{
  "schemaVersion": 1,
  "id": "beaver-builder-vs-thrive-architect",
  "products": [
    "beaver-builder",
    "thrive-architect"
  ],
  "conclusion": "Beaver Builder and Thrive Architect are closely matched for core workflows. Both support visual frontend editing, theme builder, header builder, footer builder, and woocommerce builder. Beaver Builder has confirmed free version, annual price of 89, and custom fields support. Thrive Architect has confirmed popup builder.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "value-difference",
      "text": "Beaver Builder supports free version; Thrive Architect is verified as not supporting it."
    },
    {
      "path": "vertical.annualPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Beaver Builder has confirmed annual price of 89; annual price is not yet confirmed for Thrive Architect."
    },
    {
      "path": "vertical.customFieldsSupport",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Beaver Builder has confirmed custom fields support; custom fields support is not yet confirmed for Thrive Architect."
    },
    {
      "path": "vertical.popupBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Thrive Architect has confirmed popup builder; popup builder is not yet confirmed for Beaver Builder."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "importance": 7
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "importance": 7
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "importance": 7
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "importance": 7
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 83,
    "b": 60,
    "gap": 23
  },
  "facts": [
    {
      "path": "vertical.visualFrontendEditing",
      "label": "Visual frontend editing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Drag and drop, not layout code Move a module and it moves. No shortcodes to hand-edit, no grid classes to remember, no rebuilding a row because one column changed.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Seamless Visual (Drag & Drop) Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.themeBuilder",
      "label": "Theme builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Beaver Themer Addon Plugin Take the page builder beyond the content area to design headers, footers, archives, and other theme parts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Thrive theme builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.headerBuilder",
      "label": "Header builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Beaver Themer Addon Plugin Take the page builder beyond the content area to design headers, footers, archives, and other theme parts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Header & Footer control",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.footerBuilder",
      "label": "Footer builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Beaver Themer Addon Plugin Take the page builder beyond the content area to design headers, footers, archives, and other theme parts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Header & Footer control",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.woocommerceBuilder",
      "label": "WooCommerce builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Real WooCommerce stores, not product grids With Beaver Themer you can lay out product pages, cart, checkout, and My Account",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "WooCommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dynamicContent",
      "label": "Dynamic content",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Dynamic Content Pull in content from custom fields, post data, and templates to build data-driven designs without code.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Dynamic Personalization",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customFieldsSupport",
      "label": "Custom fields support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Dynamic Content Pull in content from custom fields, post data, and templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.acfSupport",
      "label": "ACF support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "ACF Pro fields in both editors Build configurable content once with ACF Pro and use it in Beaver Builder and Gutenberg.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Custom Fields Support",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.formBuilder",
      "label": "Form builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Modules you’d otherwise buy separately Pricing tables, forms, galleries, sliders and more, included.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Lead Generation Tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.popupBuilder",
      "label": "Popup builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "pop-ups, sticky ribbons, 2-step opt-ins, slide-ins and more",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.loopBuilder",
      "label": "Loop builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Loop Builder WooCommerce Support",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.globalStyles",
      "label": "Global styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Change it once, everywhere Set row widths, spacing, breakpoints, and custom code globally",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-67ab2c764faa3b84"
        ],
        "evidence": [
          {
            "sourceId": "ingest-67ab2c764faa3b84",
            "excerpt": "Global Typography Settings Global Color Settings",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cssGrid",
      "label": "CSS Grid",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.flexbox",
      "label": "Flexbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveControls",
      "label": "Responsive controls",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Edit each breakpoint, don’t just preview it Switch to tablet or mobile inside the editor and make real changes there.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Responsive",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCss",
      "label": "Custom CSS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "Global Custom CSS Add custom CSS to your site with ease, applying it globally for a consistent look and feel.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customJavascript",
      "label": "Custom JavaScript",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Escape hatches where you need them Add CSS or JavaScript per page or sitewide",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Never start from a blank page Start from a pre-built template and edit, or start from scratch.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "300+ Professionally Designed Templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.animations",
      "label": "Animations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Entrance animations and visibility rules when the design calls for them.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Animations",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.accessibilityFeatures",
      "label": "Accessibility features",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Accessible at the markup level Keyboard navigation and color contrast on the authoring side, screen-reader attributes on the rendered page.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f212711839040c19"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f212711839040c19",
            "excerpt": "Web Content Accessibility Guidelines Compliance Disclaimer (“WCAG Disclaimer”)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cleanHtmlOutput",
      "label": "Clean HTML output",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "Code your team can actually read Documented, predictable markup.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.performanceOptimisation",
      "label": "Performance optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6eed097102a919d5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6eed097102a919d5",
            "excerpt": "No page builder tax Lightweight output rather than layers of nested wrappers. Pages load fast",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-09d000bbe7ccfa67"
        ],
        "evidence": [
          {
            "sourceId": "ingest-09d000bbe7ccfa67",
            "excerpt": "Lightning Page Speeds",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.revisionHistory",
      "label": "Revision history",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.rolePermissions",
      "label": "Role permissions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "beaver-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b3e364149f7ddf91"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b3e364149f7ddf91",
            "excerpt": "User Access Controls Control user access to Beaver Builder in both the frontend and backend for the following WordPress roles: Administrator, Editor, Author, and Contributor.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "thrive-architect": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
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