{
  "schemaVersion": 1,
  "id": "bricks-vs-visual-composer",
  "products": [
    "bricks",
    "visual-composer"
  ],
  "conclusion": "Bricks and Visual Composer are closely matched for core workflows. Both support visual frontend editing, header builder, woocommerce builder, dynamic content, and custom fields support. Visual Composer has confirmed free version, theme builder, and footer builder. Annual price is 79 for Bricks and 49 for Visual Composer.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Visual Composer has confirmed free version; free version is not yet confirmed for Bricks."
    },
    {
      "path": "vertical.annualPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Annual price is 79 for Bricks and 49 for Visual Composer."
    },
    {
      "path": "vertical.themeBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Visual Composer has confirmed theme builder; theme builder is not yet confirmed for Bricks."
    },
    {
      "path": "vertical.footerBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Visual Composer has confirmed footer builder; footer builder is not yet confirmed for Bricks."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "importance": 7
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 87,
    "b": 67,
    "gap": 20
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Unrivaled visual full site editing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Drag and drop editor Build your site with the help of simple and easy-to-learn drag and drop editor. Instantly see the results with a truly what-you-see-is-what-you-get frontend editor.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Create headers, sections, single posts/pages, archives, menus, WooCommerce products, cart, checkout, and popups.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "WooCommerce Builder Design your entire WooCommerce store visually",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Online store owners Build a beautiful online store with a visual editor that comes with WooCommerce and other business integrations, customizable product catalogs, and lead capture forms.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Dynamic Data Dynamic content and custom fields supercharged",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Toolset Replace the static content of elements with Dynamic Content from custom Toolset fields.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Dynamic Data Dynamic content and custom fields supercharged",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Advanced Custom Fields A plugin to manage your WordPress edit screens and custom field data.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Bricks’ dynamic content support is unparalleled and deeply intergrates with the most popular custom field plugins such as Advanced Custom Fields (ACF), Meta Box, JetEngine, Toolset, Pods, and ACPT.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Advanced Custom Fields A plugin to manage your WordPress edit screens and custom field data.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1e1d7a5bfe638cb7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1e1d7a5bfe638cb7",
            "excerpt": "Forms Form Element Tailor actions upon form submissions",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Contact Form Plugins Captain Form A well-known plugin to build responsive forms or surveys with broad functionality and 30+ popular form templates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Popup Builder Engage audiences with targeted popups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Popup builder Popup builder that will get people to take action. With Visual Composer Popup Builder, you can create your very own unique popups and skyrocket your conversion rates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Query Loop Builder Visualize and query data effortlessly",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Global Styles Global Colors, fluid Typography, Spacing and more",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Flexbox and CSS Grid Fluid and responsive layouts with CSS Flexbox and Grid",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Flexbox and CSS Grid Fluid and responsive layouts with CSS Flexbox and Grid",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Responsive Editing Customizable breakpoints & mobile-first support",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Responsive design Design responsive websites with Visual Composer Website Builder. Build mobile-friendly and pixel-perfect WordPress sites in no time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Custom CSS Unlimited styling possibilities with custom CSS",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Developers & Agencies The only tool you need to speed up your WordPress project delivery. Visual Composer gives absolute freedom when working with custom CSS or JavaScript, developing custom elements, controlling access, and building complete layouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Custom Code Unlock unlimited potential with custom code Add your own custom HTML, CSS, JS, and PHP",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Developers & Agencies The only tool you need to speed up your WordPress project delivery. Visual Composer gives absolute freedom when working with custom CSS or JavaScript, developing custom elements, controlling access, and building complete layouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Pre-made Templates Use and tweak our ready-made templates to get started in no time",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Professional templates Don't have the time or skills to design your website? We've got you covered with hundreds of pre-made templates. Choose from 300+ professional templates created for various industries and get your site up and running in no time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Animations Bring your website to life",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Discover unparalleled customization, maintainability, accessibility and flexibility",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Bricks creates extremely clean code and fast-loading sites.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Theme authors A powerful clean-code website builder coupled with knowledge-packed API – integrate the plugin in your WordPress theme to sell faster and earn more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Bricks is a builder focused on performance.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Visual Composer Insights. Analysis tool to skyrocket SEO ranking and performance.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
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