{
  "schemaVersion": 1,
  "id": "sendible-vs-publer",
  "products": [
    "sendible",
    "publer"
  ],
  "conclusion": "Sendible and Publer are closely matched for core workflows. Both support API access, facebook scheduling, instagram scheduling, tiktok scheduling, and linkedin scheduling. Sendible has confirmed evergreen queues and comment management. Publer has confirmed free plan and pinterest scheduling.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Publer has confirmed free plan; free plan is not yet confirmed for Sendible."
    },
    {
      "path": "vertical.pinterestScheduling",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Publer has confirmed pinterest scheduling; pinterest scheduling is not yet confirmed for Sendible."
    },
    {
      "path": "vertical.evergreenQueues",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Sendible has confirmed evergreen queues; evergreen queues is not yet confirmed for Publer."
    },
    {
      "path": "vertical.commentManagement",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Sendible has confirmed comment management; comment management is not yet confirmed for Publer."
    }
  ],
  "sharedStrengths": [
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "vertical.facebookScheduling",
      "label": "Facebook scheduling",
      "importance": 7
    },
    {
      "path": "vertical.instagramScheduling",
      "label": "Instagram scheduling",
      "importance": 7
    },
    {
      "path": "vertical.tiktokScheduling",
      "label": "TikTok scheduling",
      "importance": 7
    },
    {
      "path": "vertical.linkedinScheduling",
      "label": "LinkedIn scheduling",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 70,
    "b": 70,
    "gap": 0
  },
  "facts": [
    {
      "path": "vertical.facebookScheduling",
      "label": "Facebook scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "Facebook Bulk-import Facebook Pages instantly and automate scheduling.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b81935cc1efba1d0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b81935cc1efba1d0",
            "excerpt": "Facebook Scheduler",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.instagramScheduling",
      "label": "Instagram scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "Instagram Schedule Reels, Stories, and visually preview feed grids.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "Instagram",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.tiktokScheduling",
      "label": "TikTok scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "TikTok Schedule TikTok videos directly and track video analytics.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "TikTok",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.linkedinScheduling",
      "label": "LinkedIn scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "LinkedIn Power employee advocacy programs and publish PDF carousels.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "LinkedIn",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.xScheduling",
      "label": "X scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "Be in the know on X. Plan ahead and schedule tweets with links, photos, and videos, complete with hashtags, to increase your impressions.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "X (Twitter)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.pinterestScheduling",
      "label": "Pinterest scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "Pinterest",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.youtubeScheduling",
      "label": "YouTube scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "Create more videos on Youtube. Draft or directly schedule videos to your YouTube channel as well as YouTube Shorts.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "YouTube",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.threadsSupport",
      "label": "Threads support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "Threads Set your Threads on autopilot so you can focus on real conversations.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "Threads",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.contentCalendar",
      "label": "Content calendar",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "Fill up your content calendar in minutes.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Calendar Planner",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.bulkScheduling",
      "label": "Bulk scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "Schedule a month's worth of content in minutes with our bulk importer and tailor posts with profile tags, locations, and hashtags.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Bulk Scheduling",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.evergreenQueues",
      "label": "Evergreen queues",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "Evergreen content Recycle top posts automatically to keep feeds active.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.aiContentGeneration",
      "label": "AI content generation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-7c357ec325e7523f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-7c357ec325e7523f",
            "excerpt": "Use the AI assistant to generate captions, ideas with no usage limit.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e8e4dfb4f6986b5c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e8e4dfb4f6986b5c",
            "excerpt": "AI Assistant",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.approvalWorkflows",
      "label": "Approval workflows",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-7c357ec325e7523f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-7c357ec325e7523f",
            "excerpt": "Assign tasks to teammates or clients through content approval workflows before publishing.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-942ec70a33baa40f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-942ec70a33baa40f",
            "excerpt": "Collaborate Seamlessly with an Approval Workflow",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.socialInbox",
      "label": "Social inbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "Priority inbox Centralise replies and cut inbox management time.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e8e4dfb4f6986b5c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e8e4dfb4f6986b5c",
            "excerpt": "Generate quick responses to comments",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.commentManagement",
      "label": "Comment management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "Audience engagement Respond quickly to audience comments, direct messages, and mentions in a centralised inbox, so you never miss a beat.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.socialListening",
      "label": "Social listening",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.analytics",
      "label": "Analytics",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "Reports & trends Showcase your results with automated reports. Get an overview of your best-performing posts to further inform your strategy.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Analytics insights & reports",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.competitorAnalytics",
      "label": "Competitor analytics",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Competitor analysis",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.whiteLabelReports",
      "label": "White-label reports",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "White label Offer world-class social software under your brand.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.clientWorkspaces",
      "label": "Client workspaces",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9a07e2c42ec6fc0b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9a07e2c42ec6fc0b",
            "excerpt": "Workspaces Keep client brands separate and scale retainers without chaos.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Workspaces",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.teamMembers",
      "label": "Team members",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.linkInBio",
      "label": "Link in bio",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Link in Bio",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.canvaIntegration",
      "label": "Canva integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-20f3f021ffd458c8"
        ],
        "evidence": [
          {
            "sourceId": "ingest-20f3f021ffd458c8",
            "excerpt": "Seamlessly create and schedule designs with our Canva Integration .",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "Canva",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "sendible": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e2f9aefc8e610b70"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e2f9aefc8e610b70",
            "excerpt": "You can access our Services on our site, via our API and through our mobile apps.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Access to Publer API",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
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}