{
  "schemaVersion": 1,
  "id": "visual-composer-vs-themify-builder",
  "products": [
    "visual-composer",
    "themify-builder"
  ],
  "conclusion": "Visual Composer and Themify Builder are closely matched for core workflows. Both support visual frontend editing, theme builder, header builder, footer builder, and woocommerce builder. Visual Composer has confirmed free version, annual price of 49, custom fields support, and acf support.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Visual Composer has confirmed free version; free version is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.annualPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Visual Composer has confirmed annual price of 49; annual price is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.customFieldsSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Visual Composer has confirmed custom fields support; custom fields support is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.acfSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Visual Composer has confirmed acf support; acf support is not yet confirmed for Themify Builder."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 67,
    "b": 57,
    "gap": 10
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Drag and drop editor Build your site with the help of simple and easy-to-learn drag and drop editor. Instantly see the results with a truly what-you-see-is-what-you-get frontend editor.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Frontend Mode The frontend visual mode lets you preview and edit the layout live. It is a true experience of what you see is what you get.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Online store owners Build a beautiful online store with a visual editor that comes with WooCommerce and other business integrations, customizable product catalogs, and lead capture forms.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "WooCommerce Display WooCommerce products and categories anywhere on your page. Perfect for showcasing on-sale, featured, or top-rated products with filters.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Toolset Replace the static content of elements with Dynamic Content from custom Toolset fields.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Post Display posts from any post type and category. Fully customizable for post title, content, meta, and featured image. Easily search and filter posts using the AJAX post filter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Advanced Custom Fields A plugin to manage your WordPress edit screens and custom field data.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Advanced Custom Fields A plugin to manage your WordPress edit screens and custom field data.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Contact Form Plugins Captain Form A well-known plugin to build responsive forms or surveys with broad functionality and 30+ popular form templates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Contact A powerful contact module that allows you to add custom fields, captcha, newsletter opt-in, contact messages as posts, custom email templates, GDPR compliance, auto responders, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Popup builder Popup builder that will get people to take action. With Visual Composer Popup Builder, you can create your very own unique popups and skyrocket your conversion rates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Optin Form Boost newsletter subscriptions with the Optin Form module, allowing easy signups.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Post Display posts from any post type and category. Fully customizable for post title, content, meta, and featured image. Easily search and filter posts using the AJAX post filter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Global Style Ensure consistent module styling across your site with Global Style. Set the styling once, save it as Global Style, and apply it to all modules of the same type. Edits to the styling will automatically apply across all instances.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Responsive design Design responsive websites with Visual Composer Website Builder. Build mobile-friendly and pixel-perfect WordPress sites in no time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Responsive Styling Take complete control of your layout on desktop, tablet, and mobile with responsive styling, allowing you to easily customize your website’s look and feel across all devices.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Developers & Agencies The only tool you need to speed up your WordPress project delivery. Visual Composer gives absolute freedom when working with custom CSS or JavaScript, developing custom elements, controlling access, and building complete layouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Custom CSS Easily add custom styles on a per-page basis using the Custom CSS feature in Themify Builder.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Developers & Agencies The only tool you need to speed up your WordPress project delivery. Visual Composer gives absolute freedom when working with custom CSS or JavaScript, developing custom elements, controlling access, and building complete layouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Professional templates Don't have the time or skills to design your website? We've got you covered with hundreds of pre-made templates. Choose from 300+ professional templates created for various industries and get your site up and running in no time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Predesigned Builder Layouts Save time with our extensive library of predesigned layouts. With hundreds of designs for different business sectors, just import, customize the text and images, and publish.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Captivating Animation Bring your design to life with entrance animations, scroll effects, and sticky features. Create smooth, eye-catching animations to engage visitors and enhance your content.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Theme authors A powerful clean-code website builder coupled with knowledge-packed API – integrate the plugin in your WordPress theme to sell faster and earn more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Visual Composer Insights. Analysis tool to skyrocket SEO ranking and performance.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Fast & Lightweight Themify Builder is fast and lightweight. Layouts built with it can achieve an ‘A’ score on Google PageSpeed Insights and GTmetrix, improving SEO and user experience.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Revisions Save layout revisions for backup and restore purposes.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.rolePermissions",
      "label": "Role permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Content Restriction Restrict module or row content based on WordPress user roles.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.lifetimeLicence",
      "label": "Lifetime licence",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8623a56160e677f2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8623a56160e677f2",
            "excerpt": "Lifetime Lifetime For 1 website $149 Buy Now Two years support Lifetime updates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.numberOfSites",
      "label": "Number of sites",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "visual-composer": {
        "value": 1000,
        "status": "verified",
        "sourceIds": [
          "ingest-8623a56160e677f2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8623a56160e677f2",
            "excerpt": "Agency For 1000 websites $349 /year",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free version",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8623a56160e677f2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8623a56160e677f2",
            "excerpt": "Or get started with Visual Composer for Free . No credit card is required, and it is free forever.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.annualPrice",
      "label": "Annual price",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "visual-composer": {
        "value": 49,
        "status": "verified",
        "sourceIds": [
          "ingest-8623a56160e677f2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8623a56160e677f2",
            "excerpt": "Single For 1 website $49 /year",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    }
  ],
  "sources": {
    "visual-composer": [
      {
        "id": "ingest-8623a56160e677f2",
        "url": "https://visualcomposer.com/pricing/",
        "title": "Visual Composer Pricing - Pro Website Builder for WordPress",
        "publisher": "Visual Composer",
        "kind": "vendor",
        "accessedAt": "2026-09-05"
      },
      {
        "id": "ingest-ee714c8ad0be9ce2",
        "url": "https://visualcomposer.com/terms-of-use/",
        "title": "Terms of Use",
        "publisher": "Visual Composer",
        "kind": "vendor",
        "accessedAt": "2026-09-05"
      },
      {
        "id": "ingest-74e7faaffdf3577f",
        "url": "https://visualcomposer.com/",
        "title": "Visual Composer: Free WordPress Website Builder | Create a Website",
        "publisher": "Visual Composer",
        "kind": "vendor",
        "accessedAt": "2026-09-05"
      },
      {
        "id": "ingest-e9754a5c8fcc923b",
        "url": "https://visualcomposer.com/features/integrations/",
        "title": "Integrations - Visual Composer Website Builder",
        "publisher": "Visual Composer",
        "kind": "vendor",
        "accessedAt": "2026-09-05"
      },
      {
        "id": "ingest-759296a869034c39",
        "url": "https://visualcomposer.com/features/",
        "title": "All the Features You Need to Create a Website - Visual Composer",
        "publisher": "Visual Composer",
        "kind": "vendor",
        "accessedAt": "2026-09-05"
      }
    ],
    "themify-builder": [
      {
        "id": "ingest-30d57a395a9d1d43",
        "url": "https://themify.me/pricing",
        "title": "Sign Up for Themify – Build Unlimited WordPress Sites",
        "publisher": "Themify Builder",
        "kind": "vendor",
        "accessedAt": "2026-09-05"
      },
      {
        "id": "ingest-2de147d60be65122",
        "url": "https://themify.me/builder",
        "title": "Themify Builder - Fast & Lightweight Builder For WordPress",
        "publisher": "Themify Builder",
        "kind": "vendor",
        "accessedAt": "2026-09-05"
      }
    ]
  }
}