{
  "schemaVersion": 1,
  "id": "wix-vs-webflow",
  "products": [
    "wix",
    "webflow"
  ],
  "conclusion": "Wix and Webflow are closely matched for core workflows. Both support free plan, drag-and-drop editor, templates, responsive design, and custom code. Wix has confirmed free trial, starting price of $0, and ai website builder. Webflow has confirmed API access.",
  "decisionPoints": [
    {
      "path": "pricing.trial",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Wix has confirmed free trial; free trial is not yet confirmed for Webflow."
    },
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Wix has confirmed starting price of $0; starting price is not yet confirmed for Webflow."
    },
    {
      "path": "technical.api",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Webflow has confirmed API access; API access is not yet confirmed for Wix."
    },
    {
      "path": "vertical.aiWebsiteBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Wix has confirmed ai website builder; ai website builder is not yet confirmed for Webflow."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "importance": 9
    },
    {
      "path": "vertical.dragAndDropEditor",
      "label": "Drag-and-drop editor",
      "importance": 7
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "importance": 7
    },
    {
      "path": "vertical.responsiveDesign",
      "label": "Responsive design",
      "importance": 7
    },
    {
      "path": "vertical.customCode",
      "label": "Custom code",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 80,
    "b": 53,
    "gap": 27
  },
  "facts": [
    {
      "path": "vertical.aiWebsiteBuilder",
      "label": "AI website builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-baa5b3e3c6b4ab6f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-baa5b3e3c6b4ab6f",
            "excerpt": "AI website builder Create your site in no time with AI.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.dragAndDropEditor",
      "label": "Drag-and-drop editor",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-baa5b3e3c6b4ab6f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-baa5b3e3c6b4ab6f",
            "excerpt": "Drag and drop freedom Move and adjust any element with pixel-level precision on a totally fluid canvas—no limits, just your vision.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b7f0693c2fe4e93"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b7f0693c2fe4e93",
            "excerpt": "Equip marketers with drag-and-drop templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-baa5b3e3c6b4ab6f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-baa5b3e3c6b4ab6f",
            "excerpt": "Choose from 2000+ website templates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b7f0693c2fe4e93"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b7f0693c2fe4e93",
            "excerpt": "Equip marketers with drag-and-drop templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.responsiveDesign",
      "label": "Responsive design",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-baa5b3e3c6b4ab6f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-baa5b3e3c6b4ab6f",
            "excerpt": "Optimize for SEO and mobile Make your site mobile-friendly and easy to find.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b7f0693c2fe4e93"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b7f0693c2fe4e93",
            "excerpt": "Tailor interactions to breakpoints.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCode",
      "label": "Custom code",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-baa5b3e3c6b4ab6f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-baa5b3e3c6b4ab6f",
            "excerpt": "Wix Headless Connect your frontend to Wix infrastructure.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b7f0693c2fe4e93"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b7f0693c2fe4e93",
            "excerpt": "Extend Webflow with code when you need it Platform Code Components",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cms",
      "label": "CMS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b7f0693c2fe4e93"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b7f0693c2fe4e93",
            "excerpt": "Platform CMS Publish content without a developer Explore CMS",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.blogging",
      "label": "Blogging",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-baa5b3e3c6b4ab6f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-baa5b3e3c6b4ab6f",
            "excerpt": "Blog Turn your expertise into a blog that grows your community, with AI to help you plan, write and publish every post.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b7f0693c2fe4e93"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b7f0693c2fe4e93",
            "excerpt": "Blog",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.ecommerce",
      "label": "Ecommerce",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-baa5b3e3c6b4ab6f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-baa5b3e3c6b4ab6f",
            "excerpt": "eCommerce Sell products, services and memberships from one dashboard—zero plugins.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-eb176b37532260be"
        ],
        "evidence": [
          {
            "sourceId": "ingest-eb176b37532260be",
            "excerpt": "Product Designer CMS Ecommerce Interactions Memberships Editor Logic SEO Hosting Security Marketplace Overview Libraries Apps",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.digitalProducts",
      "label": "Digital products",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5dafe7aba65ad2eb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5dafe7aba65ad2eb",
            "excerpt": "Online programs Deliver structured learning through courses and quizzes and track progress straight from your business dashboard.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.memberships",
      "label": "Memberships",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5dafe7aba65ad2eb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5dafe7aba65ad2eb",
            "excerpt": "Memberships and subscriptions Generate recurring revenue by selling plans that bundle your services and exclusive content into automated billing cycles.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-eb176b37532260be"
        ],
        "evidence": [
          {
