{
  "schemaVersion": 1,
  "id": "se-ranking-vs-frase",
  "products": [
    "se-ranking",
    "frase"
  ],
  "conclusion": "SE Ranking and Frase are closely matched for core workflows. Both offer a trial; both support site audit, API access, keyword research, and rank tracking. SE Ranking has confirmed backlink monitoring. Frase has confirmed free plan and keyword clustering. Monthly price is £76 for SE Ranking and $39 for Frase.",
  "decisionPoints": [
    {
      "path": "pricing.freeTier",
      "importance": 9,
      "kind": "evidence-gap",
      "text": "Frase has confirmed free plan; free plan is not yet confirmed for SE Ranking."
    },
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Monthly price is £76 for SE Ranking and $39 for Frase."
    },
    {
      "path": "vertical.keywordClustering",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Frase has confirmed keyword clustering; keyword clustering is not yet confirmed for SE Ranking."
    },
    {
      "path": "vertical.backlinkMonitoring",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "SE Ranking has confirmed backlink monitoring; backlink monitoring is not yet confirmed for Frase."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "vertical.siteAudit",
      "label": "Site audit",
      "importance": 8
    },
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "vertical.keywordResearch",
      "label": "Keyword research",
      "importance": 7
    },
    {
      "path": "vertical.rankTracking",
      "label": "Rank tracking",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 83,
    "b": 80,
    "gap": 3
  },
  "facts": [
    {
      "path": "vertical.keywordResearch",
      "label": "Keyword research",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a456e495756c4eee"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a456e495756c4eee",
            "excerpt": "Expand your keyword list with similar, related and long-tail keywords",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.keywordDifficulty",
      "label": "Keyword difficulty",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.keywordClustering",
      "label": "Keyword clustering",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Topic Clusters Frase maps your pillars and the supporting content around them, then turns each missing subtopic into a brief.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.rankTracking",
      "label": "Rank tracking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a456e495756c4eee"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a456e495756c4eee",
            "excerpt": "Track keyword rankings in any location, search engine and device with 100% accuracy",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Content Guard watches your pages for ranking and traffic decay in Google",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.backlinkAnalysis",
      "label": "Backlink analysis",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a456e495756c4eee"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a456e495756c4eee",
            "excerpt": "Analyze referring domains, linking pages, anchor texts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Backlink Research Frase finds the domains linking to your competitors and not to you, scores each prospect, and drafts the outreach email for you to send.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.backlinkMonitoring",
      "label": "Backlink monitoring",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a456e495756c4eee"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a456e495756c4eee",
            "excerpt": "Keep an eye on the status of every backlink related to your site",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.siteAudit",
      "label": "Site audit",
      "group": "Security and compliance",
      "importance": 8,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a456e495756c4eee"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a456e495756c4eee",
            "excerpt": "Run Website Audit to find every crucial and minor issue that’s holding your site back from top ranking spots",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Site Auditor Frase crawls your pages, scores each for technical SEO, content quality, and AI readiness, then ranks the highest-impact fixes first.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.technicalSeo",
      "label": "Technical SEO",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a456e495756c4eee"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a456e495756c4eee",
            "excerpt": "Website Audit Make search engines fall in love with your site",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Site Auditor Frase crawls your pages, scores each for technical SEO, content quality, and AI readiness",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.competitorAnalysis",
      "label": "Competitor analysis",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a456e495756c4eee"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a456e495756c4eee",
            "excerpt": "View your competitors’ website traffic dynamics in organic and paid campaigns",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.serpAnalysis",
      "label": "SERP analysis",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a456e495756c4eee"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a456e495756c4eee",
            "excerpt": "Analyze the top 100 search results for any keyword along with their dynamics",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.contentOptimisation",
      "label": "Content optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a456e495756c4eee"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a456e495756c4eee",
            "excerpt": "See your content score (and your chances of ranking well) grow as you optimize your content directly in the editor",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Content Optimization Frase reads what the top results cover, drafts your page in your voice, and scores it as you write, so you see what to add before you publish.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.aiContentBriefs",
      "label": "AI content briefs",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e14a2f246c3f87c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e14a2f246c3f87c2",
            "excerpt": "Content brief generator Takes a domain and topic, runs keyword research, SERP analysis, competitor analysis, and returns a writer-ready brief with an AI Search angle included.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.aiWriting",
      "label": "AI writing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a456e495756c4eee"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a456e495756c4eee",
            "excerpt": "AI Writer",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Frase researches your topic, writes the page in your brand voice",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.localSeo",
      "label": "Local SEO",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a456e495756c4eee"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a456e495756c4eee",
            "excerpt": "Manage all your Google Business profiles on a single tool",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.googleBusinessProfileTools",
      "label": "Google Business Profile tools",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a4dfd2a7799ed6ed"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a4dfd2a7799ed6ed",
            "excerpt": "Google Business Profile Connect your GBP to SE Ranking and track how users find and interact with your local listing.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.trackedKeywords",
      "label": "Tracked keywords",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": 2000,
        "status": "verified",
        "sourceIds": [
          "ingest-1acda1959abca479"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1acda1959abca479",
            "excerpt": "2k keywords & 100 prompts to track daily",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": 50,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "AI Visibility prompts tracked 50",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.projects",
      "label": "Projects",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": 10,
        "status": "verified",
        "sourceIds": [
          "ingest-1acda1959abca479"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1acda1959abca479",
            "excerpt": "10 projects & 1 manager seat",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": 1,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "1 seat, 1 site",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.competitorLimits",
      "label": "Competitor limits",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": 5,
        "status": "verified",
        "sourceIds": [
          "ingest-1acda1959abca479"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1acda1959abca479",
            "excerpt": "5 domains in GEO research",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.historicalData",
      "label": "Historical data",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-1acda1959abca479"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1acda1959abca479",
            "excerpt": "Historical Data 6/mo All time",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "Historical data How far back your reporting history goes. AI Visibility keeps its own history, from 30 days on Starter.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.searchVolumeData",
      "label": "Search volume data",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Competitor gaps 27.1K est. vol",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.whiteLabelReports",
      "label": "White-label reports",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-a456e495756c4eee"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a456e495756c4eee",
            "excerpt": "White Label Tailor SE Ranking platform to your brand.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "White-label reports and a branded client portal",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "vertical.teamSeats",
      "label": "Team seats",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "se-ranking": {
        "value": 1,
        "status": "verified",
        "sourceIds": [
          "ingest-1acda1959abca479"
        ],
        "evidence": [
          {
            "sourceId": "ingest-1acda1959abca479",
            "excerpt": "10 projects & 1 manager seat",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": 1,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "1 seat, 1 site",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-04"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "se-ranking": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-e14a2f246c3f87c2"
        ],
        "evidence": [
          {
            "sourceId": "ingest-e14a2f246c3f87c2",
            "excerpt": "One API for keywords, backlinks, domains, audits, AI search, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
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    },
    {
      "path": "commercial.affiliateProgramme",
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      "path": "commercial.commissionDescription",
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}