{
  "schemaVersion": 1,
  "id": "hostinger-website-builder-vs-site123",
  "products": [
    "hostinger-website-builder",
    "site123"
  ],
  "conclusion": "Hostinger Website Builder and SITE123 are closely matched for core workflows. Both support templates, responsive design, blogging, ecommerce, and booking. Hostinger Website Builder has confirmed free trial and API access. SITE123 has confirmed free plan. Starting price is $2.99 for Hostinger Website Builder and $0 for SITE123.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "SITE123 has confirmed free plan; free plan is not yet confirmed for Hostinger Website Builder."
    },
    {
      "path": "pricing.trial",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Hostinger Website Builder has confirmed free trial; free trial is not yet confirmed for SITE123."
    },
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Starting price is $2.99 for Hostinger Website Builder and $0 for SITE123."
    },
    {
      "path": "technical.api",
      "importance": 8,
      "kind": "value-difference",
      "text": "Hostinger Website Builder supports API access; SITE123 is verified as not supporting it."
    }
  ],
  "sharedStrengths": [
    {
      "path": "vertical.templates",
      "label": "Templates",
      "importance": 7
    },
    {
      "path": "vertical.responsiveDesign",
      "label": "Responsive design",
      "importance": 7
    },
    {
      "path": "vertical.blogging",
      "label": "Blogging",
      "importance": 7
    },
    {
      "path": "vertical.ecommerce",
      "label": "Ecommerce",
      "importance": 7
    },
    {
      "path": "vertical.booking",
      "label": "Booking",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 53,
    "b": 80,
    "gap": 27
  },
  "facts": [
    {
      "path": "vertical.aiWebsiteBuilder",
      "label": "AI website builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4fd050ea13b3bf3b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4fd050ea13b3bf3b",
            "excerpt": "AI App Builder",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dragAndDropEditor",
      "label": "Drag-and-drop editor",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "drag-and-drop editor",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "300+ drag-and-drop templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4fd050ea13b3bf3b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4fd050ea13b3bf3b",
            "excerpt": "Pick from beautiful website templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.responsiveDesign",
      "label": "Responsive design",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "mobile-friendly design",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bf0280094f987f1b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bf0280094f987f1b",
            "excerpt": "Responsive Web Design Give your users the best experience with perfect responsive design on desktops, smartphones and tablets.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customCode",
      "label": "Custom code",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8e53e9764bf56621"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8e53e9764bf56621",
            "excerpt": "Code editing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.cms",
      "label": "CMS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4fd050ea13b3bf3b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4fd050ea13b3bf3b",
            "excerpt": "Create a free website with our content management system",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.blogging",
      "label": "Blogging",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Blogs",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bf0280094f987f1b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bf0280094f987f1b",
            "excerpt": "Personal Blog Make a great looking personal blog easily with SITE123 blogging platform.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.ecommerce",
      "label": "Ecommerce",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Sell online with integrated ecommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bf0280094f987f1b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bf0280094f987f1b",
            "excerpt": "Sell Online Create an ecommerce website with SITE123 and make sure your business is always open.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.digitalProducts",
      "label": "Digital products",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bf0280094f987f1b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bf0280094f987f1b",
            "excerpt": "Sell Digital Products SITE123 clients can sell digital goods of all types via our online store builder.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.memberships",
      "label": "Memberships",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "site123": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.booking",
      "label": "Booking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Take bookings online",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bf0280094f987f1b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bf0280094f987f1b",
            "excerpt": "Schedule Booking Let your clients book their appointments with you using the schedule booking tool.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.multilingualSites",
      "label": "Multilingual sites",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8e53e9764bf56621"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8e53e9764bf56621",
            "excerpt": "Works in 80+ languages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bf0280094f987f1b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bf0280094f987f1b",
            "excerpt": "Multilingual Website Make multi-language websites in a few clicks.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.seoTools",
      "label": "SEO tools",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "SEO tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bf0280094f987f1b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bf0280094f987f1b",
            "excerpt": "SEO Tools Use SEO tools to deliver a perfectly SEO optimized website.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Custom domain - free for 1 year",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5d63f3c2f2875170"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5d63f3c2f2875170",
            "excerpt": "Connect Your Domain",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.freeDomain",
      "label": "Free domain",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Get a domain for free",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bf0280094f987f1b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bf0280094f987f1b",
            "excerpt": "Free Website Domain Establish your online identity with a free domain registration! SITE123 offers a free domain with a purchase of an annual package.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.storage",
      "label": "Storage",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "site123": {
        "value": 250,
        "status": "verified",
        "sourceIds": [
          "ingest-5d63f3c2f2875170"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5d63f3c2f2875170",
            "excerpt": "250 MB Storage",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.bandwidth",
      "label": "Bandwidth",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "site123": {
        "value": 250,
        "status": "verified",
        "sourceIds": [
          "ingest-5d63f3c2f2875170"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5d63f3c2f2875170",
            "excerpt": "250 MB Bandwidth",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Feedback collector web app",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bf0280094f987f1b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bf0280094f987f1b",
            "excerpt": "Custom Form Builder Make fantastic custom forms on your website with an easy-to-use form builder tool.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.analytics",
      "label": "Analytics",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Google Analytics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-bf0280094f987f1b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-bf0280094f987f1b",
            "excerpt": "Third-Party Plugins Implement website plugins such as live chat, analytic tools, and webmaster tools.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.appMarketplace",
      "label": "App marketplace",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4fd050ea13b3bf3b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4fd050ea13b3bf3b",
            "excerpt": "App Market",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.teamMembers",
      "label": "Team members",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "site123": {
        "value": 1,
        "status": "verified",
        "sourceIds": [
          "ingest-4fd050ea13b3bf3b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4fd050ea13b3bf3b",
            "excerpt": "How many websites can I register under my account? There is no limit - you may create a website or multiple websites under one account and manage them all with a single admin username.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.clientManagement",
      "label": "Client management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "site123": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-7b93ec6a7181f924"
        ],
        "evidence": [
          {
            "sourceId": "ingest-7b93ec6a7181f924",
            "excerpt": "Expert: Designates an adept user who leverages the Provider's platform for designing websites for clients and enjoys benefits such as commissions, branding, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "site123": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.siteExport",
      "label": "Site export",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "site123": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4102656bed6c75ba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4102656bed6c75ba",
            "excerpt": "hostinger is the official command-line client for the Hostinger API.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "site123": {
        "value": false,
        "status": "verified",
        "sourceIds": [
          "ingest-7b93ec6a7181f924"
        ],
        "evidence": [
          {
            "sourceId": "ingest-7b93ec6a7181f924",
            "excerpt": "Our system offers tools to users \"as is\" in their current state. We decide on tool inclusion; users can't request functionalities beyond the system's capabilities.",
            "supports": "negative"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "site123": {
        "value": true,
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    },
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    },
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        ],
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    },
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}