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Recommended software

Best free email marketing software

Brevo, GetResponse, Kit, MailerLite, and Omnisend jointly meet the verified criteria for the top score of 18/18. They form a joint-leading shortlist; the evidence does not identify a single winner.

Ranked products

  1. Brevo

    Brevo is in the joint-leading shortlist because:

    • Brevo matches the primary requirement for best free email marketing software.
    • Brevo supports email automation.
    • Brevo supports segmentation.
    • Brevo supports deliverability tools.

    Score: 18/18 · verified criteria: 4/4

  2. GetResponse

    GetResponse is in the joint-leading shortlist because:

    • GetResponse matches the primary requirement for best free email marketing software.
    • GetResponse supports email automation.
    • GetResponse supports segmentation.
    • GetResponse supports deliverability tools.

    Score: 18/18 · verified criteria: 4/4

  3. Kit

    Kit is in the joint-leading shortlist because:

    • Kit matches the primary requirement for best free email marketing software.
    • Kit supports email automation.
    • Kit supports segmentation.
    • Kit supports deliverability tools.

    Score: 18/18 · verified criteria: 4/4

  4. MailerLite

    MailerLite is in the joint-leading shortlist because:

    • MailerLite matches the primary requirement for best free email marketing software.
    • MailerLite supports email automation.
    • MailerLite supports segmentation.
    • MailerLite supports deliverability tools.

    Score: 18/18 · verified criteria: 4/4

  5. Omnisend

    Omnisend is in the joint-leading shortlist because:

    • Omnisend matches the primary requirement for best free email marketing software.
    • Omnisend supports email automation.
    • Omnisend supports segmentation.
    • Omnisend supports deliverability tools.

    Score: 18/18 · verified criteria: 4/4

  6. AWeber

    AWeber shares 6th place because:

    • AWeber matches the primary requirement for best free email marketing software.
    • AWeber supports email automation.
    • AWeber supports segmentation.

    Score: 15/18 · verified criteria: 3/4

  7. HubSpot

    HubSpot shares 6th place because:

    • HubSpot matches the primary requirement for best free email marketing software.
    • HubSpot supports email automation.
    • HubSpot supports segmentation.

    Score: 15/18 · verified criteria: 3/4

Criteria comparison

Products are ranked only from verified, sourced facts. Missing evidence remains unknown and does not count as a negative claim.

Verified criteria used for this ranking
CriterionWeightBrevoGetResponseKitMailerLiteOmnisendAWeberHubSpot
Free plan9Yes (+9 points)Source · verified 4 September 2026Yes (+9 points)Source · verified 4 September 2026Yes (+9 points)Source · verified 4 September 2026Yes (+9 points)Source · verified 4 September 2026Yes (+9 points)Source · verified 4 September 2026Yes (+9 points)Source · verified 4 September 2026Yes (+9 points)Source · verified 4 September 2026
Email automation3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026
Segmentation3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026
Deliverability tools3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Not confirmedNot confirmed

Method and alternate format

Only products meeting the evidence threshold and coverage-gap rule are ranked. Missing facts earn no points and are not treated as negative claims.

Read the methodology · Read the Markdown version