{
  "schemaVersion": 1,
  "id": "oxygen-vs-themify-builder",
  "products": [
    "oxygen",
    "themify-builder"
  ],
  "conclusion": "Oxygen and Themify Builder are closely matched for core workflows. Both support visual frontend editing, theme builder, header builder, footer builder, and woocommerce builder. Oxygen has confirmed custom fields support, acf support, and css grid. Themify Builder has confirmed form builder.",
  "decisionPoints": [
    {
      "path": "vertical.customFieldsSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Oxygen has confirmed custom fields support; custom fields support is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.acfSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Oxygen has confirmed acf support; acf support is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.formBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Themify Builder has confirmed form builder; form builder is not yet confirmed for Oxygen."
    },
    {
      "path": "vertical.cssGrid",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Oxygen has confirmed css grid; css grid is not yet confirmed for Themify Builder."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 77,
    "b": 57,
    "gap": 20
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a01a0ed08230f110"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Visual builder for pixel-perfect design",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
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          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Frontend Mode The frontend visual mode lets you preview and edit the layout live. It is a true experience of what you see is what you get.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a01a0ed08230f110"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Oxygen is a complete site builder - not just a page builder.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cc9fae12c4592888"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cc9fae12c4592888",
            "excerpt": "Build headers, footers, and other elements once, then reuse them across your site with ease.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cc9fae12c4592888"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cc9fae12c4592888",
            "excerpt": "Build headers, footers, and other elements once, then reuse them across your site with ease.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-93eb23a613a81da2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-93eb23a613a81da2",
            "excerpt": "Oxygen integrates with the WordPress ecosystem developers have relied on for decades including WooCommerce, Advanced Custom Fields, and thousands of plugins.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "WooCommerce Display WooCommerce products and categories anywhere on your page. Perfect for showcasing on-sale, featured, or top-rated products with filters.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c6e0749d64e5dada"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c6e0749d64e5dada",
            "excerpt": "Connect your designs to WordPress custom fields and content.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Post Display posts from any post type and category. Fully customizable for post title, content, meta, and featured image. Easily search and filter posts using the AJAX post filter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c6e0749d64e5dada"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c6e0749d64e5dada",
            "excerpt": "Connect any design element to WordPress data—posts, users, custom fields, and taxonomies.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-93eb23a613a81da2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-93eb23a613a81da2",
            "excerpt": "Oxygen integrates with the WordPress ecosystem developers have relied on for decades including WooCommerce, Advanced Custom Fields, and thousands of plugins.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Contact A powerful contact module that allows you to add custom fields, captcha, newsletter opt-in, contact messages as posts, custom email templates, GDPR compliance, auto responders, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f156e381a9c6cc78"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f156e381a9c6cc78",
            "excerpt": "Trigger modals, animations, or content reveals with simple click-based interactions.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Optin Form Boost newsletter subscriptions with the Optin Form module, allowing easy signups.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c6e0749d64e5dada"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c6e0749d64e5dada",
            "excerpt": "Use Oxygen’s flexible and powerful loop elements to display exactly the data you want",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Post Display posts from any post type and category. Fully customizable for post title, content, meta, and featured image. Easily search and filter posts using the AJAX post filter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a01a0ed08230f110"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Define global values for colors, typography, and spacing that integrate seamlessly with your design system",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Global Style Ensure consistent module styling across your site with Global Style. Set the styling once, save it as Global Style, and apply it to all modules of the same type. Edits to the styling will automatically apply across all instances.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a01a0ed08230f110"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Take advantage of a familiar, designer-focused interface with flexible tools like grid, flexbox, and absolute positioning",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a01a0ed08230f110"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Take advantage of a familiar, designer-focused interface with flexible tools like grid, flexbox, and absolute positioning",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a01a0ed08230f110"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Preview and adjust layouts for any device effortlessly, ensuring your site looks pixel-perfect everywhere.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Responsive Styling Take complete control of your layout on desktop, tablet, and mobile with responsive styling, allowing you to easily customize your website’s look and feel across all devices.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a01a0ed08230f110"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "Oxygen gives developers a visual canvas to build directly with HTML and CSS.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Custom CSS Easily add custom styles on a per-page basis using the Custom CSS feature in Themify Builder.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c6e0749d64e5dada"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c6e0749d64e5dada",
            "excerpt": "Oxygen lets you integrate custom PHP, JS, and CSS.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a01a0ed08230f110"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a01a0ed08230f110",
            "excerpt": "use pre-built components like icons and media embeds",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Predesigned Builder Layouts Save time with our extensive library of predesigned layouts. With hundreds of designs for different business sectors, just import, customize the text and images, and publish.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f156e381a9c6cc78"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f156e381a9c6cc78",
            "excerpt": "Add animations, scroll effects, and hover interactions with ease.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Captivating Animation Bring your design to life with entrance animations, scroll effects, and sticky features. Create smooth, eye-catching animations to engage visitors and enhance your content.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-93eb23a613a81da2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-93eb23a613a81da2",
            "excerpt": "No bloat, no unnecessary divs — just full control, with performance done right.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-93eb23a613a81da2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-93eb23a613a81da2",
            "excerpt": "No bloat, no unnecessary divs — just full control, with performance done right.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Fast & Lightweight Themify Builder is fast and lightweight. Layouts built with it can achieve an ‘A’ score on Google PageSpeed Insights and GTmetrix, improving SEO and user experience.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "oxygen": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
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