{
  "schemaVersion": 1,
  "id": "oxygen-vs-thrive-architect",
  "products": [
    "oxygen",
    "thrive-architect"
  ],
  "conclusion": "Oxygen and Thrive Architect are closely matched for core workflows. Both support visual frontend editing, theme builder, header builder, footer builder, and woocommerce builder. Oxygen has confirmed custom fields support, loop builder, and css grid. Thrive Architect has confirmed form builder.",
  "decisionPoints": [
    {
      "path": "vertical.customFieldsSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Oxygen has confirmed custom fields support; custom fields support is not yet confirmed for Thrive Architect."
    },
    {
      "path": "vertical.formBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Thrive Architect has confirmed form builder; form builder is not yet confirmed for Oxygen."
    },
    {
      "path": "vertical.loopBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Oxygen has confirmed loop builder; loop builder is not yet confirmed for Thrive Architect."
    },
    {
      "path": "vertical.cssGrid",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Oxygen has confirmed css grid; css grid is not yet confirmed for Thrive Architect."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
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    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
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    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
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    }
  ],
  "coverage": {
    "a": 77,
    "b": 60,
    "gap": 17
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
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      "includeInCoverage": true,
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          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Visual builder for pixel-perfect design",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-05"
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      "thrive-architect": {
        "value": true,
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Seamless Visual (Drag & Drop) Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
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      "oxygen": {
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        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Oxygen is a complete site builder - not just a page builder.",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-05"
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      "thrive-architect": {
        "value": true,
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        "evidence": [
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            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Thrive theme builder",
            "supports": "positive"
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        ],
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    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
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      "oxygen": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-cc9fae12c4592888",
            "excerpt": "Build headers, footers, and other elements once, then reuse them across your site with ease.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Header & Footer control",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-cc9fae12c4592888",
            "excerpt": "Build headers, footers, and other elements once, then reuse them across your site with ease.",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Header & Footer control",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-93eb23a613a81da2",
            "excerpt": "Oxygen integrates with the WordPress ecosystem developers have relied on for decades including WooCommerce, Advanced Custom Fields, and thousands of plugins.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "WooCommerce",
            "supports": "positive"
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        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-c6e0749d64e5dada",
            "excerpt": "Connect your designs to WordPress custom fields and content.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Dynamic Personalization",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-c6e0749d64e5dada",
            "excerpt": "Connect any design element to WordPress data—posts, users, custom fields, and taxonomies.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
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          "ingest-93eb23a613a81da2"
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        "evidence": [
          {
            "sourceId": "ingest-93eb23a613a81da2",
            "excerpt": "Oxygen integrates with the WordPress ecosystem developers have relied on for decades including WooCommerce, Advanced Custom Fields, and thousands of plugins.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Custom Fields Support",
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          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
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      "oxygen": {
        "value": null,
        "status": "unknown",
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      },
      "thrive-architect": {
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        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Lead Generation Tools",
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          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-f156e381a9c6cc78",
            "excerpt": "Trigger modals, animations, or content reveals with simple click-based interactions.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "pop-ups, sticky ribbons, 2-step opt-ins, slide-ins and more",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-c6e0749d64e5dada",
            "excerpt": "Use Oxygen’s flexible and powerful loop elements to display exactly the data you want",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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      }
    },
    {
      "path": "vertical.globalStyles",
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      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Define global values for colors, typography, and spacing that integrate seamlessly with your design system",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Global Typography Settings Global Color Settings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Take advantage of a familiar, designer-focused interface with flexible tools like grid, flexbox, and absolute positioning",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
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    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
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      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
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          "ingest-a01a0ed08230f110"
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        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Take advantage of a familiar, designer-focused interface with flexible tools like grid, flexbox, and absolute positioning",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
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      }
    },
    {
      "path": "vertical.responsiveControls",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
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          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Preview and adjust layouts for any device effortlessly, ensuring your site looks pixel-perfect everywhere.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Responsive",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Oxygen gives developers a visual canvas to build directly with HTML and CSS.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
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    },
    {
      "path": "vertical.customJavascript",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-c6e0749d64e5dada",
            "excerpt": "Oxygen lets you integrate custom PHP, JS, and CSS.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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    },
    {
      "path": "vertical.templates",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "use pre-built components like icons and media embeds",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "300+ Professionally Designed Templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
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          "ingest-f156e381a9c6cc78"
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        "evidence": [
          {
            "sourceId": "ingest-f156e381a9c6cc78",
            "excerpt": "Add animations, scroll effects, and hover interactions with ease.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Animations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
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      "includeInCoverage": true,
      "oxygen": {
        "value": null,
        "status": "unknown",
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      },
      "thrive-architect": {
        "value": true,
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        "evidence": [
          {
            "sourceId": "ingest-f212711839040c19",
            "excerpt": "Web Content Accessibility Guidelines Compliance Disclaimer (“WCAG Disclaimer”)",
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          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
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      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-93eb23a613a81da2",
            "excerpt": "No bloat, no unnecessary divs — just full control, with performance done right.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
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    },
    {
      "path": "vertical.performanceOptimisation",
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      "includeInCoverage": true,
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        "value": true,
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          {
            "sourceId": "ingest-93eb23a613a81da2",
            "excerpt": "No bloat, no unnecessary divs — just full control, with performance done right.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Lightning Page Speeds",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
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        "verifiedAt": null
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    },
    {
      "path": "vertical.rolePermissions",
      "label": "Role permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": null,
        "status": "unknown",
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        "verifiedAt": null
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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      }
    },
    {
      "path": "vertical.lifetimeLicence",
      "label": "Lifetime licence",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        "evidence": [
          {
            "sourceId": "ingest-09eb76a1345dadb2",
            "excerpt": "Oxygen is a lifetime license.",
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