# Best free email marketing software

Brevo ranks first because it matches the primary requirement for best free email marketing software, has verified support for emailAutomation, has verified support for segmentation, and has verified support for deliverabilityTools. It is followed by GetResponse and Kit.

Products are ranked only from verified, sourced facts. Missing evidence remains unknown and does not count as a negative claim.

## Ranked products

### 1. Brevo

Brevo ranks 1st because:

- Brevo matches the primary requirement for best free email marketing software.
- Brevo has verified support for emailAutomation.
- Brevo has verified support for segmentation.
- Brevo has verified support for deliverabilityTools.

Score: 15/15. Verified criteria: 4/4.

### 2. GetResponse

GetResponse ranks 2nd because:

- GetResponse matches the primary requirement for best free email marketing software.
- GetResponse has verified support for emailAutomation.
- GetResponse has verified support for segmentation.
- GetResponse has verified support for deliverabilityTools.

Score: 15/15. Verified criteria: 4/4.

### 3. Kit

Kit ranks 3rd because:

- Kit matches the primary requirement for best free email marketing software.
- Kit has verified support for emailAutomation.
- Kit has verified support for segmentation.
- Kit has verified support for deliverabilityTools.

Score: 15/15. Verified criteria: 4/4.

### 4. MailerLite

MailerLite ranks 4th because:

- MailerLite matches the primary requirement for best free email marketing software.
- MailerLite has verified support for emailAutomation.
- MailerLite has verified support for segmentation.
- MailerLite has verified support for deliverabilityTools.

Score: 15/15. Verified criteria: 4/4.

### 5. Omnisend

Omnisend ranks 5th because:

- Omnisend matches the primary requirement for best free email marketing software.
- Omnisend has verified support for emailAutomation.
- Omnisend has verified support for segmentation.
- Omnisend has verified support for deliverabilityTools.

Score: 15/15. Verified criteria: 4/4.

### 6. AWeber

AWeber ranks 6th because:

- AWeber matches the primary requirement for best free email marketing software.
- AWeber has verified support for emailAutomation.
- AWeber has verified support for segmentation.

Score: 12/15. Verified criteria: 3/4.

### 7. HubSpot

HubSpot ranks 7th because:

- HubSpot matches the primary requirement for best free email marketing software.
- HubSpot has verified support for emailAutomation.
- HubSpot has verified support for segmentation.

Score: 12/15. Verified criteria: 3/4.

## Criteria comparison

| Criterion | Weight | Brevo | GetResponse | Kit | MailerLite | Omnisend | AWeber | HubSpot |
| --- | ---: | --- | --- | --- | --- | --- | --- | --- |
| Free plan | 6 | Yes (+6) | Yes (+6) | Yes (+6) | Yes (+6) | Yes (+6) | Yes (+6) | Yes (+6) |
| Email automation | 3 | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) |
| Segmentation | 3 | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) |
| Deliverability tools | 3 | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Yes (+3) | Not confirmed | Not confirmed |