# Wix vs Shopify for website builders

Wix and Shopify are closely matched for core workflows. Both offer a trial; both support ai website builder, templates, custom code, and blogging. Wix has confirmed free plan and drag-and-drop editor. Shopify has confirmed API access. Starting price is $0 for Wix and £19 for Shopify.

## Key decision points

- Wix has confirmed free plan; free plan is not yet confirmed for Shopify.
- Starting price is $0 for Wix and £19 for Shopify.
- Shopify has confirmed API access; API access is not yet confirmed for Wix.
- Wix has confirmed drag-and-drop editor; drag-and-drop editor is not yet confirmed for Shopify.

## Choose Wix if…

- Choose Wix if confirmed free plan matters to you; this detail is not yet confirmed for Shopify.
- Choose Wix if the lower starting price is the deciding factor.
- Choose Wix if confirmed drag-and-drop editor matters to you; this detail is not yet confirmed for Shopify.

## Choose Shopify if…

- Choose Shopify if confirmed API access matters to you; this detail is not yet confirmed for Wix.

## Features

| Feature | Wix | Shopify |
| --- | --- | --- |
| AI website builder | Yes (verified 5 September 2026; [source](https://www.wix.com/)) | Yes (verified 5 September 2026; [source](https://www.shopify.com/)) |
| Drag-and-drop editor | Yes (verified 5 September 2026; [source](https://www.wix.com/)) | Not confirmed |
| Templates | Yes (verified 5 September 2026; [source](https://www.wix.com/)) | Yes (verified 5 September 2026; [source](https://www.shopify.com/)) |
| Responsive design | Yes (verified 5 September 2026; [source](https://www.wix.com/)) | Not confirmed |
| Custom code | Yes (verified 5 September 2026; [source](https://www.wix.com/)) | Yes (verified 5 September 2026; [source](https://www.shopify.com/pricing)) |
| Blogging | Yes (verified 5 September 2026; [source](https://www.wix.com/)) | Yes (verified 5 September 2026; [source](https://www.shopify.com/pricing)) |
| Ecommerce | Yes (verified 5 September 2026; [source](https://www.wix.com/)) | Yes (verified 5 September 2026; [source](https://www.shopify.com/)) |
| Memberships | Yes (verified 5 September 2026; [source](https://www.wix.com/business-software)) | Not confirmed |
| Booking | Yes (verified 5 September 2026; [source](https://www.wix.com/)) | Not confirmed |
| SEO tools | Yes (verified 5 September 2026; [source](https://www.wix.com/)) | Yes (verified 5 September 2026; [source](https://www.shopify.com/pricing)) |
| Custom domains | Yes (verified 5 September 2026; [source](https://www.wix.com/plans)) | Yes (verified 5 September 2026; [source](https://www.shopify.com/pricing)) |
| Free domain | Yes (verified 5 September 2026; [source](https://www.wix.com/plans)) | Yes (verified 5 September 2026; [source](https://www.shopify.com/pricing)) |
| Forms | Yes (verified 5 September 2026; [source](https://www.wix.com/business-software)) | Yes (verified 5 September 2026; [source](https://apps.shopify.com/)) |
| Analytics | Yes (verified 5 September 2026; [source](https://www.wix.com/)) | Yes (verified 5 September 2026; [source](https://www.shopify.com/pricing)) |
| Client management | Yes (verified 5 September 2026; [source](https://www.wix.com/business-software)) | Not confirmed |
| White labelling | Yes (verified 5 September 2026; [source](https://www.wix.com/app-builder)) | Not confirmed |

