Software comparison

GetResponse vs ActiveCampaign for email marketing

GetResponse and ActiveCampaign are closely matched for core workflows. Both support email automation, segmentation, ecommerce features, and deliverability tools; both integrate with Shopify. GetResponse has confirmed sMTP. ActiveCampaign has confirmed visual automation builder, subscriber-based pricing, and send-based pricing.

Choose GetResponse if…

  • Choose GetResponse if confirmed sMTP matters to you; this detail is not yet confirmed for ActiveCampaign.

Choose ActiveCampaign if…

  • Choose ActiveCampaign if confirmed visual automation builder matters to you; this detail is not yet confirmed for GetResponse.
  • Choose ActiveCampaign if confirmed subscriber-based pricing matters to you; this detail is not yet confirmed for GetResponse.
  • Choose ActiveCampaign if confirmed send-based pricing matters to you; this detail is not yet confirmed for GetResponse.

Key decision points

Limits and pricing

Limits and pricing features
FeatureGetResponseActiveCampaign
Subscriber-based pricingNot confirmedYesSource
Send-based pricingNot confirmedYesSource

Automation

Automation features
FeatureGetResponseActiveCampaign
Email automationYesSourceYesSource
Visual automation builderNot confirmedYesSource

Audience management

Audience management features
FeatureGetResponseActiveCampaign
SegmentationYesSourceYesSource
TagsYesSourceYesSource
Lead scoringYesSourceYesSource
CRMYesSourceYesSource

Campaigns

Campaigns features
FeatureGetResponseActiveCampaign
PersonalisationYesSourceYesSource
RSS campaignsYesSourceYesSource
AI writingYesSourceYesSource
TemplatesYesSourceYesSource

Channels

Channels features
FeatureGetResponseActiveCampaign
Transactional emailYesSourceYesSource
SMTPYesSourceNot confirmed
SMSYesSourceYesSource
WhatsAppNot confirmedYesSource

Lead capture

Lead capture features
FeatureGetResponseActiveCampaign
Landing pagesYesSourceYesSource
FormsYesSourceYesSource
PopupsYesSourceYesSource
SurveysYesSourceYesSource

Ecommerce

Ecommerce features
FeatureGetResponseActiveCampaign
Ecommerce featuresYesSourceYesSource
Shopify integrationYesSourceYesSource
WooCommerce integrationYesSourceYesSource
Stripe integrationYesSourceYesSource

Optimisation

Optimisation features
FeatureGetResponseActiveCampaign
A/B testingYesSourceYesSource

Deliverability

Deliverability features
FeatureGetResponseActiveCampaign
Deliverability toolsYesSourceYesSource
Dedicated IPYesSourceNot confirmed
Custom sending domainYesSourceYesSource

Teams and agencies

Teams and agencies features
FeatureGetResponseActiveCampaign
Multi-user supportYesSourceYesSource
Agency supportYesSourceYesSource
White labellingYesSourceYesSource

Technical

Technical features
FeatureGetResponseActiveCampaign
APIYesSourceYesSource
WebhooksNot confirmedYesSource
ZapierYesSourceYesSource

Pricing

Pricing features
FeatureGetResponseActiveCampaign
Free planYesSourceNot confirmed
Free trialYesSourceYesSource

Commercial

Commercial features
FeatureGetResponseActiveCampaign
Affiliate programmeYesSourceNot confirmed

Starting price comparison

Comparable starting prices are unavailable. Check current pricing with GetResponse and ActiveCampaign.

More product information

GetResponse overview · ActiveCampaign overview · Comparison data · Markdown