{
  "schemaVersion": 1,
  "id": "bricks-vs-thrive-architect",
  "products": [
    "bricks",
    "thrive-architect"
  ],
  "conclusion": "Bricks and Thrive Architect are closely matched for core workflows. Both support visual frontend editing, header builder, woocommerce builder, dynamic content, and acf support. Bricks has confirmed annual price of 79 and custom fields support. Thrive Architect has confirmed theme builder and footer builder.",
  "decisionPoints": [
    {
      "path": "vertical.annualPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Bricks has confirmed annual price of 79; annual price is not yet confirmed for Thrive Architect."
    },
    {
      "path": "vertical.themeBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Thrive Architect has confirmed theme builder; theme builder is not yet confirmed for Bricks."
    },
    {
      "path": "vertical.footerBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Thrive Architect has confirmed footer builder; footer builder is not yet confirmed for Bricks."
    },
    {
      "path": "vertical.customFieldsSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Bricks has confirmed custom fields support; custom fields support is not yet confirmed for Thrive Architect."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "importance": 7
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 87,
    "b": 60,
    "gap": 27
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Unrivaled visual full site editing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Seamless Visual (Drag & Drop) Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Thrive theme builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Create headers, sections, single posts/pages, archives, menus, WooCommerce products, cart, checkout, and popups.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Header & Footer control",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Header & Footer control",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "WooCommerce Builder Design your entire WooCommerce store visually",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Dynamic Data Dynamic content and custom fields supercharged",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Dynamic Personalization",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Dynamic Data Dynamic content and custom fields supercharged",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Bricks’ dynamic content support is unparalleled and deeply intergrates with the most popular custom field plugins such as Advanced Custom Fields (ACF), Meta Box, JetEngine, Toolset, Pods, and ACPT.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Custom Fields Support",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1e1d7a5bfe638cb7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1e1d7a5bfe638cb7",
            "excerpt": "Forms Form Element Tailor actions upon form submissions",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Lead Generation Tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Popup Builder Engage audiences with targeted popups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "pop-ups, sticky ribbons, 2-step opt-ins, slide-ins and more",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Query Loop Builder Visualize and query data effortlessly",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Global Styles Global Colors, fluid Typography, Spacing and more",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Global Typography Settings Global Color Settings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Flexbox and CSS Grid Fluid and responsive layouts with CSS Flexbox and Grid",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Flexbox and CSS Grid Fluid and responsive layouts with CSS Flexbox and Grid",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Responsive Editing Customizable breakpoints & mobile-first support",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Responsive",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Custom CSS Unlimited styling possibilities with custom CSS",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Custom Code Unlock unlimited potential with custom code Add your own custom HTML, CSS, JS, and PHP",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Pre-made Templates Use and tweak our ready-made templates to get started in no time",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "300+ Professionally Designed Templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Animations Bring your website to life",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Animations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Discover unparalleled customization, maintainability, accessibility and flexibility",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f212711839040c19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f212711839040c19",
            "excerpt": "Web Content Accessibility Guidelines Compliance Disclaimer (“WCAG Disclaimer”)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Bricks creates extremely clean code and fast-loading sites.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Bricks is a builder focused on performance.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Lightning Page Speeds",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Revision History",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.rolePermissions",
      "label": "Role permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Control site availability during updates or construction through role-based access and HTTP status codes.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.lifetimeLicence",
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