{
  "schemaVersion": 1,
  "id": "publer-vs-vista-social",
  "products": [
    "publer",
    "vista-social"
  ],
  "conclusion": "Publer and Vista Social are closely matched for core workflows. Both support API access, facebook scheduling, instagram scheduling, tiktok scheduling, and linkedin scheduling. Publer has confirmed free plan and x scheduling. Vista Social has confirmed price for five profiles of 79 and price for twenty profiles of 149.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Publer has confirmed free plan; free plan is not yet confirmed for Vista Social."
    },
    {
      "path": "vertical.priceForFiveProfiles",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Vista Social has confirmed price for five profiles of 79; price for five profiles is not yet confirmed for Publer."
    },
    {
      "path": "vertical.priceForTwentyProfiles",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Vista Social has confirmed price for twenty profiles of 149; price for twenty profiles is not yet confirmed for Publer."
    },
    {
      "path": "vertical.xScheduling",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Publer has confirmed x scheduling; x scheduling is not yet confirmed for Vista Social."
    }
  ],
  "sharedStrengths": [
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "vertical.facebookScheduling",
      "label": "Facebook scheduling",
      "importance": 7
    },
    {
      "path": "vertical.instagramScheduling",
      "label": "Instagram scheduling",
      "importance": 7
    },
    {
      "path": "vertical.tiktokScheduling",
      "label": "TikTok scheduling",
      "importance": 7
    },
    {
      "path": "vertical.linkedinScheduling",
      "label": "LinkedIn scheduling",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 70,
    "b": 83,
    "gap": 13
  },
  "facts": [
    {
      "path": "vertical.facebookScheduling",
      "label": "Facebook scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-b81935cc1efba1d0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-b81935cc1efba1d0",
            "excerpt": "Facebook Scheduler",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-894d88b313fc9a56"
        ],
        "evidence": [
          {
            "sourceId": "ingest-894d88b313fc9a56",
            "excerpt": "Schedule your Facebook posts Brainstorm new post ideas, create engaging content, and schedule your posts in advance within one simple-to-use dashboard.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.instagramScheduling",
      "label": "Instagram scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "Instagram",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f4cda4c4d0fe29f1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f4cda4c4d0fe29f1",
            "excerpt": "Schedule your Instagram content Brainstorm new post, Reel, and Story ideas, create engaging content, and schedule your posts in advance within one simple-to-use dashboard.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.tiktokScheduling",
      "label": "TikTok scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "TikTok",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9051700ded93e0b4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9051700ded93e0b4",
            "excerpt": "TikTok Social Network Optimize and grow your end-to-end TikTok marketing strategy with image and video scheduling, comment management and presentation-ready reports.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.linkedinScheduling",
      "label": "LinkedIn scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "LinkedIn",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-444eb9c290c55044"
        ],
        "evidence": [
          {
            "sourceId": "ingest-444eb9c290c55044",
            "excerpt": "Create Engaging LinkedIn Content Brainstorm new ideas, create engaging posts and carousels, and schedule your content in advance within one simple-to-use dashboard.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.xScheduling",
      "label": "X scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "X (Twitter)",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.pinterestScheduling",
      "label": "Pinterest scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "Pinterest",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.youtubeScheduling",
      "label": "YouTube scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "YouTube",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.threadsSupport",
      "label": "Threads support",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "Threads",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9051700ded93e0b4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9051700ded93e0b4",
            "excerpt": "Threads Social Network Elevate and scale your Threads social strategy with Vista Social’s intuitive planning, scheduling, engagement and reporting capabilities.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.contentCalendar",
      "label": "Content calendar",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Calendar Planner",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-894d88b313fc9a56"
        ],
        "evidence": [
          {
            "sourceId": "ingest-894d88b313fc9a56",
            "excerpt": "Visual content calendar Easily drag-and-drop your Facebook posts around to perfect your social media calendar",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.bulkScheduling",
      "label": "Bulk scheduling",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Bulk Scheduling",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-894d88b313fc9a56"
        ],
        "evidence": [
          {
            "sourceId": "ingest-894d88b313fc9a56",
            "excerpt": "Create one post at a time or bulk schedule your content.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.evergreenQueues",
      "label": "Evergreen queues",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-894d88b313fc9a56"
        ],
        "evidence": [
          {
            "sourceId": "ingest-894d88b313fc9a56",
            "excerpt": "Post queues Set predefined times of when you would like to post to Facebook. This allows for lightning fast, error free scheduling.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.aiContentGeneration",
      "label": "AI content generation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e8e4dfb4f6986b5c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e8e4dfb4f6986b5c",
            "excerpt": "AI Assistant",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-894d88b313fc9a56"
        ],
        "evidence": [
          {
            "sourceId": "ingest-894d88b313fc9a56",
            "excerpt": "AI Assistant Create even more on-brand and engaging Facebook content with the help of Vista Social’s AI assistant.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.approvalWorkflows",
      "label": "Approval workflows",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-942ec70a33baa40f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-942ec70a33baa40f",
            "excerpt": "Collaborate Seamlessly with an Approval Workflow",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-894d88b313fc9a56"
