brevo with 150+ digital tools like Shopify, WordPress, Stripe, Zapier and more.”
- **Kit — GDPR compliance:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “GDPR”
- **Brevo — GDPR compliance:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/features/push/. Evidence: “Data protection (GDPR) Rest assured, your data is secure with us.”
- **Brevo — EU data hosting:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/features/push/. Evidence: “Our datacenter operates on Google Cloud Computing, ensuring European data is hosted within Europe.”
- **Kit — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “For 1,000 email subscribers”
- **Kit — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Up to 10,000 subscribers”
- **Kit — Free plan:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “Free For creators just starting out $0 /mo Free—up to 10,000 subscribers”
- **Brevo — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Free forever, no credit card needed Best for individuals and solopreneurs building an online presence.”
- **Kit — Free trial:** Yes. Last verified 4 September 2026. Source: https://kit.com/pricing. Evidence: “14-day free trial”
- **Brevo — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Can I try Brevo before purchasing a plan? Absolutely! When you create an account, you will automatically have a Free plan to upload your contacts. Once we approve your account for sending, you can start sending up to 300 emails per day.”
- **Kit — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://kit.com/. Evidence: “Affiliate program”
- **Brevo — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “PARTNERS All partner programs Affiliates Agency partners Startups & VCs Integration partners Find an expert”