{
  "schemaVersion": 1,
  "id": "hostinger-website-builder-vs-shopify",
  "products": [
    "hostinger-website-builder",
    "shopify"
  ],
  "conclusion": "Hostinger Website Builder and Shopify are closely matched for core workflows. Both offer a trial; both support API access, templates, custom code, and blogging. Hostinger Website Builder has confirmed drag-and-drop editor and responsive design. Shopify has confirmed ai website builder. Starting price is $2.99 for Hostinger Website Builder and £19 for Shopify.",
  "decisionPoints": [
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Starting price is $2.99 for Hostinger Website Builder and £19 for Shopify."
    },
    {
      "path": "vertical.aiWebsiteBuilder",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Shopify has confirmed ai website builder; ai website builder is not yet confirmed for Hostinger Website Builder."
    },
    {
      "path": "vertical.dragAndDropEditor",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Hostinger Website Builder has confirmed drag-and-drop editor; drag-and-drop editor is not yet confirmed for Shopify."
    },
    {
      "path": "vertical.responsiveDesign",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Hostinger Website Builder has confirmed responsive design; responsive design is not yet confirmed for Shopify."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "importance": 7
    },
    {
      "path": "vertical.customCode",
      "label": "Custom code",
      "importance": 7
    },
    {
      "path": "vertical.blogging",
      "label": "Blogging",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 53,
    "b": 67,
    "gap": 14
  },
  "facts": [
    {
      "path": "vertical.aiWebsiteBuilder",
      "label": "AI website builder",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Design fast with AI.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.dragAndDropEditor",
      "label": "Drag-and-drop editor",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "drag-and-drop editor",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "300+ drag-and-drop templates",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Pick a prebuilt theme.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.responsiveDesign",
      "label": "Responsive design",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "mobile-friendly design",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.customCode",
      "label": "Custom code",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8e53e9764bf56621"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8e53e9764bf56621",
            "excerpt": "Code editing",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Build custom apps using Shopify APIs",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.cms",
      "label": "CMS",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.blogging",
      "label": "Blogging",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Blogs",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "embed buy buttons on an external website or blog",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.ecommerce",
      "label": "Ecommerce",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Sell online with integrated ecommerce",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "The world’s best commerce platform.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.digitalProducts",
      "label": "Digital products",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-7ab365bc4e8301a4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-7ab365bc4e8301a4",
            "excerpt": "Shopify Digital Products",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.memberships",
      "label": "Memberships",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.booking",
      "label": "Booking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Take bookings online",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.multilingualSites",
      "label": "Multilingual sites",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-8e53e9764bf56621"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8e53e9764bf56621",
            "excerpt": "Works in 80+ languages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Translate your storefront",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.seoTools",
      "label": "SEO tools",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "SEO tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "automate marketing and SEO",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customDomains",
      "label": "Custom domains",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Custom domain - free for 1 year",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Custom domain name",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.freeDomain",
      "label": "Free domain",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Get a domain for free",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Every Shopify store also comes with a free myshopify.com address",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.storage",
      "label": "Storage",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.bandwidth",
      "label": "Bandwidth",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "shopify": {
        "value": 0,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "unlimited bandwidth (no bandwidth fees)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.forms",
      "label": "Forms",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Feedback collector web app",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-7ab365bc4e8301a4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-7ab365bc4e8301a4",
            "excerpt": "Shopify Forms",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.analytics",
      "label": "Analytics",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "Google Analytics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "200+ real-time reports, plus custom analytics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.appMarketplace",
      "label": "App marketplace",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-d83d5c546dae59a0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-d83d5c546dae59a0",
            "excerpt": "Shopify App Store",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.teamMembers",
      "label": "Team members",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "shopify": {
        "value": 5,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Up to 5 staff accounts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.clientManagement",
      "label": "Client management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.whiteLabelling",
      "label": "White labelling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.siteExport",
      "label": "Site export",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4102656bed6c75ba"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4102656bed6c75ba",
            "excerpt": "hostinger is the official command-line client for the Hostinger API.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Build custom apps using Shopify APIs",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "shopify": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-872c41939847e922"
        ],
        "evidence": [
          {
            "sourceId": "ingest-872c41939847e922",
            "excerpt": "30-day money-back guarantee",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "shopify": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-be5a2d4ceeb2a14c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-be5a2d4ceeb2a14c",
            "excerpt": "Try 3 days free, then £1/month for 3 months.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "pricing.startingPrice",
      "label": "Starting price",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "hostinger-website-builder": {
        "value": 2.99,
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    },
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}