# ActiveCampaign vs Brevo for email marketing

ActiveCampaign and Brevo are closely matched for core workflows. Both support email automation, segmentation, ecommerce features, shopify integration, and deliverability tools. ActiveCampaign has confirmed contact limits, monthly email limits, price for 1,000 contacts, and price for 5,000 contacts.

## Key decision points

- ActiveCampaign has confirmed contact limits; contact limits is not yet confirmed for Brevo.
- ActiveCampaign has confirmed monthly email limits; monthly email limits is not yet confirmed for Brevo.
- ActiveCampaign has confirmed price for 1,000 contacts; price for 1,000 contacts is not yet confirmed for Brevo.
- ActiveCampaign has confirmed price for 5,000 contacts; price for 5,000 contacts is not yet confirmed for Brevo.

## Choose ActiveCampaign if…

- Choose ActiveCampaign if confirmed contact limits matters to you; this detail is not yet confirmed for Brevo.
- Choose ActiveCampaign if confirmed monthly email limits matters to you; this detail is not yet confirmed for Brevo.
- Choose ActiveCampaign if confirmed price for 1,000 contacts matters to you; this detail is not yet confirmed for Brevo.
- Choose ActiveCampaign if confirmed price for 5,000 contacts matters to you; this detail is not yet confirmed for Brevo.

## Limits and pricing

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| Contact limits | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| Monthly email limits | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| Subscriber-based pricing | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| Send-based pricing | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |

## Automation

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| Email automation | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Visual automation builder | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |

## Audience management

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| Segmentation | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Tags | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/features/push/)) |
| Lead scoring | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| CRM | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) | Not confirmed |

## Campaigns

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| Personalisation | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |
| RSS campaigns | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| AI writing | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Templates | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |

## Channels

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| Transactional email | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |
| SMTP | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |
| SMS | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |
| WhatsApp | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/platform/whatsapp-messaging)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |

## Lead capture

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| Landing pages | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Forms | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Popups | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Surveys | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/platform/whatsapp-messaging)) | Not confirmed |

## Ecommerce

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| Ecommerce features | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Shopify integration | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |
| WooCommerce integration | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/integrations/)) |
| Stripe integration | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |

## Optimisation

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| A/B testing | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |

## Deliverability

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| Deliverability tools | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/channels-apps)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Dedicated IP | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Custom sending domain | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |

## Teams and agencies

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| Multi-user support | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Agency support | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/partner/integrations)) | Not confirmed |
| White labelling | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |

## Technical

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| API | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/partners/app)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |
| Webhooks | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/partners/app)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Zapier | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/apps)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |

## Compliance

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| GDPR compliance | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/features/push/)) |
| EU data hosting | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/features/push/)) |

## Pricing

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| Price for 1,000 contacts | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| Price for 5,000 contacts | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| Price for 10,000 contacts | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| Price for 25,000 contacts | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| Price for 50,000 contacts | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/pricing)) | Not confirmed |
| Free plan | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |
| Free trial | Yes (verified 4 September 2026; [source](https://www.activecampaign.com/)) | Yes (verified 4 September 2026; [source](https://www.brevo.com/pricing/)) |

## Commercial

| Feature | ActiveCampaign | Brevo |
| --- | --- | --- |
| Affiliate programme | Not confirmed | Yes (verified 4 September 2026; [source](https://www.brevo.com/)) |

