{
  "schemaVersion": 1,
  "id": "elementor-vs-themify-builder",
  "products": [
    "elementor",
    "themify-builder"
  ],
  "conclusion": "Elementor and Themify Builder are closely matched for core workflows. Both support visual frontend editing, theme builder, header builder, footer builder, and woocommerce builder. Elementor has confirmed free version, custom fields support, acf support, and css grid.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Elementor has confirmed free version; free version is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.customFieldsSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Elementor has confirmed custom fields support; custom fields support is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.acfSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Elementor has confirmed acf support; acf support is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.cssGrid",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Elementor has confirmed css grid; css grid is not yet confirmed for Themify Builder."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 80,
    "b": 57,
    "gap": 23
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "visual drag-and-drop Editor",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Frontend Mode The frontend visual mode lets you preview and edit the layout live. It is a true experience of what you see is what you get.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8753d52e9f79269f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8753d52e9f79269f",
            "excerpt": "Theme Builder (included)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Control headers, footers, and templates site-wide",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Control headers, footers, and templates site-wide",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "Design and build your WooCommerce store",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "WooCommerce Display WooCommerce products and categories anywhere on your page. Perfect for showcasing on-sale, featured, or top-rated products with filters.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "Scale data-driven sites with Dynamic Content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Post Display posts from any post type and category. Fully customizable for post title, content, meta, and featured image. Easily search and filter posts using the AJAX post filter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8753d52e9f79269f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8753d52e9f79269f",
            "excerpt": "Use custom fields and post types to display dynamic data anywhere on your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Elementor Integration With ACF",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "high-performance forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Contact A powerful contact module that allows you to add custom fields, captcha, newsletter opt-in, contact messages as posts, custom email templates, GDPR compliance, auto responders, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "popups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Optin Form Boost newsletter subscriptions with the Optin Form module, allowing easy signups.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Build a loop from an existing template",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Post Display posts from any post type and category. Fully customizable for post title, content, meta, and featured image. Easily search and filter posts using the AJAX post filter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "global styles",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Global Style Ensure consistent module styling across your site with Global Style. Set the styling once, save it as Global Style, and apply it to all modules of the same type. Edits to the styling will automatically apply across all instances.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Create a Grid container",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Create a Flexbox container",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Responsive design",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Responsive Styling Take complete control of your layout on desktop, tablet, and mobile with responsive styling, allowing you to easily customize your website’s look and feel across all devices.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Custom CSS Easily add custom styles on a per-page basis using the Custom CSS feature in Themify Builder.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8753d52e9f79269f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8753d52e9f79269f",
            "excerpt": "Custom code & CSS (included)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "professionally designed Themes",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Predesigned Builder Layouts Save time with our extensive library of predesigned layouts. With hundreds of designs for different business sectors, just import, customize the text and images, and publish.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Add entrance animations to your page",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Captivating Animation Bring your design to life with entrance animations, scroll effects, and sticky features. Create smooth, eye-catching animations to engage visitors and enhance your content.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "Improve accessibility Scan & fix issues with guided tools and AI",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "Boost performance Accelerate your website’s speed",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Fast & Lightweight Themify Builder is fast and lightweight. Layouts built with it can achieve an ‘A’ score on Google PageSpeed Insights and GTmetrix, improving SEO and user experience.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Revision history, undo and redo",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
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