{
  "schemaVersion": 1,
  "id": "shopify-vs-jimdo",
  "products": [
    "shopify",
    "jimdo"
  ],
  "conclusion": "Shopify and Jimdo are closely matched for core workflows. Both offer a trial; both support ai website builder, custom code, ecommerce, and digital products. Shopify has confirmed starting price of £19, API access, and templates. Jimdo has confirmed free plan.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Jimdo has confirmed free plan; free plan is not yet confirmed for Shopify."
    },
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Shopify has confirmed starting price of £19; starting price is not yet confirmed for Jimdo."
    },
    {
      "path": "technical.api",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Shopify has confirmed API access; API access is not yet confirmed for Jimdo."
    },
    {
      "path": "vertical.templates",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Shopify has confirmed templates; templates is not yet confirmed for Jimdo."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "vertical.aiWebsiteBuilder",
      "label": "AI website builder",
      "importance": 7
    },
    {
      "path": "vertical.customCode",
      "label": "Custom code",
      "importance": 7
    },
    {
      "path": "vertical.ecommerce",
      "label": "Ecommerce",
      "importance": 7
    },
    {
      "path": "vertical.digitalProducts",
      "label": "Digital products",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 67,
    "b": 63,
    "gap": 4
  },
  "facts": [
    {
      "path": "vertical.aiWebsiteBuilder",
      "label": "AI website builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Design fast with AI.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9064d0e2362e4741"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9064d0e2362e4741",
            "excerpt": "Build your website with Jimdo's AI: structure, copy, images, calls to action — tailored to your business",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dragAndDropEditor",
      "label": "Drag-and-drop editor",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "jimdo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Pick a prebuilt theme.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.responsiveDesign",
      "label": "Responsive design",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "jimdo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customCode",
      "label": "Custom code",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Build custom apps using Shopify APIs",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-86f1e20d77d6974e"
        ],
        "evidence": [
          {
            "sourceId": "ingest-86f1e20d77d6974e",
            "excerpt": "Want to customize your website with code? Try our Creator editor Creator's coding features give you the freedom to customize websites for specific needs.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cms",
      "label": "CMS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9064d0e2362e4741"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9064d0e2362e4741",
            "excerpt": "Website Our Website Builder Create a website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.blogging",
      "label": "Blogging",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "embed buy buttons on an external website or blog",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.ecommerce",
      "label": "Ecommerce",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "The world’s best commerce platform.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-982c78e1ab381382"
        ],
        "evidence": [
          {
            "sourceId": "ingest-982c78e1ab381382",
            "excerpt": "Online Shop Set up an online shop in minutes.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.digitalProducts",
      "label": "Digital products",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-7ab365bc4e8301a4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-7ab365bc4e8301a4",
            "excerpt": "Shopify Digital Products",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-982c78e1ab381382"
        ],
        "evidence": [
          {
            "sourceId": "ingest-982c78e1ab381382",
            "excerpt": "Physical and digital products — with images, descriptions, prices, and variants.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.memberships",
      "label": "Memberships",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "jimdo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.booking",
      "label": "Booking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-982c78e1ab381382"
        ],
        "evidence": [
          {
            "sourceId": "ingest-982c78e1ab381382",
            "excerpt": "Booking tool Get booked — even on a Sunday at 11pm.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.multilingualSites",
      "label": "Multilingual sites",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Translate your storefront",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9064d0e2362e4741"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9064d0e2362e4741",
            "excerpt": "English Deutsch Español Français Italiano 日本語 Nederlands",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.seoTools",
      "label": "SEO tools",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "automate marketing and SEO",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9064d0e2362e4741"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9064d0e2362e4741",
            "excerpt": "SEO-optimised content — structured for AI assistants",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Custom domain name",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-86f1e20d77d6974e"
        ],
        "evidence": [
          {
            "sourceId": "ingest-86f1e20d77d6974e",
            "excerpt": "Sure! With our premium plans, it's easy to transfer your existing domain to Jimdo, or keep your domain where it is and simply connect it to your Jimdo website.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.freeDomain",
      "label": "Free domain",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Every Shopify store also comes with a free myshopify.com address",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9064d0e2362e4741"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9064d0e2362e4741",
