{
  "schemaVersion": 1,
  "id": "divi-vs-themify-builder",
  "products": [
    "divi",
    "themify-builder"
  ],
  "conclusion": "Divi and Themify Builder are closely matched for core workflows. Both support visual frontend editing, theme builder, header builder, footer builder, and woocommerce builder. Divi has confirmed annual price of 89, custom fields support, and acf support. Themify Builder has confirmed form builder.",
  "decisionPoints": [
    {
      "path": "vertical.annualPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Divi has confirmed annual price of 89; annual price is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.customFieldsSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Divi has confirmed custom fields support; custom fields support is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.acfSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Divi has confirmed acf support; acf support is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.formBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Themify Builder has confirmed form builder; form builder is not yet confirmed for Divi."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 80,
    "b": 57,
    "gap": 23
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Divi's intuitive visual builder lets you design every part of your site—from headers and footers to individual pages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Frontend Mode The frontend visual mode lets you preview and edit the layout live. It is a true experience of what you see is what you get.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Theme Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Control the pages on your website using custom templates with global headers, footers, page layouts, ecommerce templates, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Control the pages on your website using custom templates with global headers, footers, page layouts, ecommerce templates, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Ecommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "WooCommerce Display WooCommerce products and categories anywhere on your page. Perfect for showcasing on-sale, featured, or top-rated products with filters.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Fuel your website with real, dynamic content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Post Display posts from any post type and category. Fully customizable for post title, content, meta, and featured image. Easily search and filter posts using the AJAX post filter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5571d888d575fb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5571d888d575fb70",
            "excerpt": "Advanced Custom Fields Display custom fields data from ACF using Divi’s dynamic content system.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5571d888d575fb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5571d888d575fb70",
            "excerpt": "Advanced Custom Fields Display custom fields data from ACF using Divi’s dynamic content system.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Contact A powerful contact module that allows you to add custom fields, captcha, newsletter opt-in, contact messages as posts, custom email templates, GDPR compliance, auto responders, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Manage off-canvas content such as menus, popups, and staged layout variations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Optin Form Boost newsletter subscriptions with the Optin Form module, allowing easy signups.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Build custom loops for posts, terms, & users",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Post Display posts from any post type and category. Fully customizable for post title, content, meta, and featured image. Easily search and filter posts using the AJAX post filter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Global styles and design systems",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Global Style Ensure consistent module styling across your site with Global Style. Set the styling once, save it as Global Style, and apply it to all modules of the same type. Edits to the styling will automatically apply across all instances.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Leverage the power of CSS Flexbox and CSS Grid to build any layout you can dream up.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Leverage the power of CSS Flexbox and CSS Grid to build any layout you can dream up.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Fine-tuned control for every screen",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Responsive Styling Take complete control of your layout on desktop, tablet, and mobile with responsive styling, allowing you to easily customize your website’s look and feel across all devices.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Add custom code and CSS to customize your website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Custom CSS Easily add custom styles on a per-page basis using the Custom CSS feature in Themify Builder.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Add custom code and CSS to customize your website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Launch fast with premade templates & advanced AI tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Predesigned Builder Layouts Save time with our extensive library of predesigned layouts. With hundreds of designs for different business sectors, just import, customize the text and images, and publish.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Create powerful interactions without touching a line of code",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Captivating Animation Bring your design to life with entrance animations, scroll effects, and sticky features. Create smooth, eye-catching animations to engage visitors and enhance your content.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Divi 5 is fast, lean, and packed with modern features",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Fast & Lightweight Themify Builder is fast and lightweight. Layouts built with it can achieve an ‘A’ score on Google PageSpeed Insights and GTmetrix, improving SEO and user experience.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Revisions Save layout revisions for backup and restore purposes.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
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