{
  "schemaVersion": 1,
  "id": "bricks-vs-themify-builder",
  "products": [
    "bricks",
    "themify-builder"
  ],
  "conclusion": "Bricks and Themify Builder are closely matched for core workflows. Both support visual frontend editing, header builder, woocommerce builder, dynamic content, and form builder. Bricks has confirmed annual price of 79 and custom fields support. Themify Builder has confirmed theme builder and footer builder.",
  "decisionPoints": [
    {
      "path": "vertical.annualPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Bricks has confirmed annual price of 79; annual price is not yet confirmed for Themify Builder."
    },
    {
      "path": "vertical.themeBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Themify Builder has confirmed theme builder; theme builder is not yet confirmed for Bricks."
    },
    {
      "path": "vertical.footerBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Themify Builder has confirmed footer builder; footer builder is not yet confirmed for Bricks."
    },
    {
      "path": "vertical.customFieldsSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Bricks has confirmed custom fields support; custom fields support is not yet confirmed for Themify Builder."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "importance": 7
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 87,
    "b": 57,
    "gap": 30
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Unrivaled visual full site editing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Frontend Mode The frontend visual mode lets you preview and edit the layout live. It is a true experience of what you see is what you get.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Create headers, sections, single posts/pages, archives, menus, WooCommerce products, cart, checkout, and popups.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Builder Pro With Builder Pro, you can fully customize your WordPress site from header to footer without coding. Create and design templates for headers, footers, posts, pages, and even product templates, giving you complete control over every element of your site.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "WooCommerce Builder Design your entire WooCommerce store visually",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "WooCommerce Display WooCommerce products and categories anywhere on your page. Perfect for showcasing on-sale, featured, or top-rated products with filters.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Dynamic Data Dynamic content and custom fields supercharged",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Post Display posts from any post type and category. Fully customizable for post title, content, meta, and featured image. Easily search and filter posts using the AJAX post filter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Dynamic Data Dynamic content and custom fields supercharged",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Bricks’ dynamic content support is unparalleled and deeply intergrates with the most popular custom field plugins such as Advanced Custom Fields (ACF), Meta Box, JetEngine, Toolset, Pods, and ACPT.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1e1d7a5bfe638cb7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1e1d7a5bfe638cb7",
            "excerpt": "Forms Form Element Tailor actions upon form submissions",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Contact A powerful contact module that allows you to add custom fields, captcha, newsletter opt-in, contact messages as posts, custom email templates, GDPR compliance, auto responders, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Popup Builder Engage audiences with targeted popups",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Optin Form Boost newsletter subscriptions with the Optin Form module, allowing easy signups.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Query Loop Builder Visualize and query data effortlessly",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Post Display posts from any post type and category. Fully customizable for post title, content, meta, and featured image. Easily search and filter posts using the AJAX post filter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Global Styles Global Colors, fluid Typography, Spacing and more",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Global Style Ensure consistent module styling across your site with Global Style. Set the styling once, save it as Global Style, and apply it to all modules of the same type. Edits to the styling will automatically apply across all instances.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Flexbox and CSS Grid Fluid and responsive layouts with CSS Flexbox and Grid",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Flexbox and CSS Grid Fluid and responsive layouts with CSS Flexbox and Grid",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8652bd251ab79937",
            "excerpt": "Responsive Editing Customizable breakpoints & mobile-first support",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Responsive Styling Take complete control of your layout on desktop, tablet, and mobile with responsive styling, allowing you to easily customize your website’s look and feel across all devices.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Custom CSS Unlimited styling possibilities with custom CSS",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Custom CSS Easily add custom styles on a per-page basis using the Custom CSS feature in Themify Builder.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Custom Code Unlock unlimited potential with custom code Add your own custom HTML, CSS, JS, and PHP",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Pre-made Templates Use and tweak our ready-made templates to get started in no time",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Predesigned Builder Layouts Save time with our extensive library of predesigned layouts. With hundreds of designs for different business sectors, just import, customize the text and images, and publish.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d9b412139c40e1b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d9b412139c40e1b7",
            "excerpt": "Animations Bring your website to life",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Captivating Animation Bring your design to life with entrance animations, scroll effects, and sticky features. Create smooth, eye-catching animations to engage visitors and enhance your content.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Discover unparalleled customization, maintainability, accessibility and flexibility",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Bricks creates extremely clean code and fast-loading sites.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bda77f0c1b538231"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bda77f0c1b538231",
            "excerpt": "Bricks is a builder focused on performance.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "themify-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2de147d60be65122"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2de147d60be65122",
            "excerpt": "Fast & Lightweight Themify Builder is fast and lightweight. Layouts built with it can achieve an ‘A’ score on Google PageSpeed Insights and GTmetrix, improving SEO and user experience.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "bricks": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8652bd251ab79937"
        ],
        "evidence": [
          {
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        ],
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      },
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}