{
  "schemaVersion": 1,
  "id": "beaver-builder-vs-visual-composer",
  "products": [
    "beaver-builder",
    "visual-composer"
  ],
  "conclusion": "Beaver Builder and Visual Composer are closely matched for core workflows. Both support free version, visual frontend editing, theme builder, header builder, and footer builder. Beaver Builder has confirmed loop builder and global styles. Visual Composer has confirmed popup builder. Annual price is 89 for Beaver Builder and 49 for Visual Composer.",
  "decisionPoints": [
    {
      "path": "vertical.annualPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Annual price is 89 for Beaver Builder and 49 for Visual Composer."
    },
    {
      "path": "vertical.popupBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Visual Composer has confirmed popup builder; popup builder is not yet confirmed for Beaver Builder."
    },
    {
      "path": "vertical.loopBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Beaver Builder has confirmed loop builder; loop builder is not yet confirmed for Visual Composer."
    },
    {
      "path": "vertical.globalStyles",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Beaver Builder has confirmed global styles; global styles is not yet confirmed for Visual Composer."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.freeTier",
      "label": "Free version",
      "importance": 9
    },
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 83,
    "b": 67,
    "gap": 16
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Drag and drop, not layout code Move a module and it moves. No shortcodes to hand-edit, no grid classes to remember, no rebuilding a row because one column changed.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Drag and drop editor Build your site with the help of simple and easy-to-learn drag and drop editor. Instantly see the results with a truly what-you-see-is-what-you-get frontend editor.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Beaver Themer Addon Plugin Take the page builder beyond the content area to design headers, footers, archives, and other theme parts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Beaver Themer Addon Plugin Take the page builder beyond the content area to design headers, footers, archives, and other theme parts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Beaver Themer Addon Plugin Take the page builder beyond the content area to design headers, footers, archives, and other theme parts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Theme builder Design a whole website. Choose from the most popular page layouts, design your content, headers, footers, and sidebars.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Real WooCommerce stores, not product grids With Beaver Themer you can lay out product pages, cart, checkout, and My Account",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Online store owners Build a beautiful online store with a visual editor that comes with WooCommerce and other business integrations, customizable product catalogs, and lead capture forms.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Dynamic Content Pull in content from custom fields, post data, and templates to build data-driven designs without code.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Toolset Replace the static content of elements with Dynamic Content from custom Toolset fields.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Dynamic Content Pull in content from custom fields, post data, and templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Advanced Custom Fields A plugin to manage your WordPress edit screens and custom field data.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "ACF Pro fields in both editors Build configurable content once with ACF Pro and use it in Beaver Builder and Gutenberg.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Advanced Custom Fields A plugin to manage your WordPress edit screens and custom field data.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Modules you’d otherwise buy separately Pricing tables, forms, galleries, sliders and more, included.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e9754a5c8fcc923b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e9754a5c8fcc923b",
            "excerpt": "Contact Form Plugins Captain Form A well-known plugin to build responsive forms or surveys with broad functionality and 30+ popular form templates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Popup builder Popup builder that will get people to take action. With Visual Composer Popup Builder, you can create your very own unique popups and skyrocket your conversion rates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Loop Builder WooCommerce Support",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Change it once, everywhere Set row widths, spacing, breakpoints, and custom code globally",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Edit each breakpoint, don’t just preview it Switch to tablet or mobile inside the editor and make real changes there.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Responsive design Design responsive websites with Visual Composer Website Builder. Build mobile-friendly and pixel-perfect WordPress sites in no time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Global Custom CSS Add custom CSS to your site with ease, applying it globally for a consistent look and feel.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Developers & Agencies The only tool you need to speed up your WordPress project delivery. Visual Composer gives absolute freedom when working with custom CSS or JavaScript, developing custom elements, controlling access, and building complete layouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Escape hatches where you need them Add CSS or JavaScript per page or sitewide",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Developers & Agencies The only tool you need to speed up your WordPress project delivery. Visual Composer gives absolute freedom when working with custom CSS or JavaScript, developing custom elements, controlling access, and building complete layouts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Never start from a blank page Start from a pre-built template and edit, or start from scratch.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-759296a869034c39"
        ],
        "evidence": [
          {
            "sourceId": "ingest-759296a869034c39",
            "excerpt": "Professional templates Don't have the time or skills to design your website? We've got you covered with hundreds of pre-made templates. Choose from 300+ professional templates created for various industries and get your site up and running in no time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Entrance animations and visibility rules when the design calls for them.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Accessible at the markup level Keyboard navigation and color contrast on the authoring side, screen-reader attributes on the rendered page.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Code your team can actually read Documented, predictable markup.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Theme authors A powerful clean-code website builder coupled with knowledge-packed API – integrate the plugin in your WordPress theme to sell faster and earn more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "No page builder tax Lightweight output rather than layers of nested wrappers. Pages load fast",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "visual-composer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-74e7faaffdf3577f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-74e7faaffdf3577f",
            "excerpt": "Visual Composer Insights. Analysis tool to skyrocket SEO ranking and performance.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
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