{
  "schemaVersion": 1,
  "id": "divi-vs-thrive-architect",
  "products": [
    "divi",
    "thrive-architect"
  ],
  "conclusion": "Divi and Thrive Architect are closely matched for core workflows. Both support visual frontend editing, theme builder, header builder, footer builder, and woocommerce builder. Divi has confirmed annual price of 89, custom fields support, and loop builder. Thrive Architect has confirmed form builder.",
  "decisionPoints": [
    {
      "path": "vertical.annualPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Divi has confirmed annual price of 89; annual price is not yet confirmed for Thrive Architect."
    },
    {
      "path": "vertical.customFieldsSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Divi has confirmed custom fields support; custom fields support is not yet confirmed for Thrive Architect."
    },
    {
      "path": "vertical.formBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Thrive Architect has confirmed form builder; form builder is not yet confirmed for Divi."
    },
    {
      "path": "vertical.loopBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Divi has confirmed loop builder; loop builder is not yet confirmed for Thrive Architect."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 80,
    "b": 60,
    "gap": 20
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
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        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Divi's intuitive visual builder lets you design every part of your site—from headers and footers to individual pages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Seamless Visual (Drag & Drop) Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
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      "divi": {
        "value": true,
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        ],
        "evidence": [
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            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Theme Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
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            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Thrive theme builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
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      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
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            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Control the pages on your website using custom templates with global headers, footers, page layouts, ecommerce templates, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Header & Footer control",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Control the pages on your website using custom templates with global headers, footers, page layouts, ecommerce templates, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Header & Footer control",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Ecommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Fuel your website with real, dynamic content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Dynamic Personalization",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-5571d888d575fb70",
            "excerpt": "Advanced Custom Fields Display custom fields data from ACF using Divi’s dynamic content system.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-5571d888d575fb70",
            "excerpt": "Advanced Custom Fields Display custom fields data from ACF using Divi’s dynamic content system.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Custom Fields Support",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      },
      "thrive-architect": {
        "value": true,
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        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Lead Generation Tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Manage off-canvas content such as menus, popups, and staged layout variations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "pop-ups, sticky ribbons, 2-step opt-ins, slide-ins and more",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Build custom loops for posts, terms, & users",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Global styles and design systems",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Global Typography Settings Global Color Settings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Leverage the power of CSS Flexbox and CSS Grid to build any layout you can dream up.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Leverage the power of CSS Flexbox and CSS Grid to build any layout you can dream up.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Fine-tuned control for every screen",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Responsive",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Add custom code and CSS to customize your website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Add custom code and CSS to customize your website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Launch fast with premade templates & advanced AI tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "300+ Professionally Designed Templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Create powerful interactions without touching a line of code",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Animations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-f212711839040c19",
            "excerpt": "Web Content Accessibility Guidelines Compliance Disclaimer (“WCAG Disclaimer”)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Divi 5 is fast, lean, and packed with modern features",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Lightning Page Speeds",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.rolePermissions",
      "label": "Role permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Control element visibility with advanced display rules based on user roles, device types, date/time ranges, cart status, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.lifetimeLicence",
      "label": "Lifetime licence",
      "group": "Pricing",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-966ca0e39d7d7d5d",
            "excerpt": "Divi Lifetime Get lifetime access to the Divi theme and builder on unlimited websites.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
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