Software comparison

ActiveCampaign vs Brevo for email marketing

ActiveCampaign and Brevo are closely matched for core workflows. Both support email automation, segmentation, ecommerce features, and deliverability tools; both integrate with Shopify. ActiveCampaign has confirmed visual automation builder, CRM, and custom sending domain. Brevo has confirmed GDPR compliance.

Choose ActiveCampaign if…

  • Choose ActiveCampaign if confirmed visual automation builder matters to you; this detail is not yet confirmed for Brevo.
  • Choose ActiveCampaign if confirmed CRM matters to you; this detail is not yet confirmed for Brevo.
  • Choose ActiveCampaign if confirmed custom sending domain matters to you; this detail is not yet confirmed for Brevo.

Choose Brevo if…

  • Choose Brevo if confirmed GDPR compliance matters to you; this detail is not yet confirmed for ActiveCampaign.

Key decision points

Limits and pricing

Limits and pricing features
FeatureActiveCampaignBrevo
Subscriber-based pricingYesSourceNot confirmed
Send-based pricingYesSourceNot confirmed

Automation

Automation features
FeatureActiveCampaignBrevo
Email automationYesSourceYesSource
Visual automation builderYesSourceNot confirmed

Audience management

Audience management features
FeatureActiveCampaignBrevo
SegmentationYesSourceYesSource
TagsYesSourceYesSource
Lead scoringYesSourceYesSource
CRMYesSourceNot confirmed

Campaigns

Campaigns features
FeatureActiveCampaignBrevo
PersonalisationYesSourceYesSource
RSS campaignsYesSourceNot confirmed
AI writingYesSourceYesSource
TemplatesYesSourceYesSource

Channels

Channels features
FeatureActiveCampaignBrevo
Transactional emailYesSourceYesSource
SMTPNot confirmedYesSource
SMSYesSourceYesSource
WhatsAppYesSourceYesSource

Lead capture

Lead capture features
FeatureActiveCampaignBrevo
Landing pagesYesSourceYesSource
FormsYesSourceYesSource
PopupsYesSourceYesSource
SurveysYesSourceNot confirmed

Ecommerce

Ecommerce features
FeatureActiveCampaignBrevo
Ecommerce featuresYesSourceYesSource
Shopify integrationYesSourceYesSource
WooCommerce integrationYesSourceYesSource
Stripe integrationYesSourceYesSource

Optimisation

Optimisation features
FeatureActiveCampaignBrevo
A/B testingYesSourceYesSource

Deliverability

Deliverability features
FeatureActiveCampaignBrevo
Deliverability toolsYesSourceYesSource
Dedicated IPNot confirmedYesSource
Custom sending domainYesSourceNot confirmed

Teams and agencies

Teams and agencies features
FeatureActiveCampaignBrevo
Multi-user supportYesSourceYesSource
Agency supportYesSourceNot confirmed
White labellingYesSourceNot confirmed

Technical

Technical features
FeatureActiveCampaignBrevo
APIYesSourceYesSource
WebhooksYesSourceYesSource
ZapierYesSourceYesSource

Compliance

Compliance features
FeatureActiveCampaignBrevo
GDPR complianceNot confirmedYesSource
EU data hostingNot confirmedYesSource

Pricing

Pricing features
FeatureActiveCampaignBrevo
Free planNot confirmedYesSource
Free trialYesSourceYesSource

Commercial

Commercial features
FeatureActiveCampaignBrevo
Affiliate programmeNot confirmedYesSource

Starting price comparison

Comparable starting prices are unavailable. Check current pricing with ActiveCampaign and Brevo.

More product information

ActiveCampaign overview · Brevo overview · Comparison data · Markdown