{
  "schemaVersion": 1,
  "id": "divi-vs-visual-composer",
  "products": [
    "divi",
    "visual-composer"
  ],
  "conclusion": "Divi and Visual Composer are closely matched for core workflows. Both support visual frontend editing, theme builder, header builder, footer builder, and woocommerce builder. Divi has confirmed loop builder. Visual Composer has confirmed free version and form builder. Annual price is 89 for Divi and 49 for Visual Composer.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Visual Composer has confirmed free version; free version is not yet confirmed for Divi."
    },
    {
      "path": "vertical.annualPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Annual price is 89 for Divi and 49 for Visual Composer."
    },
    {
      "path": "vertical.formBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Visual Composer has confirmed form builder; form builder is not yet confirmed for Divi."
    },
    {
      "path": "vertical.loopBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Divi has confirmed loop builder; loop builder is not yet confirmed for Visual Composer."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 80,
    "b": 67,
    "gap": 13
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Divi's intuitive visual builder lets you design every part of your site—from headers and footers to individual pages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Drag and drop editor Build your site with the help of simple and easy-to-learn drag and drop editor. Instantly see the results with a truly what-you-see-is-what-you-get frontend editor.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Theme Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Control the pages on your website using custom templates with global headers, footers, page layouts, ecommerce templates, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Control the pages on your website using custom templates with global headers, footers, page layouts, ecommerce templates, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Ecommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Online store owners Build a beautiful online store with a visual editor that comes with WooCommerce and other business integrations, customizable product catalogs, and lead capture forms.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Fuel your website with real, dynamic content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Toolset Replace the static content of elements with Dynamic Content from custom Toolset fields.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5571d888d575fb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5571d888d575fb70",
            "excerpt": "Advanced Custom Fields Display custom fields data from ACF using Divi’s dynamic content system.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Advanced Custom Fields A plugin to manage your WordPress edit screens and custom field data.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5571d888d575fb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5571d888d575fb70",
            "excerpt": "Advanced Custom Fields Display custom fields data from ACF using Divi’s dynamic content system.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Advanced Custom Fields A plugin to manage your WordPress edit screens and custom field data.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Contact Form Plugins Captain Form A well-known plugin to build responsive forms or surveys with broad functionality and 30+ popular form templates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Manage off-canvas content such as menus, popups, and staged layout variations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Popup builder Popup builder that will get people to take action. With Visual Composer Popup Builder, you can create your very own unique popups and skyrocket your conversion rates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Build custom loops for posts, terms, & users",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Global styles and design systems",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Leverage the power of CSS Flexbox and CSS Grid to build any layout you can dream up.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Leverage the power of CSS Flexbox and CSS Grid to build any layout you can dream up.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Fine-tuned control for every screen",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Responsive design Design responsive websites with Visual Composer Website Builder. Build mobile-friendly and pixel-perfect WordPress sites in no time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Add custom code and CSS to customize your website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Developers & Agencies The only tool you need to speed up your WordPress project delivery. Visual Composer gives absolute freedom when working with custom CSS or JavaScript, developing custom elements, controlling access, and building complete layouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Add custom code and CSS to customize your website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Developers & Agencies The only tool you need to speed up your WordPress project delivery. Visual Composer gives absolute freedom when working with custom CSS or JavaScript, developing custom elements, controlling access, and building complete layouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Launch fast with premade templates & advanced AI tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Professional templates Don't have the time or skills to design your website? We've got you covered with hundreds of pre-made templates. Choose from 300+ professional templates created for various industries and get your site up and running in no time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Create powerful interactions without touching a line of code",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Theme authors A powerful clean-code website builder coupled with knowledge-packed API – integrate the plugin in your WordPress theme to sell faster and earn more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Divi 5 is fast, lean, and packed with modern features",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Visual Composer Insights. Analysis tool to skyrocket SEO ranking and performance.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.rolePermissions",
      "label": "Role permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
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