## Evidence

- **ActiveCampaign — Contact limits:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Email sends 15x contact limit”
- **ActiveCampaign — Monthly email limits:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Email sends 15x contact limit”
- **ActiveCampaign — Subscriber-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts”
- **ActiveCampaign — Send-based pricing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Email sends 15x contact limit”
- **ActiveCampaign — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/. Evidence: “Marketing Automation Automate and optimize customer journeys”
- **Brevo — Email automation:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.”
- **ActiveCampaign — Visual automation builder:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Automations map”
- **ActiveCampaign — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Segmentation Premium Advanced Standard Limited”
- **Brevo — Segmentation:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.”
- **ActiveCampaign — Tags:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Tags”
- **Brevo — Tags:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/features/push/. Evidence: “Filter by events, tags, and contact properties, or opt for pre-configured segments such as new users for precise and relevant messaging.”
- **ActiveCampaign — Lead scoring:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Lead scoring Included in Pipelines add-on”
- **Brevo — Lead scoring:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.”
- **ActiveCampaign — Personalisation:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Personalization fields”
- **Brevo — Personalisation:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Optimize every campaign with personalized product recommendations, ideal send times, and clear insights into what drives results.”
- **ActiveCampaign — Transactional email:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “Transactional Email”
- **Brevo — Transactional email:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Transactional messaging Send real-time email, SMS, & WhatsApp messages triggered via SMTP relay and API.”
- **Brevo — SMTP:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Transactional messaging Send real-time email, SMS, & WhatsApp messages triggered via SMTP relay and API.”
- **ActiveCampaign — SMS:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “SMS Marketing”
- **Brevo — SMS:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Channels Channels Email SMS WhatsApp Web & mobile push Live chat Chatbot Wallet Phone”
- **ActiveCampaign — WhatsApp:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/platform/whatsapp-messaging. Evidence: “WhatsApp Messaging”
- **Brevo — WhatsApp:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Channels Channels Email SMS WhatsApp Web & mobile push Live chat Chatbot Wallet Phone”
- **ActiveCampaign — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Landing pages”
- **Brevo — Landing pages:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Landing pages Create standalone campaign pages without a developer. 1 page included”
- **ActiveCampaign — Forms:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Forms Standard & inline only”
- **Brevo — Forms:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.”
- **ActiveCampaign — Popups:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Site messages”
- **Brevo — Popups:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Additional marketing channels WhatsApp, Popups, Mobile & Web Push”
- **ActiveCampaign — Surveys:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/platform/whatsapp-messaging. Evidence: “Question Steps”
- **ActiveCampaign — CRM:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “CRM”
- **ActiveCampaign — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Abandoned cart”
- **Brevo — Ecommerce features:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons.”
- **ActiveCampaign — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Shopify, Square, & WooCommerce”
- **Brevo — Shopify integration:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Integrations Connect Brevo with 150+ digital tools like Shopify, WordPress, Stripe, Zapier and more.”
- **ActiveCampaign — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Shopify, Square, & WooCommerce”
- **Brevo — WooCommerce integration:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/integrations/. Evidence: “BREVO WooCommerce CMS + Ecommerce + Email Marketing Scale your online store with marketing automation that drives sales and builds lasting customer.”
- **ActiveCampaign — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “PayPal & Stripe”
- **Brevo — Stripe integration:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Integrations Connect Brevo with 150+ digital tools like Shopify, WordPress, Stripe, Zapier and more.”
- **ActiveCampaign — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “A/B testing”
- **Brevo — A/B testing:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “A/B testing Test subject lines or content variants to improve opens and clicks.”
- **ActiveCampaign — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/channels-apps. Evidence: “94% email deliverability, 13% above industry average.”
- **Brevo — Deliverability tools:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Deliverability Specialist support Work with a specialist to improve email deliverability and inbox placement. 3 hours per year included.”
- **Brevo — Dedicated IP:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Dedicated IP Maintain full control of your sending reputation with a dedicated IP.”
- **ActiveCampaign — Custom sending domain:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Custom mailserver domain”
- **ActiveCampaign — RSS campaigns:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Scheduled, RSS-triggered, & date-based campaigns”
- **ActiveCampaign — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/. Evidence: “Active Intelligence New Autonomous AI features for better and faster work”
- **Brevo — AI writing:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “AI content generator Draft subject lines and email copy, adjust tone, and more.”
- **ActiveCampaign — Templates:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “250+ pre-built templates”
- **Brevo — Templates:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Email templates Jumpstart campaigns with responsive templates tailored to your industry and use case.”
- **ActiveCampaign — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Users 5 3 1 1”
- **Brevo — Multi-user support:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Multi-user access 10 seats included”
- **ActiveCampaign — Agency support:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/partner/integrations. Evidence: “Agencies & Consultants”
- **ActiveCampaign — White labelling:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Custom branded forms”
- **ActiveCampaign — API:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/partners/app. Evidence: “Version 3 of the ActiveCampaign API is structured around REST, HTTP, and JSON.”
- **Brevo — API:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Build, extend, and integrate with Brevo’s developer guides, open API, SDKs, and code recipes.”
- **ActiveCampaign — Webhooks:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/partners/app. Evidence: “Get notified at the URL of your choice when your contacts do something you care about—like opening a campaign or clicking a link.”
- **Brevo — Webhooks:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “All Brevo plans give you access to transactional email features, including RESTful APIs, SMTP, outbound webhooks, unlimited log retention, and more.”
- **ActiveCampaign — Zapier:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/apps. Evidence: “Most integrations connect in just a few clicks through our native connections or Zapier.”
- **Brevo — Zapier:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “Integrations Connect Brevo with 150+ digital tools like Shopify, WordPress, Stripe, Zapier and more.”
- **Brevo — GDPR compliance:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/features/push/. Evidence: “Data protection (GDPR) Rest assured, your data is secure with us.”
- **Brevo — EU data hosting:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/features/push/. Evidence: “Our datacenter operates on Google Cloud Computing, ensuring European data is hosted within Europe.”
- **ActiveCampaign — Price for 1,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 500 - 1,000”
- **ActiveCampaign — Price for 5,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 2,500 - 5,000”
- **ActiveCampaign — Price for 10,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 5,000 - 10,000”
- **ActiveCampaign — Price for 25,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 10,000 - 25,000”
- **ActiveCampaign — Price for 50,000 contacts:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/pricing. Evidence: “Number of Contacts* Select Number of Contacts 25,000 - 50,000”
- **Brevo — Free plan:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Free forever, no credit card needed Best for individuals and solopreneurs building an online presence.”
- **ActiveCampaign — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.activecampaign.com/. Evidence: “Free 14-day trial with email sign-up”
- **Brevo — Free trial:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/pricing/. Evidence: “Can I try Brevo before purchasing a plan? Absolutely! When you create an account, you will automatically have a Free plan to upload your contacts. Once we approve your account for sending, you can start sending up to 300 emails per day.”
- **Brevo — Affiliate programme:** Yes. Last verified 4 September 2026. Source: https://www.brevo.com/. Evidence: “PARTNERS All partner programs Affiliates Agency partners Startups & VCs Integration partners Find an expert”