            "excerpt": "Your own domain",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.storage",
      "label": "Storage",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "jimdo": {
        "value": 0,
        "status": "verified",
        "sourceIds": [
          "ingest-9064d0e2362e4741"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9064d0e2362e4741",
            "excerpt": "No credit card. Free forever.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.bandwidth",
      "label": "Bandwidth",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": 0,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "unlimited bandwidth (no bandwidth fees)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": 0,
        "status": "verified",
        "sourceIds": [
          "ingest-9064d0e2362e4741"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9064d0e2362e4741",
            "excerpt": "No credit card. Free forever.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-7ab365bc4e8301a4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-7ab365bc4e8301a4",
            "excerpt": "Shopify Forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-982c78e1ab381382"
        ],
        "evidence": [
          {
            "sourceId": "ingest-982c78e1ab381382",
            "excerpt": "Smart Forms Enquiries that matter for your business.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.analytics",
      "label": "Analytics",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "200+ real-time reports, plus custom analytics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-79ae04936bcee373"
        ],
        "evidence": [
          {
            "sourceId": "ingest-79ae04936bcee373",
            "excerpt": "start tracking your Facebook ads in Google Analytics. Connect Google Analytics to your website",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.appMarketplace",
      "label": "App marketplace",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Shopify App Store",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.teamMembers",
      "label": "Team members",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": 5,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Up to 5 staff accounts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": 0,
        "status": "verified",
        "sourceIds": [
          "ingest-9064d0e2362e4741"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9064d0e2362e4741",
            "excerpt": "No credit card. Free forever.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.clientManagement",
      "label": "Client management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9064d0e2362e4741"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9064d0e2362e4741",
            "excerpt": "One customer database connecting leads, bookings, orders, and payments",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9064d0e2362e4741"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9064d0e2362e4741",
            "excerpt": "Made in Germany since 2007.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.siteExport",
      "label": "Site export",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "jimdo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Build custom apps using Shopify APIs",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "jimdo": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9064d0e2362e4741"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9064d0e2362e4741",
            "excerpt": "No credit card. Free forever.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
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        ],
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    },
    {
      "path": "pricing.startingPrice",
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      },
      "jimdo": {
        "value": null,
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    },
    {
      "path": "commercial.affiliateProgramme",
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        "status": "verified",
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          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Affiliates",
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          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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      }
    },
    {
      "path": "commercial.commissionDescription",
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      "includeInCoverage": true,
      "shopify": {
        "value": "Not specified",
        "status": "verified",
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          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Affiliates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "jimdo": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
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        "verifiedAt": null
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        "id": "ingest-d83d5c546dae59a0",
        "url": "https://www.shopify.com/",
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      },
      {
        "id": "ingest-7ab365bc4e8301a4",
        "url": "https://apps.shopify.com/",
        "title": "Shopify App Store",
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      }
    ],
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      {
        "id": "ingest-9064d0e2362e4741",
        "url": "https://www.jimdo.com/",
        "title": "Bring Your Business Online | Websites & More – Jimdo",
        "publisher": "Jimdo",
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      },
      {
        "id": "ingest-86f1e20d77d6974e",
        "url": "https://www.jimdo.com/pricing/website/",
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        "publisher": "Jimdo",
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        "accessedAt": "2026-09-05"
      },
      {
        "id": "ingest-79ae04936bcee373",
        "url": "https://www.jimdo.com/addon/sell-facebook-instagram/",
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      {
        "id": "ingest-982c78e1ab381382",
        "url": "https://www.jimdo.com/get-booked/",
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        "publisher": "Jimdo",
        "kind": "vendor",
        "accessedAt": "2026-09-05"
      }
    ]
  }
}