{
  "schemaVersion": 1,
  "id": "elementor-vs-divi",
  "products": [
    "elementor",
    "divi"
  ],
  "conclusion": "Elementor and Divi are closely matched for core workflows. Both support visual frontend editing, theme builder, header builder, footer builder, and woocommerce builder. Elementor has confirmed free version and form builder. Divi has confirmed annual price of 89 and custom css.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Elementor has confirmed free version; free version is not yet confirmed for Divi."
    },
    {
      "path": "vertical.annualPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Divi has confirmed annual price of 89; annual price is not yet confirmed for Elementor."
    },
    {
      "path": "vertical.formBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Elementor has confirmed form builder; form builder is not yet confirmed for Divi."
    },
    {
      "path": "vertical.customCss",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Divi has confirmed custom css; custom css is not yet confirmed for Elementor."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 80,
    "b": 80,
    "gap": 0
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "visual drag-and-drop Editor",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Divi's intuitive visual builder lets you design every part of your site—from headers and footers to individual pages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8753d52e9f79269f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8753d52e9f79269f",
            "excerpt": "Theme Builder (included)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Theme Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Control headers, footers, and templates site-wide",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Control the pages on your website using custom templates with global headers, footers, page layouts, ecommerce templates, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Control headers, footers, and templates site-wide",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Control the pages on your website using custom templates with global headers, footers, page layouts, ecommerce templates, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "Design and build your WooCommerce store",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Ecommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "Scale data-driven sites with Dynamic Content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Fuel your website with real, dynamic content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8753d52e9f79269f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8753d52e9f79269f",
            "excerpt": "Use custom fields and post types to display dynamic data anywhere on your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5571d888d575fb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5571d888d575fb70",
            "excerpt": "Advanced Custom Fields Display custom fields data from ACF using Divi’s dynamic content system.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Elementor Integration With ACF",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5571d888d575fb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5571d888d575fb70",
            "excerpt": "Advanced Custom Fields Display custom fields data from ACF using Divi’s dynamic content system.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "high-performance forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "popups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Manage off-canvas content such as menus, popups, and staged layout variations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Build a loop from an existing template",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Build custom loops for posts, terms, & users",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "global styles",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Global styles and design systems",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Create a Grid container",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Leverage the power of CSS Flexbox and CSS Grid to build any layout you can dream up.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Create a Flexbox container",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Leverage the power of CSS Flexbox and CSS Grid to build any layout you can dream up.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Responsive design",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Fine-tuned control for every screen",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Add custom code and CSS to customize your website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8753d52e9f79269f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8753d52e9f79269f",
            "excerpt": "Custom code & CSS (included)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Add custom code and CSS to customize your website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "professionally designed Themes",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Launch fast with premade templates & advanced AI tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Add entrance animations to your page",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Create powerful interactions without touching a line of code",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "Improve accessibility Scan & fix issues with guided tools and AI",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8b36934df67cc7c5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8b36934df67cc7c5",
            "excerpt": "Boost performance Accelerate your website’s speed",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Divi 5 is fast, lean, and packed with modern features",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "elementor": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-45488a911261ac19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-45488a911261ac19",
            "excerpt": "Revision history, undo and redo",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.rolePermissions",
      "label": "Role permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
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