        ],
        "evidence": [
          {
            "sourceId": "ingest-894d88b313fc9a56",
            "excerpt": "Approval workflows for your clients or team Build approval workflows that make it easy for your team members and clients to approve, reject, or leave feedback on content before it goes live.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.socialInbox",
      "label": "Social inbox",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e8e4dfb4f6986b5c"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e8e4dfb4f6986b5c",
            "excerpt": "Generate quick responses to comments",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-894d88b313fc9a56"
        ],
        "evidence": [
          {
            "sourceId": "ingest-894d88b313fc9a56",
            "excerpt": "The Vista Social Inbox ensures you never miss a customer engagement, providing you with a clean space to manage comments, messages, and reviews.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.commentManagement",
      "label": "Comment management",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-894d88b313fc9a56"
        ],
        "evidence": [
          {
            "sourceId": "ingest-894d88b313fc9a56",
            "excerpt": "The Vista Social Inbox ensures you never miss a customer engagement, providing you with a clean space to manage comments, messages, and reviews.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.socialListening",
      "label": "Social listening",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ce7c2748bef936b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ce7c2748bef936b7",
            "excerpt": "Listening Discover what people are saying about your brand, industry, and competitors. Listening for content on your social profiles is free with Vista Social. Listening across social, web and news starts at $75/month.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.analytics",
      "label": "Analytics",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Analytics insights & reports",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-894d88b313fc9a56"
        ],
        "evidence": [
          {
            "sourceId": "ingest-894d88b313fc9a56",
            "excerpt": "Measure your Facebook performance Discover what works for your audience with robust reports built to help you measure post performance, monitor Page growth, and analyze customer engagement.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.competitorAnalytics",
      "label": "Competitor analytics",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Competitor analysis",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ce7c2748bef936b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ce7c2748bef936b7",
            "excerpt": "Listening Discover what people are saying about your brand, industry, and competitors.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.whiteLabelReports",
      "label": "White-label reports",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ce7c2748bef936b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ce7c2748bef936b7",
            "excerpt": "White label setup White label your reports and dashboard.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.clientWorkspaces",
      "label": "Client workspaces",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Workspaces",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ce7c2748bef936b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ce7c2748bef936b7",
            "excerpt": "Client profile connect Allow customers to connect their own profiles.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.teamMembers",
      "label": "Team members",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "vista-social": {
        "value": 2,
        "status": "verified",
        "sourceIds": [
          "ingest-ce7c2748bef936b7"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ce7c2748bef936b7",
            "excerpt": "Included users 2 4 8 Customizable",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.linkInBio",
      "label": "Link in bio",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4986037461eea775"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4986037461eea775",
            "excerpt": "Link in Bio",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9051700ded93e0b4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9051700ded93e0b4",
            "excerpt": "Vista Page Landing Pages Create a stunning fully-customizable link in bio and landing pages for your business or brand.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.canvaIntegration",
      "label": "Canva integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "publer": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-30972dbefc62699b"
        ],
        "evidence": [
          {
            "sourceId": "ingest-30972dbefc62699b",
            "excerpt": "Canva",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "vista-social": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9051700ded93e0b4"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9051700ded93e0b4",
            "excerpt": "Canva Digital Asset Management Share Canva-made content! Easily connect your Canva, create or import designs, and publish them to your social media channels.",
            "supports": "positive"
          }
        ],
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    },
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        ],
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        ],
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          }
        ],
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      }
    },
    {
      "path": "vertical.mobileApps",
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          }
        ],
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      }
    },
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    },
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        ],
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      }
    },
    {
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        ],
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      }
    },
    {
      "path": "commercial.affiliateProgramme",
      "label": "Affiliate programme",
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      "includeInCoverage": true,
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          }
        ],
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      }
    },
    {
      "path": "commercial.commissionDescription",
      "label": "Affiliate commission",
      "group": "Commercial",
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      "includeInCoverage": true,
      "publer": {
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        "status": "unknown",
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      },
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      }
    }
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    ],
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      },
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      },
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}