{
  "schemaVersion": 1,
  "id": "thrive-architect-vs-brizy",
  "products": [
    "thrive-architect",
    "brizy"
  ],
  "conclusion": "Thrive Architect and Brizy are closely matched for core workflows. Both support theme builder, header builder, footer builder, woocommerce builder, and dynamic content. Thrive Architect has confirmed visual frontend editing and accessibility features. Brizy has confirmed custom fields support and revision history.",
  "decisionPoints": [
    {
      "path": "vertical.visualFrontendEditing",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Thrive Architect has confirmed visual frontend editing; visual frontend editing is not yet confirmed for Brizy."
    },
    {
      "path": "vertical.customFieldsSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Brizy has confirmed custom fields support; custom fields support is not yet confirmed for Thrive Architect."
    },
    {
      "path": "vertical.accessibilityFeatures",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Thrive Architect has confirmed accessibility features; accessibility features is not yet confirmed for Brizy."
    },
    {
      "path": "vertical.revisionHistory",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Brizy has confirmed revision history; revision history is not yet confirmed for Thrive Architect."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 60,
    "b": 63,
    "gap": 3
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Seamless Visual (Drag & Drop) Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
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            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
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            "excerpt": "Theme Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
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        "status": "verified",
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        ],
        "evidence": [
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            "sourceId": "ingest-67ab2c764faa3b84",
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            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-354bfad67f4ed4c5",
            "excerpt": "HEADERS, FOOTERS & MUCH MORE Save time by using Global blocks on multiple pages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Header & Footer control",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-354bfad67f4ed4c5",
            "excerpt": "HEADERS, FOOTERS & MUCH MORE Save time by using Global blocks on multiple pages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-c3fda9e776837b07",
            "excerpt": "Woocommerce Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Dynamic Personalization",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e657cafa1c4e597f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e657cafa1c4e597f",
            "excerpt": "Advanced Custom Fields Create dynamic content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-e657cafa1c4e597f",
            "excerpt": "Advanced Custom Fields Create dynamic content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Custom Fields Support",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e657cafa1c4e597f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e657cafa1c4e597f",
            "excerpt": "Advanced Custom Fields Create dynamic content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Lead Generation Tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-e657cafa1c4e597f",
            "excerpt": "Contact Form Builder Multi fields contact forms for lead generation",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "pop-ups, sticky ribbons, 2-step opt-ins, slide-ins and more",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-7d641de687f4f599",
            "excerpt": "just import some of our pre-made Pages , Blocks or Pop-ups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brizy": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Global Typography Settings Global Color Settings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-7d641de687f4f599",
            "excerpt": "Speed up your productivity with Global Styling",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brizy": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brizy": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Responsive",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-354bfad67f4ed4c5",
            "excerpt": "OPTIMISED FOR ANY SCREEN Mobile responsive, done right! In Brizy, you can fully customise the Tablet and Mobile views",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brizy": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brizy": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "300+ Professionally Designed Templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-7d641de687f4f599",
            "excerpt": "180+ design templates included, beautiful & mobile perfect",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Animations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-7d641de687f4f599",
            "excerpt": "ANIMATIONS MODULE Liven up your pages with animations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-f212711839040c19",
            "excerpt": "Web Content Accessibility Guidelines Compliance Disclaimer (“WCAG Disclaimer”)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brizy": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Lightning Page Speeds",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-354bfad67f4ed4c5",
            "excerpt": "Amazing page loading speed We've tested Agens , one of our pre-made designs that comes included with Brizy and these are the performance grades and page load times: Google PageSpeed Pingdom GTmetrix 97 653ms 91 479ms 100 470ms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-354bfad67f4ed4c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-354bfad67f4ed4c5",
            "excerpt": "Editing History Go back to a previous state with our Undo functionality.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.rolePermissions",
      "label": "Role permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brizy": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-e657cafa1c4e597f",
            "excerpt": "Role Manager Allow or restrict levels of access for members",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.lifetimeLicence",
      "label": "Lifetime licence",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "brizy": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.numberOfSites",
      "label": "Number of sites",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "thrive-architect": {
        "value": 5,
        "status": "verified",
        "sourceIds": [
          "ingest-cd75a2186fa83b56"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cd75a2186fa83b56",
            "excerpt": "Install and use on up to 5 websites",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "brizy": {
        "value": 1,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-e657cafa1c4e597f",
            "excerpt": "Personal Build Your Site $19/mo. ... 1 website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
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