{
  "schemaVersion": 1,
  "id": "elementor-vs-visual-composer",
  "products": [
    "elementor",
    "visual-composer"
  ],
  "conclusion": "Elementor and Visual Composer are closely matched for core workflows. Both support free version, visual frontend editing, theme builder, header builder, and footer builder. Elementor has confirmed loop builder, global styles, and css grid. Visual Composer has confirmed annual price of 49.",
  "decisionPoints": [
    {
      "path": "vertical.annualPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Visual Composer has confirmed annual price of 49; annual price is not yet confirmed for Elementor."
    },
    {
      "path": "vertical.loopBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Elementor has confirmed loop builder; loop builder is not yet confirmed for Visual Composer."
    },
    {
      "path": "vertical.globalStyles",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Elementor has confirmed global styles; global styles is not yet confirmed for Visual Composer."
    },
    {
      "path": "vertical.cssGrid",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Elementor has confirmed css grid; css grid is not yet confirmed for Visual Composer."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.freeTier",
      "label": "Free version",
      "importance": 9
    },
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 80,
    "b": 67,
    "gap": 13
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "visual drag-and-drop Editor",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Drag and drop editor Build your site with the help of simple and easy-to-learn drag and drop editor. Instantly see the results with a truly what-you-see-is-what-you-get frontend editor.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8753d52e9f79269f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8753d52e9f79269f",
            "excerpt": "Theme Builder (included)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Control headers, footers, and templates site-wide",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Control headers, footers, and templates site-wide",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "Design and build your WooCommerce store",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Online store owners Build a beautiful online store with a visual editor that comes with WooCommerce and other business integrations, customizable product catalogs, and lead capture forms.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "Scale data-driven sites with Dynamic Content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Toolset Replace the static content of elements with Dynamic Content from custom Toolset fields.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8753d52e9f79269f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8753d52e9f79269f",
            "excerpt": "Use custom fields and post types to display dynamic data anywhere on your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Advanced Custom Fields A plugin to manage your WordPress edit screens and custom field data.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Elementor Integration With ACF",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Advanced Custom Fields A plugin to manage your WordPress edit screens and custom field data.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "high-performance forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Contact Form Plugins Captain Form A well-known plugin to build responsive forms or surveys with broad functionality and 30+ popular form templates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "popups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Popup builder Popup builder that will get people to take action. With Visual Composer Popup Builder, you can create your very own unique popups and skyrocket your conversion rates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Build a loop from an existing template",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "global styles",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Create a Grid container",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Create a Flexbox container",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Responsive design",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Responsive design Design responsive websites with Visual Composer Website Builder. Build mobile-friendly and pixel-perfect WordPress sites in no time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Developers & Agencies The only tool you need to speed up your WordPress project delivery. Visual Composer gives absolute freedom when working with custom CSS or JavaScript, developing custom elements, controlling access, and building complete layouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8753d52e9f79269f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8753d52e9f79269f",
            "excerpt": "Custom code & CSS (included)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Developers & Agencies The only tool you need to speed up your WordPress project delivery. Visual Composer gives absolute freedom when working with custom CSS or JavaScript, developing custom elements, controlling access, and building complete layouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "professionally designed Themes",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Professional templates Don't have the time or skills to design your website? We've got you covered with hundreds of pre-made templates. Choose from 300+ professional templates created for various industries and get your site up and running in no time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Add entrance animations to your page",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "Improve accessibility Scan & fix issues with guided tools and AI",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Theme authors A powerful clean-code website builder coupled with knowledge-packed API – integrate the plugin in your WordPress theme to sell faster and earn more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "Boost performance Accelerate your website’s speed",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Visual Composer Insights. Analysis tool to skyrocket SEO ranking and performance.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Revision history, undo and redo",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
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