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  "schemaVersion": 1,
  "id": "thrive-architect-vs-visual-composer",
  "products": [
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    "visual-composer"
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      "text": "Visual Composer supports free version; Thrive Architect is verified as not supporting it."
    },
    {
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      "kind": "evidence-gap",
      "text": "Visual Composer has confirmed annual price of 49; annual price is not yet confirmed for Thrive Architect."
    },
    {
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      "importance": 7,
      "kind": "evidence-gap",
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    },
    {
      "path": "vertical.globalStyles",
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      "kind": "evidence-gap",
      "text": "Thrive Architect has confirmed global styles; global styles is not yet confirmed for Visual Composer."
    }
  ],
  "sharedStrengths": [
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      "label": "Visual frontend editing",
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    },
    {
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    },
    {
      "path": "vertical.headerBuilder",
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    },
    {
      "path": "vertical.footerBuilder",
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    },
    {
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    }
  ],
  "coverage": {
    "a": 60,
    "b": 67,
    "gap": 7
  },
  "facts": [
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      "path": "vertical.visualFrontendEditing",
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        ],
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      }
    },
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          }
        ],
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      }
    },
    {
      "path": "vertical.headerBuilder",
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            "sourceId": "ingest-67ab2c764faa3b84",
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        ],
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      },
      "visual-composer": {
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          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
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        ],
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      },
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          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
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      "includeInCoverage": true,
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        "value": true,
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        ],
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            "excerpt": "Online store owners Build a beautiful online store with a visual editor that comes with WooCommerce and other business integrations, customizable product catalogs, and lead capture forms.",
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        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
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        "value": true,
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        "evidence": [
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            "sourceId": "ingest-09d000bbe7ccfa67",
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        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Toolset Replace the static content of elements with Dynamic Content from custom Toolset fields.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
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      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
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      },
      "visual-composer": {
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        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Advanced Custom Fields A plugin to manage your WordPress edit screens and custom field data.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
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      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
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            "sourceId": "ingest-67ab2c764faa3b84",
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        ],
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      },
      "visual-composer": {
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            "sourceId": "ingest-e9754a5c8fcc923b",
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            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
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            "excerpt": "Lead Generation Tools",
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        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Contact Form Plugins Captain Form A well-known plugin to build responsive forms or surveys with broad functionality and 30+ popular form templates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        "evidence": [
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            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "pop-ups, sticky ribbons, 2-step opt-ins, slide-ins and more",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
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            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Popup builder Popup builder that will get people to take action. With Visual Composer Popup Builder, you can create your very own unique popups and skyrocket your conversion rates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Global Typography Settings Global Color Settings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
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      },
      "visual-composer": {
        "value": null,
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
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      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Responsive",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Responsive design Design responsive websites with Visual Composer Website Builder. Build mobile-friendly and pixel-perfect WordPress sites in no time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Developers & Agencies The only tool you need to speed up your WordPress project delivery. Visual Composer gives absolute freedom when working with custom CSS or JavaScript, developing custom elements, controlling access, and building complete layouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
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      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
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      "visual-composer": {
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            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Developers & Agencies The only tool you need to speed up your WordPress project delivery. Visual Composer gives absolute freedom when working with custom CSS or JavaScript, developing custom elements, controlling access, and building complete layouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "300+ Professionally Designed Templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Professional templates Don't have the time or skills to design your website? We've got you covered with hundreds of pre-made templates. Choose from 300+ professional templates created for various industries and get your site up and running in no time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Animations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
          {
            "sourceId": "ingest-f212711839040c19",
            "excerpt": "Web Content Accessibility Guidelines Compliance Disclaimer (“WCAG Disclaimer”)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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      },
      "visual-composer": {
        "value": true,
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        "sourceIds": [
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        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Theme authors A powerful clean-code website builder coupled with knowledge-packed API – integrate the plugin in your WordPress theme to sell faster and earn more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Lightning Page Speeds",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Visual Composer Insights. Analysis tool to skyrocket SEO ranking and performance.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.rolePermissions",
      "label": "Role permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.lifetimeLicence",
      "label": "Lifetime licence",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
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      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
          {
            "sourceId": "ingest-8623a56160e677f2",
            "excerpt": "Lifetime Lifetime For 1 website $149 Buy Now Two years support Lifetime updates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
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