{
  "schemaVersion": 1,
  "id": "divi-vs-bricks",
  "products": [
    "divi",
    "bricks"
  ],
  "conclusion": "Divi and Bricks are closely matched for core workflows. Both support visual frontend editing, header builder, woocommerce builder, dynamic content, and custom fields support. Divi has confirmed theme builder and footer builder. Bricks has confirmed form builder. Annual price is 89 for Divi and 79 for Bricks.",
  "decisionPoints": [
    {
      "path": "vertical.annualPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Annual price is 89 for Divi and 79 for Bricks."
    },
    {
      "path": "vertical.themeBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Divi has confirmed theme builder; theme builder is not yet confirmed for Bricks."
    },
    {
      "path": "vertical.footerBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Divi has confirmed footer builder; footer builder is not yet confirmed for Bricks."
    },
    {
      "path": "vertical.formBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Bricks has confirmed form builder; form builder is not yet confirmed for Divi."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "importance": 7
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 80,
    "b": 87,
    "gap": 7
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Divi's intuitive visual builder lets you design every part of your site—from headers and footers to individual pages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Unrivaled visual full site editing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Theme Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Control the pages on your website using custom templates with global headers, footers, page layouts, ecommerce templates, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Create headers, sections, single posts/pages, archives, menus, WooCommerce products, cart, checkout, and popups.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Control the pages on your website using custom templates with global headers, footers, page layouts, ecommerce templates, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Ecommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "WooCommerce Builder Design your entire WooCommerce store visually",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Fuel your website with real, dynamic content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Dynamic Data Dynamic content and custom fields supercharged",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5571d888d575fb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5571d888d575fb70",
            "excerpt": "Advanced Custom Fields Display custom fields data from ACF using Divi’s dynamic content system.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Dynamic Data Dynamic content and custom fields supercharged",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5571d888d575fb70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5571d888d575fb70",
            "excerpt": "Advanced Custom Fields Display custom fields data from ACF using Divi’s dynamic content system.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Bricks’ dynamic content support is unparalleled and deeply intergrates with the most popular custom field plugins such as Advanced Custom Fields (ACF), Meta Box, JetEngine, Toolset, Pods, and ACPT.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1e1d7a5bfe638cb7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1e1d7a5bfe638cb7",
            "excerpt": "Forms Form Element Tailor actions upon form submissions",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Manage off-canvas content such as menus, popups, and staged layout variations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Popup Builder Engage audiences with targeted popups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Build custom loops for posts, terms, & users",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Query Loop Builder Visualize and query data effortlessly",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Global styles and design systems",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Global Styles Global Colors, fluid Typography, Spacing and more",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Leverage the power of CSS Flexbox and CSS Grid to build any layout you can dream up.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Flexbox and CSS Grid Fluid and responsive layouts with CSS Flexbox and Grid",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Leverage the power of CSS Flexbox and CSS Grid to build any layout you can dream up.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Flexbox and CSS Grid Fluid and responsive layouts with CSS Flexbox and Grid",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Fine-tuned control for every screen",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Responsive Editing Customizable breakpoints & mobile-first support",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Add custom code and CSS to customize your website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Custom CSS Unlimited styling possibilities with custom CSS",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Add custom code and CSS to customize your website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Custom Code Unlock unlimited potential with custom code Add your own custom HTML, CSS, JS, and PHP",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Launch fast with premade templates & advanced AI tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Pre-made Templates Use and tweak our ready-made templates to get started in no time",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Create powerful interactions without touching a line of code",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Animations Bring your website to life",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Discover unparalleled customization, maintainability, accessibility and flexibility",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Bricks creates extremely clean code and fast-loading sites.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-546355e0280f9cbb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-546355e0280f9cbb",
            "excerpt": "Divi 5 is fast, lean, and packed with modern features",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Bricks is a builder focused on performance.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "divi": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
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    },
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    },
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