{
  "schemaVersion": 1,
  "id": "getresponse-vs-activecampaign",
  "products": [
    "getresponse",
    "activecampaign"
  ],
  "conclusion": "GetResponse and ActiveCampaign are closely matched for core workflows. Both support email automation, segmentation, ecommerce features, shopify integration, and deliverability tools. ActiveCampaign has confirmed contact limits, monthly email limits, price for 1,000 contacts, and price for 5,000 contacts.",
  "decisionPoints": [
    {
      "path": "vertical.contactLimits",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed contact limits; contact limits is not yet confirmed for GetResponse."
    },
    {
      "path": "vertical.monthlyEmailLimits",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed monthly email limits; monthly email limits is not yet confirmed for GetResponse."
    },
    {
      "path": "vertical.priceFor1000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed price for 1,000 contacts; price for 1,000 contacts is not yet confirmed for GetResponse."
    },
    {
      "path": "vertical.priceFor5000Contacts",
      "importance": 10,
      "kind": "evidence-gap",
      "text": "ActiveCampaign has confirmed price for 5,000 contacts; price for 5,000 contacts is not yet confirmed for GetResponse."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "importance": 10
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "importance": 9
    },
    {
      "path": "vertical.ecommerceFeatures",
      "label": "Ecommerce features",
      "importance": 9
    },
    {
      "path": "vertical.shopifyIntegration",
      "label": "Shopify integration",
      "importance": 9
    },
    {
      "path": "vertical.deliverabilityTools",
      "label": "Deliverability tools",
      "importance": 9
    }
  ],
  "coverage": {
    "a": 67,
    "b": 83,
    "gap": 16
  },
  "facts": [
    {
      "path": "vertical.contactLimits",
      "label": "Contact limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "getresponse": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Email sends 15x contact limit",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.monthlyEmailLimits",
      "label": "Monthly email limits",
      "group": "Limits and pricing",
      "importance": 10,
      "includeInCoverage": true,
      "getresponse": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Email sends 15x contact limit",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.unlimitedSending",
      "label": "Unlimited sending",
      "group": "Limits and pricing",
      "importance": 8,
      "includeInCoverage": true,
      "getresponse": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.subscriberBasedPricing",
      "label": "Subscriber-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "getresponse": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Number of Contacts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.sendBasedPricing",
      "label": "Send-based pricing",
      "group": "Limits and pricing",
      "importance": 7,
      "includeInCoverage": true,
      "getresponse": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Email sends 15x contact limit",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.emailAutomation",
      "label": "Email automation",
      "group": "Automation",
      "importance": 10,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0b104fc0c2337909"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0b104fc0c2337909",
            "excerpt": "Marketing automation",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bcf1e00e4ab4a463"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bcf1e00e4ab4a463",
            "excerpt": "Marketing Automation Automate and optimize customer journeys",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.visualAutomationBuilder",
      "label": "Visual automation builder",
      "group": "Automation",
      "importance": 8,
      "includeInCoverage": true,
      "getresponse": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Automations map",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.segmentation",
      "label": "Segmentation",
      "group": "Audience management",
      "importance": 9,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1c871dcdc04726fb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1c871dcdc04726fb",
            "excerpt": "Advanced audience segmentation",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Segmentation Premium Advanced Standard Limited",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.tags",
      "label": "Tags",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1c871dcdc04726fb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1c871dcdc04726fb",
            "excerpt": "Add tagging",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Tags",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.leadScoring",
      "label": "Lead scoring",
      "group": "Audience management",
      "importance": 7,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1c871dcdc04726fb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1c871dcdc04726fb",
            "excerpt": "Contact scoring",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Lead scoring Included in Pipelines add-on",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.personalisation",
      "label": "Personalisation",
      "group": "Campaigns",
      "importance": 8,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1c871dcdc04726fb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1c871dcdc04726fb",
            "excerpt": "Personalization",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Personalization fields",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.transactionalEmail",
      "label": "Transactional email",
      "group": "Channels",
      "importance": 8,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1c871dcdc04726fb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1c871dcdc04726fb",
            "excerpt": "Transactional emails",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "Transactional Email",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.smtp",
      "label": "SMTP",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1c871dcdc04726fb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1c871dcdc04726fb",
            "excerpt": "SMTP connection",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.sms",
      "label": "SMS",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0b104fc0c2337909"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0b104fc0c2337909",
            "excerpt": "SMS marketing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "SMS Marketing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whatsapp",
      "label": "WhatsApp",
      "group": "Channels",
      "importance": 7,
      "includeInCoverage": true,
      "getresponse": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-451fd698dea5dce8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-451fd698dea5dce8",
            "excerpt": "WhatsApp Messaging",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.landingPages",
      "label": "Landing pages",
      "group": "Lead capture",
      "importance": 7,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0b104fc0c2337909"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0b104fc0c2337909",
            "excerpt": "Landing pages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Landing pages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Lead capture",
      "importance": 8,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0b104fc0c2337909"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0b104fc0c2337909",
            "excerpt": "Signup forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Forms Standard & inline only",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.popups",
      "label": "Popups",
      "group": "Lead capture",
      "importance": 6,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0b104fc0c2337909"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0b104fc0c2337909",
            "excerpt": "Popup creator",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Site messages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.surveys",
      "label": "Surveys",
      "group": "Lead capture",
      "importance": 5,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d8460607c3d65e7a"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d8460607c3d65e7a",
            "excerpt": "Responsly Add surveys into your email campaigns",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-451fd698dea5dce8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-451fd698dea5dce8",
            "excerpt": "Question Steps",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.crm",
      "label": "CRM",
      "group": "Audience management",
      "importance": 8,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d8460607c3d65e7a"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d8460607c3d65e7a",
            "excerpt": "CRM (11)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-68064470e5fa9ad8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-68064470e5fa9ad8",
            "excerpt": "CRM",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.ecommerceFeatures",
      "label": "Ecommerce features",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b458b303065be8e2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b458b303065be8e2",
            "excerpt": "Ecommerce integrations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Abandoned cart",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.shopifyIntegration",
      "label": "Shopify integration",
      "group": "Ecommerce",
      "importance": 9,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d8460607c3d65e7a"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d8460607c3d65e7a",
            "excerpt": "Shopify",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Shopify, Square, & WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.woocommerceIntegration",
      "label": "WooCommerce integration",
      "group": "Ecommerce",
      "importance": 8,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1c871dcdc04726fb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1c871dcdc04726fb",
            "excerpt": "WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "Shopify, Square, & WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.stripeIntegration",
      "label": "Stripe integration",
      "group": "Ecommerce",
      "importance": 6,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1c871dcdc04726fb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1c871dcdc04726fb",
            "excerpt": "Stripe",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      },
      "activecampaign": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e472a9d901c74fba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e472a9d901c74fba",
            "excerpt": "PayPal & Stripe",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.abTesting",
      "label": "A/B testing",
      "group": "Optimisation",
      "importance": 8,
      "includeInCoverage": true,
      "getresponse": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
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      "path": "vertical.rssCampaigns",
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      "path": "vertical.aiWriting",
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      "path": "technical.api",
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      "path": "technical.webhooks",
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      "path": "technical.zapier",
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      "path": "vertical.gdprCompliance",
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      "path": "vertical.euDataHosting",
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        "value": null,
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        "title": "WhatsApp Messaging | ActiveCampaign",
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}