## Capacity

| Feature | Wix | Shopify |
| --- | --- | --- |
| Digital products | Yes (verified 5 September 2026; [source](https://www.wix.com/business-software)) | Yes (verified 5 September 2026; [source](https://apps.shopify.com/)) |
| Multilingual sites | Yes (verified 5 September 2026; [source](https://www.wix.com/business-software)) | Yes (verified 5 September 2026; [source](https://www.shopify.com/pricing)) |
| Storage | 2 (verified 5 September 2026; [source](https://www.wix.com/plans)) | Not confirmed |
| Bandwidth | Not confirmed | 0 (verified 5 September 2026; [source](https://www.shopify.com/pricing)) |
| Team members | 2 (verified 5 September 2026; [source](https://www.wix.com/plans)) | 5 (verified 5 September 2026; [source](https://www.shopify.com/pricing)) |

## Integrations

| Feature | Wix | Shopify |
| --- | --- | --- |
| App marketplace | Yes (verified 5 September 2026; [source](https://support.wix.com/en)) | Yes (verified 5 September 2026; [source](https://www.shopify.com/)) |

## Technical

| Feature | Wix | Shopify |
| --- | --- | --- |
| API | Not confirmed | Yes (verified 5 September 2026; [source](https://www.shopify.com/pricing)) |

## Pricing

| Feature | Wix | Shopify |
| --- | --- | --- |
| Free plan | Yes (verified 5 September 2026; [source](https://www.wix.com/plans)) | Not confirmed |
| Free trial | Yes (verified 5 September 2026; [source](https://www.wix.com/plans)) | Yes (verified 5 September 2026; [source](https://www.shopify.com/pricing)) |
| Starting price | $0 (verified 5 September 2026; [source](https://www.wix.com/plans)) | £19 (verified 5 September 2026; [source](https://www.shopify.com/pricing)) |

## Commercial

| Feature | Wix | Shopify |
| --- | --- | --- |
| Affiliate programme | Not confirmed | Yes (verified 5 September 2026; [source](https://www.shopify.com/)) |
| Affiliate commission | Not confirmed | Not specified (verified 5 September 2026; [source](https://www.shopify.com/)) |

