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Recommended software

Best free email marketing software

Brevo ranks first because it matches the primary requirement for best free email marketing software, has verified support for emailAutomation, has verified support for segmentation, and has verified support for deliverabilityTools. It is followed by GetResponse and Kit.

Ranked products

  1. Brevo

    Brevo ranks 1st because:

    • Brevo matches the primary requirement for best free email marketing software.
    • Brevo has verified support for emailAutomation.
    • Brevo has verified support for segmentation.
    • Brevo has verified support for deliverabilityTools.

    Score: 15/15 · verified criteria: 4/4

  2. GetResponse

    GetResponse ranks 2nd because:

    • GetResponse matches the primary requirement for best free email marketing software.
    • GetResponse has verified support for emailAutomation.
    • GetResponse has verified support for segmentation.
    • GetResponse has verified support for deliverabilityTools.

    Score: 15/15 · verified criteria: 4/4

  3. Kit

    Kit ranks 3rd because:

    • Kit matches the primary requirement for best free email marketing software.
    • Kit has verified support for emailAutomation.
    • Kit has verified support for segmentation.
    • Kit has verified support for deliverabilityTools.

    Score: 15/15 · verified criteria: 4/4

  4. MailerLite

    MailerLite ranks 4th because:

    • MailerLite matches the primary requirement for best free email marketing software.
    • MailerLite has verified support for emailAutomation.
    • MailerLite has verified support for segmentation.
    • MailerLite has verified support for deliverabilityTools.

    Score: 15/15 · verified criteria: 4/4

  5. Omnisend

    Omnisend ranks 5th because:

    • Omnisend matches the primary requirement for best free email marketing software.
    • Omnisend has verified support for emailAutomation.
    • Omnisend has verified support for segmentation.
    • Omnisend has verified support for deliverabilityTools.

    Score: 15/15 · verified criteria: 4/4

  6. AWeber

    AWeber ranks 6th because:

    • AWeber matches the primary requirement for best free email marketing software.
    • AWeber has verified support for emailAutomation.
    • AWeber has verified support for segmentation.

    Score: 12/15 · verified criteria: 3/4

  7. HubSpot

    HubSpot ranks 7th because:

    • HubSpot matches the primary requirement for best free email marketing software.
    • HubSpot has verified support for emailAutomation.
    • HubSpot has verified support for segmentation.

    Score: 12/15 · verified criteria: 3/4

Criteria comparison

Products are ranked only from verified, sourced facts. Missing evidence remains unknown and does not count as a negative claim.

Verified criteria used for this ranking
CriterionWeightBrevoGetResponseKitMailerLiteOmnisendAWeberHubSpot
Free plan6Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026Yes (+6 points)Source · verified 4 September 2026
Email automation3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026
Segmentation3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026
Deliverability tools3Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Yes (+3 points)Source · verified 4 September 2026Not confirmedNot confirmed

Method and alternate format

Only products meeting the evidence threshold and coverage-gap rule are ranked. Missing facts earn no points and are not treated as negative claims.

Read the methodology · Read the Markdown version