{
  "schemaVersion": 1,
  "id": "socialpilot-vs-publer",
  "products": [
    "socialpilot",
    "publer"
  ],
  "conclusion": "SocialPilot and Publer are closely matched for core workflows. Both support API access, facebook scheduling, instagram scheduling, tiktok scheduling, and linkedin scheduling. SocialPilot has confirmed price for five profiles of 30, price for twenty profiles of 100, and evergreen queues. Publer has confirmed free plan.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Publer has confirmed free plan; free plan is not yet confirmed for SocialPilot."
    },
    {
      "path": "vertical.priceForFiveProfiles",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "SocialPilot has confirmed price for five profiles of 30; price for five profiles is not yet confirmed for Publer."
    },
    {
      "path": "vertical.priceForTwentyProfiles",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "SocialPilot has confirmed price for twenty profiles of 100; price for twenty profiles is not yet confirmed for Publer."
    },
    {
      "path": "vertical.evergreenQueues",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "SocialPilot has confirmed evergreen queues; evergreen queues is not yet confirmed for Publer."
    }
  ],
  "sharedStrengths": [
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "vertical.facebookScheduling",
      "label": "Facebook scheduling",
      "importance": 7
    },
    {
      "path": "vertical.instagramScheduling",
      "label": "Instagram scheduling",
      "importance": 7
    },
    {
      "path": "vertical.tiktokScheduling",
      "label": "TikTok scheduling",
      "importance": 7
    },
    {
      "path": "vertical.linkedinScheduling",
      "label": "LinkedIn scheduling",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 87,
    "b": 70,
    "gap": 17
  },
  "facts": [
    {
      "path": "vertical.facebookScheduling",
      "label": "Facebook scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6f5d683497198fe8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6f5d683497198fe8",
            "excerpt": "Facebook Boost engagement and grow your Facebook following.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b81935cc1efba1d0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b81935cc1efba1d0",
            "excerpt": "Facebook Scheduler",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.instagramScheduling",
      "label": "Instagram scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6f5d683497198fe8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6f5d683497198fe8",
            "excerpt": "Instagram Easily edit and plan photos, reels, carousels, and stories.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "Instagram",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.tiktokScheduling",
      "label": "TikTok scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6f5d683497198fe8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6f5d683497198fe8",
            "excerpt": "TikTok Schedule videos and track TikTok growth.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "TikTok",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.linkedinScheduling",
      "label": "LinkedIn scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6f5d683497198fe8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6f5d683497198fe8",
            "excerpt": "Linkedin Strategically grow and engage your audience.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "LinkedIn",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.xScheduling",
      "label": "X scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6f5d683497198fe8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6f5d683497198fe8",
            "excerpt": "Twitter Track conversations, trends, and mentions.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "X (Twitter)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.pinterestScheduling",
      "label": "Pinterest scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6f5d683497198fe8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6f5d683497198fe8",
            "excerpt": "Pinterest Streamline idea gathering and find inspiration.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "Pinterest",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.youtubeScheduling",
      "label": "YouTube scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6f5d683497198fe8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6f5d683497198fe8",
            "excerpt": "Youtube Boost views and save time managing videos.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "YouTube",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.threadsSupport",
      "label": "Threads support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6f5d683497198fe8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6f5d683497198fe8",
            "excerpt": "Threads Publish and Schedule Threads posts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "Threads",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.contentCalendar",
      "label": "Content calendar",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-deaf1343f3f8c645"
        ],
        "evidence": [
          {
            "sourceId": "ingest-deaf1343f3f8c645",
            "excerpt": "Content Calendar Plan, organize, and schedule posts for consistent publishing.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Calendar Planner",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.bulkScheduling",
      "label": "Bulk scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-deaf1343f3f8c645"
        ],
        "evidence": [
          {
            "sourceId": "ingest-deaf1343f3f8c645",
            "excerpt": "Bulk Scheduling Manage the social calendar with 500+ posts scheduled at once.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Bulk Scheduling",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.evergreenQueues",
      "label": "Evergreen queues",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-60cd5cf2c8b91adf"
        ],
        "evidence": [
          {
            "sourceId": "ingest-60cd5cf2c8b91adf",
            "excerpt": "Smart Queues",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.aiContentGeneration",
      "label": "AI content generation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-deaf1343f3f8c645"
        ],
        "evidence": [
          {
            "sourceId": "ingest-deaf1343f3f8c645",
            "excerpt": "AI Pilot Generate fresh content in your brand tone.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e8e4dfb4f6986b5c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e8e4dfb4f6986b5c",
            "excerpt": "AI Assistant",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.approvalWorkflows",
      "label": "Approval workflows",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-deaf1343f3f8c645"
        ],
        "evidence": [
          {
            "sourceId": "ingest-deaf1343f3f8c645",
            "excerpt": "Approvals On-The-Go Streamline social content review, feedback, and approval.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-942ec70a33baa40f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-942ec70a33baa40f",
            "excerpt": "Collaborate Seamlessly with an Approval Workflow",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.socialInbox",
      "label": "Social inbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-deaf1343f3f8c645"
        ],
        "evidence": [
          {
            "sourceId": "ingest-deaf1343f3f8c645",
            "excerpt": "Social Media Inbox Monitor and respond instantly to the comments and messages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e8e4dfb4f6986b5c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e8e4dfb4f6986b5c",
            "excerpt": "Generate quick responses to comments",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.commentManagement",
      "label": "Comment management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-deaf1343f3f8c645"
        ],
        "evidence": [
          {
            "sourceId": "ingest-deaf1343f3f8c645",
            "excerpt": "Social Media Inbox Monitor and respond instantly to the comments and messages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.socialListening",
      "label": "Social listening",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.analytics",
      "label": "Analytics",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-deaf1343f3f8c645"
        ],
        "evidence": [
          {
            "sourceId": "ingest-deaf1343f3f8c645",
            "excerpt": "Social Analytics Track views, likes, comments, and shares on posts and pages.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Analytics insights & reports",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.competitorAnalytics",
      "label": "Competitor analytics",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-60cd5cf2c8b91adf"
        ],
        "evidence": [
          {
            "sourceId": "ingest-60cd5cf2c8b91adf",
            "excerpt": "Competitor Reports",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Competitor analysis",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.whiteLabelReports",
      "label": "White-label reports",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-60cd5cf2c8b91adf"
        ],
        "evidence": [
          {
            "sourceId": "ingest-60cd5cf2c8b91adf",
            "excerpt": "White Label Reports",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.clientWorkspaces",
      "label": "Client workspaces",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-60cd5cf2c8b91adf"
        ],
        "evidence": [
          {
            "sourceId": "ingest-60cd5cf2c8b91adf",
            "excerpt": "Client Management",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Workspaces",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.teamMembers",
      "label": "Team members",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": 1,
        "status": "verified",
        "sourceIds": [
          "ingest-60cd5cf2c8b91adf"
        ],
        "evidence": [
          {
            "sourceId": "ingest-60cd5cf2c8b91adf",
            "excerpt": "Essentials ... 1 User",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.linkInBio",
      "label": "Link in bio",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Link in Bio",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.canvaIntegration",
      "label": "Canva integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6f5d683497198fe8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6f5d683497198fe8",
            "excerpt": "Canva Create beautiful designs to share on your social media accounts with Canva",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "Canva",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "socialpilot": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-60cd5cf2c8b91adf"
        ],
        "evidence": [
          {
            "sourceId": "ingest-60cd5cf2c8b91adf",
            "excerpt": "Includes API Access and Single Sign-On (SSO).",
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