{
  "schemaVersion": 1,
  "id": "shopify-vs-tenweb",
  "products": [
    "shopify",
    "tenweb"
  ],
  "conclusion": "Shopify and 10Web are closely matched for core workflows. Both offer a trial; both support API access, ai website builder, templates, and custom code. 10Web has confirmed free plan, drag-and-drop editor, and responsive design. Starting price is £19 for Shopify and $10 for 10Web.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "10Web has confirmed free plan; free plan is not yet confirmed for Shopify."
    },
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Starting price is £19 for Shopify and $10 for 10Web."
    },
    {
      "path": "vertical.dragAndDropEditor",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "10Web has confirmed drag-and-drop editor; drag-and-drop editor is not yet confirmed for Shopify."
    },
    {
      "path": "vertical.responsiveDesign",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "10Web has confirmed responsive design; responsive design is not yet confirmed for Shopify."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "vertical.aiWebsiteBuilder",
      "label": "AI website builder",
      "importance": 7
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "importance": 7
    },
    {
      "path": "vertical.customCode",
      "label": "Custom code",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 67,
    "b": 87,
    "gap": 20
  },
  "facts": [
    {
      "path": "vertical.aiWebsiteBuilder",
      "label": "AI website builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Design fast with AI.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "AI Website Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dragAndDropEditor",
      "label": "Drag-and-drop editor",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "Drag and drop images here to add them to your message.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Pick a prebuilt theme.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "Get inspired by vibe-code ready templates.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.responsiveDesign",
      "label": "Responsive design",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a5f9e10e37939537"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a5f9e10e37939537",
            "excerpt": "Mobile optimized",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCode",
      "label": "Custom code",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Build custom apps using Shopify APIs",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "WordPress backend. Publish and get a production-ready WordPress site built on the world’s most battle-tested CMS, with 60K + plugins",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cms",
      "label": "CMS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "WordPress backend. Publish and get a production-ready WordPress site built on the world’s most battle-tested CMS",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.blogging",
      "label": "Blogging",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "embed buy buttons on an external website or blog",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "WordPress backend. Publish and get a production-ready WordPress site built on the world’s most battle-tested CMS",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.ecommerce",
      "label": "Ecommerce",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "The world’s best commerce platform.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "Ecommerce ready. Sell from day one with WooCommerce pre-configured.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.digitalProducts",
      "label": "Digital products",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-7ab365bc4e8301a4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-7ab365bc4e8301a4",
            "excerpt": "Shopify Digital Products",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "Ecommerce ready. Sell from day one with WooCommerce pre-configured.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.memberships",
      "label": "Memberships",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "WordPress backend. Publish and get a production-ready WordPress site built on the world’s most battle-tested CMS, with 60K + plugins",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.booking",
      "label": "Booking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "WordPress backend. Publish and get a production-ready WordPress site built on the world’s most battle-tested CMS, with 60K + plugins",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.multilingualSites",
      "label": "Multilingual sites",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Translate your storefront",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "WordPress backend. Publish and get a production-ready WordPress site built on the world’s most battle-tested CMS, with 60K + plugins",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.seoTools",
      "label": "SEO tools",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "automate marketing and SEO",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "AI SEO optimization. Be visible on Google and AI search from the start.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Custom domain name",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "Free custom domain. Launch with a domain that’s yours from day one.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.freeDomain",
      "label": "Free domain",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Every Shopify store also comes with a free myshopify.com address",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "Free custom domain. Launch with a domain that’s yours from day one.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.storage",
      "label": "Storage",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "tenweb": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.bandwidth",
      "label": "Bandwidth",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": 0,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "unlimited bandwidth (no bandwidth fees)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-7ab365bc4e8301a4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-7ab365bc4e8301a4",
            "excerpt": "Shopify Forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "WordPress backend. Publish and get a production-ready WordPress site built on the world’s most battle-tested CMS, with 60K + plugins",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.analytics",
      "label": "Analytics",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "200+ real-time reports, plus custom analytics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a5f9e10e37939537"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a5f9e10e37939537",
            "excerpt": "Hosting usage analytics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.appMarketplace",
      "label": "App marketplace",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Shopify App Store",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "WordPress backend. Publish and get a production-ready WordPress site built on the world’s most battle-tested CMS, with 60K + plugins",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.teamMembers",
      "label": "Team members",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": 5,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Up to 5 staff accounts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.clientManagement",
      "label": "Client management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a5f9e10e37939537"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a5f9e10e37939537",
            "excerpt": "Client management",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "White Label Website Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.siteExport",
      "label": "Site export",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "tenweb": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5ea8b57557230749"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5ea8b57557230749",
            "excerpt": "WordPress backend. Publish and get a production-ready WordPress site built on the world’s most battle-tested CMS",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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          {
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        ],
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      "tenweb": {
        "value": true,
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          {
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          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "pricing.freeTier",
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      "group": "Pricing",
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      "includeInCoverage": true,
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    },
    {
      "path": "pricing.trial",
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        "evidence": [
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        ],
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      },
      "tenweb": {
        "value": true,
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        ],
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    },
    {
      "path": "pricing.startingPrice",
      "label": "Starting price",
      "group": "Pricing",
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      "includeInCoverage": true,
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        "status": "verified",
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        ],
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        ],
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      },
      "tenweb": {
        "value": 10,
        "status": "verified",
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        ],
        "evidence": [
          {
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          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Affiliates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": true,
        "status": "verified",
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          {
            "sourceId": "ingest-4f92d5b8c15cb020",
            "excerpt": "Join our affiliate program Earn 50% of the revenue generated from every new referral.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
      "group": "Commercial",
      "importance": 3,
      "includeInCoverage": true,
      "shopify": {
        "value": "Not specified",
        "status": "verified",
        "sourceIds": [
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        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Affiliates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "tenweb": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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      }
    }
  ],
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      },
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        "title": "Shopify: The All-in-One Commerce Platform for Businesses - Shopify",
        "publisher": "Shopify",
        "kind": "vendor",
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      },
      {
        "id": "ingest-7ab365bc4e8301a4",
        "url": "https://apps.shopify.com/",
        "title": "Shopify App Store",
        "publisher": "Shopify",
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    ],
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      {
        "id": "ingest-a5f9e10e37939537",
        "url": "https://10web.io/pricing-platform/",
        "title": "10Web AI Builder Pricing",
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        "id": "ingest-4f92d5b8c15cb020",
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      {
        "id": "ingest-5ea8b57557230749",
        "url": "https://10web.io/",
        "title": "Launch and Grow Your Business Online with 10Web",
        "publisher": "10Web",
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    ]
  }
}