{
  "schemaVersion": 1,
  "id": "thrive-architect-vs-themify-builder",
  "products": [
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    "themify-builder"
  ],
  "conclusion": "Thrive Architect and Themify Builder are closely matched for core workflows. Both support visual frontend editing, theme builder, header builder, footer builder, and woocommerce builder. Thrive Architect has confirmed acf support and accessibility features. Themify Builder has confirmed loop builder and custom css.",
  "decisionPoints": [
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      "importance": 7,
      "kind": "evidence-gap",
      "text": "Thrive Architect has confirmed acf support; acf support is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.loopBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Themify Builder has confirmed loop builder; loop builder is not yet confirmed for Thrive Architect."
    },
    {
      "path": "vertical.customCss",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Themify Builder has confirmed custom css; custom css is not yet confirmed for Thrive Architect."
    },
    {
      "path": "vertical.accessibilityFeatures",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Thrive Architect has confirmed accessibility features; accessibility features is not yet confirmed for Themify Builder."
    }
  ],
  "sharedStrengths": [
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      "label": "Visual frontend editing",
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    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
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    },
    {
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      "label": "Header builder",
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    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
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    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 60,
    "b": 57,
    "gap": 3
  },
  "facts": [
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      "includeInCoverage": true,
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            "sourceId": "ingest-09d000bbe7ccfa67",
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          }
        ],
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            "excerpt": "Frontend Mode The frontend visual mode lets you preview and edit the layout live. It is a true experience of what you see is what you get.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
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        ],
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          }
        ],
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      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
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      "thrive-architect": {
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            "sourceId": "ingest-67ab2c764faa3b84",
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        ],
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      "themify-builder": {
        "value": true,
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            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
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      "thrive-architect": {
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            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
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      "includeInCoverage": true,
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        "evidence": [
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        ],
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      "themify-builder": {
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        "evidence": [
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            "excerpt": "WooCommerce Display WooCommerce products and categories anywhere on your page. Perfect for showcasing on-sale, featured, or top-rated products with filters.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
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      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        "evidence": [
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            "sourceId": "ingest-09d000bbe7ccfa67",
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        ],
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      },
      "themify-builder": {
        "value": true,
        "status": "verified",
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        "evidence": [
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            "excerpt": "Post Display posts from any post type and category. Fully customizable for post title, content, meta, and featured image. Easily search and filter posts using the AJAX post filter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
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      },
      "themify-builder": {
        "value": null,
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        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
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        "evidence": [
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            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Custom Fields Support",
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          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
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      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
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        "evidence": [
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            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Lead Generation Tools",
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        ],
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      },
      "themify-builder": {
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        "evidence": [
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            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Contact A powerful contact module that allows you to add custom fields, captcha, newsletter opt-in, contact messages as posts, custom email templates, GDPR compliance, auto responders, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        "evidence": [
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            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "pop-ups, sticky ribbons, 2-step opt-ins, slide-ins and more",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
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        "evidence": [
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            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Optin Form Boost newsletter subscriptions with the Optin Form module, allowing easy signups.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
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      },
      "themify-builder": {
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        "evidence": [
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            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Post Display posts from any post type and category. Fully customizable for post title, content, meta, and featured image. Easily search and filter posts using the AJAX post filter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Global Typography Settings Global Color Settings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
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        "evidence": [
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            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Global Style Ensure consistent module styling across your site with Global Style. Set the styling once, save it as Global Style, and apply it to all modules of the same type. Edits to the styling will automatically apply across all instances.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
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      },
      "themify-builder": {
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      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
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      },
      "themify-builder": {
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      }
    },
    {
      "path": "vertical.responsiveControls",
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      "group": "Features",
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        ],
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            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Responsive",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
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        ],
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          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Responsive Styling Take complete control of your layout on desktop, tablet, and mobile with responsive styling, allowing you to easily customize your website’s look and feel across all devices.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
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      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
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      },
      "themify-builder": {
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          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Custom CSS Easily add custom styles on a per-page basis using the Custom CSS feature in Themify Builder.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
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      "group": "Features",
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        "value": null,
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      },
      "themify-builder": {
        "value": null,
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      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "300+ Professionally Designed Templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
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            "excerpt": "Predesigned Builder Layouts Save time with our extensive library of predesigned layouts. With hundreds of designs for different business sectors, just import, customize the text and images, and publish.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
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      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Animations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Captivating Animation Bring your design to life with entrance animations, scroll effects, and sticky features. Create smooth, eye-catching animations to engage visitors and enhance your content.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
          {
            "sourceId": "ingest-f212711839040c19",
            "excerpt": "Web Content Accessibility Guidelines Compliance Disclaimer (“WCAG Disclaimer”)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
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        "sourceIds": [],
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      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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      },
      "themify-builder": {
        "value": null,
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      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
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            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Lightning Page Speeds",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
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        "evidence": [
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            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Fast & Lightweight Themify Builder is fast and lightweight. Layouts built with it can achieve an ‘A’ score on Google PageSpeed Insights and GTmetrix, improving SEO and user experience.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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      },
      "themify-builder": {
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        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Revisions Save layout revisions for backup and restore purposes.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.rolePermissions",
      "label": "Role permissions",
      "group": "Features",
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      "includeInCoverage": true,
      "thrive-architect": {
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      "themify-builder": {
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        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Content Restriction Restrict module or row content based on WordPress user roles.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.lifetimeLicence",
      "label": "Lifetime licence",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
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      },
      "themify-builder": {
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