## Evidence

- **Wix — AI website builder:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/. Evidence: “AI website builder Create your site in no time with AI.”
- **Shopify — AI website builder:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/. Evidence: “Design fast with AI.”
- **Wix — Drag-and-drop editor:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/. Evidence: “Drag and drop freedom Move and adjust any element with pixel-level precision on a totally fluid canvas—no limits, just your vision.”
- **Wix — Templates:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/. Evidence: “Choose from 2000+ website templates.”
- **Shopify — Templates:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/. Evidence: “Pick a prebuilt theme.”
- **Wix — Responsive design:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/. Evidence: “Optimize for SEO and mobile Make your site mobile-friendly and easy to find.”
- **Wix — Custom code:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/. Evidence: “Wix Headless Connect your frontend to Wix infrastructure.”
- **Shopify — Custom code:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/pricing. Evidence: “Build custom apps using Shopify APIs”
- **Wix — Blogging:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/. Evidence: “Blog Turn your expertise into a blog that grows your community, with AI to help you plan, write and publish every post.”
- **Shopify — Blogging:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/pricing. Evidence: “embed buy buttons on an external website or blog”
- **Wix — Ecommerce:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/. Evidence: “eCommerce Sell products, services and memberships from one dashboard—zero plugins.”
- **Shopify — Ecommerce:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/. Evidence: “The world’s best commerce platform.”
- **Wix — Digital products:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/business-software. Evidence: “Online programs Deliver structured learning through courses and quizzes and track progress straight from your business dashboard.”
- **Shopify — Digital products:** Yes. Last verified 5 September 2026. Source: https://apps.shopify.com/. Evidence: “Shopify Digital Products”
- **Wix — Memberships:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/business-software. Evidence: “Memberships and subscriptions Generate recurring revenue by selling plans that bundle your services and exclusive content into automated billing cycles.”
- **Wix — Booking:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/. Evidence: “Scheduling Manage appointments, staff and client memberships from one central scheduling hub and turn every open slot into a confirmed booking.”
- **Wix — Multilingual sites:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/business-software. Evidence: “Multilingual websites Manage and maintain multilingual versions of your site in over 130 languages with centralized translation management.”
- **Shopify — Multilingual sites:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/pricing. Evidence: “Translate your storefront”
- **Wix — SEO tools:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/. Evidence: “SEO tools Optimize your website for search engines.”
- **Shopify — SEO tools:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/pricing. Evidence: “automate marketing and SEO”
- **Wix — Custom domains:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/plans. Evidence: “Custom domain Reliable web hosting AI creation tools 24/7 customer care 14-day money-back guarantee”
- **Shopify — Custom domains:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/pricing. Evidence: “Custom domain name”
- **Wix — Free domain:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/plans. Evidence: “Free domain for 1 year”
- **Shopify — Free domain:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/pricing. Evidence: “Every Shopify store also comes with a free myshopify.com address”
- **Wix — Storage:** 2. Last verified 5 September 2026. Source: https://www.wix.com/plans. Evidence: “Light Get the basics Accessibility Text $ 17 .77 mo Price includes GST Start for Free Free domain for 1 year 2 GB storage space Multi-cloud hosting Light marketing suite 2 site collaborators”
- **Shopify — Bandwidth:** 0. Last verified 5 September 2026. Source: https://www.shopify.com/pricing. Evidence: “unlimited bandwidth (no bandwidth fees)”
- **Wix — Forms:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/business-software. Evidence: “Forms Create tailored forms to capture info and automatically sync every submission to your contacts and business workflows.”
- **Shopify — Forms:** Yes. Last verified 5 September 2026. Source: https://apps.shopify.com/. Evidence: “Shopify Forms”
- **Wix — Analytics:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/. Evidence: “Website analytics Get reports with actionable data & insights.”
- **Shopify — Analytics:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/pricing. Evidence: “200+ real-time reports, plus custom analytics”
- **Wix — App marketplace:** Yes. Last verified 5 September 2026. Source: https://support.wix.com/en. Evidence: “App Market”
- **Shopify — App marketplace:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/. Evidence: “Shopify App Store”
- **Wix — Team members:** 2. Last verified 5 September 2026. Source: https://www.wix.com/plans. Evidence: “Light Get the basics Accessibility Text $ 17 .77 mo Price includes GST Start for Free Free domain for 1 year 2 GB storage space Multi-cloud hosting Light marketing suite 2 site collaborators”
- **Shopify — Team members:** 5. Last verified 5 September 2026. Source: https://www.shopify.com/pricing. Evidence: “Up to 5 staff accounts”
- **Wix — Client management:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/business-software. Evidence: “CRM Centralize all customer data and interaction history in one platform to manage your relationships across the entire lifecycle.”
- **Wix — White labelling:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/app-builder. Evidence: “Get complete app ownership with your (and only your) branding including on the App Store & Google Play.”
- **Shopify — API:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/pricing. Evidence: “Build custom apps using Shopify APIs”
- **Wix — Free plan:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/plans. Evidence: “Free No credit card required Accessibility Text $ 0 Start for Free Reliable web hosting Intuitive drag and drop editor No-code design features 1000’s of templates”
- **Wix — Free trial:** Yes. Last verified 5 September 2026. Source: https://www.wix.com/plans. Evidence: “14-day money-back guarantee”
- **Shopify — Free trial:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/pricing. Evidence: “Try 3 days free, then £1/month for 3 months.”
- **Wix — Starting price:** $0. Last verified 5 September 2026. Source: https://www.wix.com/plans. Evidence: “Free No credit card required Accessibility Text $ 0 Start for Free Reliable web hosting Intuitive drag and drop editor No-code design features 1000’s of templates”
- **Shopify — Starting price:** £19. Last verified 5 September 2026. Source: https://www.shopify.com/pricing. Evidence: “Basic £19 /mo”
- **Shopify — Affiliate programme:** Yes. Last verified 5 September 2026. Source: https://www.shopify.com/. Evidence: “Affiliates”
- **Shopify — Affiliate commission:** Not specified. Last verified 5 September 2026. Source: https://www.shopify.com/. Evidence: “Affiliates”