            "sourceId": "ingest-eb176b37532260be",
            "excerpt": "Product Designer CMS Ecommerce Interactions Memberships Editor Logic SEO Hosting Security Marketplace Overview Libraries Apps",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.booking",
      "label": "Booking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-baa5b3e3c6b4ab6f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-baa5b3e3c6b4ab6f",
            "excerpt": "Scheduling Manage appointments, staff and client memberships from one central scheduling hub and turn every open slot into a confirmed booking.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.multilingualSites",
      "label": "Multilingual sites",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5dafe7aba65ad2eb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5dafe7aba65ad2eb",
            "excerpt": "Multilingual websites Manage and maintain multilingual versions of your site in over 130 languages with centralized translation management.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.seoTools",
      "label": "SEO tools",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-baa5b3e3c6b4ab6f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-baa5b3e3c6b4ab6f",
            "excerpt": "SEO tools Optimize your website for search engines.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b7f0693c2fe4e93"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b7f0693c2fe4e93",
            "excerpt": "Optimize SEO AEO new",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cf469aa11cf441ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cf469aa11cf441ef",
            "excerpt": "Custom domain Reliable web hosting AI creation tools 24/7 customer care 14-day money-back guarantee",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.freeDomain",
      "label": "Free domain",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-cf469aa11cf441ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cf469aa11cf441ef",
            "excerpt": "Free domain for 1 year",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.storage",
      "label": "Storage",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": 2,
        "status": "verified",
        "sourceIds": [
          "ingest-cf469aa11cf441ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cf469aa11cf441ef",
            "excerpt": "Light Get the basics Accessibility Text $ 17 .77 mo Price includes GST Start for Free Free domain for 1 year 2 GB storage space Multi-cloud hosting Light marketing suite 2 site collaborators",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.bandwidth",
      "label": "Bandwidth",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "webflow": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5dafe7aba65ad2eb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5dafe7aba65ad2eb",
            "excerpt": "Forms Create tailored forms to capture info and automatically sync every submission to your contacts and business workflows.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-eb176b37532260be"
        ],
        "evidence": [
          {
            "sourceId": "ingest-eb176b37532260be",
            "excerpt": "Categories For you Recommended Categories All AI Analytics Asset Management Automation Compliance Content Management Customer Support Data Sync Design Development and Coding Ecommerce Enterprise Forms and Surveys Localization Marketing MCP + Agents Webflow Optimize Scheduling SEO User Management Utilities",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.analytics",
      "label": "Analytics",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-baa5b3e3c6b4ab6f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-baa5b3e3c6b4ab6f",
            "excerpt": "Website analytics Get reports with actionable data & insights.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b7f0693c2fe4e93"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b7f0693c2fe4e93",
            "excerpt": "Prove ROI with native analytics Explore Analyze",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.appMarketplace",
      "label": "App marketplace",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bd69d2bafa994a75"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bd69d2bafa994a75",
            "excerpt": "App Market",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-eb176b37532260be"
        ],
        "evidence": [
          {
            "sourceId": "ingest-eb176b37532260be",
            "excerpt": "Supercharge your site with Apps Connect powerful tools to your Webflow site",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.teamMembers",
      "label": "Team members",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": 2,
        "status": "verified",
        "sourceIds": [
          "ingest-cf469aa11cf441ef"
        ],
        "evidence": [
          {
            "sourceId": "ingest-cf469aa11cf441ef",
            "excerpt": "Light Get the basics Accessibility Text $ 17 .77 mo Price includes GST Start for Free Free domain for 1 year 2 GB storage space Multi-cloud hosting Light marketing suite 2 site collaborators",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.clientManagement",
      "label": "Client management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5dafe7aba65ad2eb"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5dafe7aba65ad2eb",
            "excerpt": "CRM Centralize all customer data and interaction history in one platform to manage your relationships across the entire lifecycle.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-3b7f0693c2fe4e93"
        ],
        "evidence": [
          {
            "sourceId": "ingest-3b7f0693c2fe4e93",
            "excerpt": "Delegate billing to clients directly from Webflow Docs Client Billing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2f6ec90496d92fd2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2f6ec90496d92fd2",
            "excerpt": "Get complete app ownership with your (and only your) branding including on the App Store & Google Play.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "webflow": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.siteExport",
      "label": "Site export",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "wix": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "webflow": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "wix": {
        "value": null,
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}