{
  "schemaVersion": 1,
  "id": "scalenut-vs-morningscore",
  "products": [
    "scalenut",
    "morningscore"
  ],
  "conclusion": "Scalenut and Morningscore are closely matched for core workflows. Both offer a trial; both support site audit, keyword research, keyword difficulty, and keyword clustering. Morningscore has confirmed API access, backlink analysis, and backlink monitoring. Monthly price is $24 for Scalenut and $69 for Morningscore.",
  "decisionPoints": [
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Monthly price is $24 for Scalenut and $69 for Morningscore."
    },
    {
      "path": "technical.api",
      "importance": 8,
      "kind": "evidence-gap",
      "text": "Morningscore has confirmed API access; API access is not yet confirmed for Scalenut."
    },
    {
      "path": "vertical.backlinkAnalysis",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Morningscore has confirmed backlink analysis; backlink analysis is not yet confirmed for Scalenut."
    },
    {
      "path": "vertical.backlinkMonitoring",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Morningscore has confirmed backlink monitoring; backlink monitoring is not yet confirmed for Scalenut."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "vertical.siteAudit",
      "label": "Site audit",
      "importance": 8
    },
    {
      "path": "vertical.keywordResearch",
      "label": "Keyword research",
      "importance": 7
    },
    {
      "path": "vertical.keywordDifficulty",
      "label": "Keyword difficulty",
      "importance": 7
    },
    {
      "path": "vertical.keywordClustering",
      "label": "Keyword clustering",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 67,
    "b": 77,
    "gap": 10
  },
  "facts": [
    {
      "path": "vertical.keywordResearch",
      "label": "Keyword research",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "KEYWORD PLANNER Smart Content Planning",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f49801ed021712d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f49801ed021712d6",
            "excerpt": "Keyword research tool",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.keywordDifficulty",
      "label": "Keyword difficulty",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "keyword difficulty",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9ccecafccbcb2c3f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9ccecafccbcb2c3f",
            "excerpt": "Keyword difficulty checker",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.keywordClustering",
      "label": "Keyword clustering",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Build powerful keyword clusters",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-97067d106d8e6591"
        ],
        "evidence": [
          {
            "sourceId": "ingest-97067d106d8e6591",
            "excerpt": "Keyword grouping",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.rankTracking",
      "label": "Rank tracking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Track Real AI Visibility Brand mentions Historical trends Prompt coverage Competitor share",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f49801ed021712d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f49801ed021712d6",
            "excerpt": "Daily keyword rank tracking",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.backlinkAnalysis",
      "label": "Backlink analysis",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9ccecafccbcb2c3f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9ccecafccbcb2c3f",
            "excerpt": "Competitor backlink analysis",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.backlinkMonitoring",
      "label": "Backlink monitoring",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f49801ed021712d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f49801ed021712d6",
            "excerpt": "Complete backlink tool",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.siteAudit",
      "label": "Site audit",
      "group": "Security and compliance",
      "importance": 8,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Can I audit both my new and existing content? Yes",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f49801ed021712d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f49801ed021712d6",
            "excerpt": "0-100 SEO Health score of site",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.technicalSeo",
      "label": "Technical SEO",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "On-Pro Page Streamline your on-page SEO: Audit, fix, and deploy",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9ccecafccbcb2c3f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9ccecafccbcb2c3f",
            "excerpt": "SEO checker",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.competitorAnalysis",
      "label": "Competitor analysis",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Can you research competition outlines from within the cruise mode? Yes",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f49801ed021712d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f49801ed021712d6",
            "excerpt": "Competitor analysis tools",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.serpAnalysis",
      "label": "SERP analysis",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "SERP statistics are factual data found from the top 30 ranking articles on SERP",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9ccecafccbcb2c3f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9ccecafccbcb2c3f",
            "excerpt": "SERP checker",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.contentOptimisation",
      "label": "Content optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Content Optimizer For Maximum SEO Performance",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.aiContentBriefs",
      "label": "AI content briefs",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Article Writer Brief Creation with Article Writer",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.aiWriting",
      "label": "AI writing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "SEO WRITING Write a blog in <5 Minutes",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f49801ed021712d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f49801ed021712d6",
            "excerpt": "Auto generate premium articles",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.localSeo",
      "label": "Local SEO",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9ccecafccbcb2c3f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9ccecafccbcb2c3f",
            "excerpt": "Local rank tracker",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.googleBusinessProfileTools",
      "label": "Google Business Profile tools",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "morningscore": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.trackedKeywords",
      "label": "Tracked keywords",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": 10,
        "status": "verified",
        "sourceIds": [
          "ingest-a5a79e1d0fd63a86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a5a79e1d0fd63a86",
            "excerpt": "Track up to 10 prompts",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": 100,
        "status": "verified",
        "sourceIds": [
          "ingest-f49801ed021712d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f49801ed021712d6",
            "excerpt": "Keywords 100 500 2,000 5,000",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.projects",
      "label": "Projects",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": 1,
        "status": "verified",
        "sourceIds": [
          "ingest-a5a79e1d0fd63a86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a5a79e1d0fd63a86",
            "excerpt": "Create 1 workspace",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": 3,
        "status": "verified",
        "sourceIds": [
          "ingest-f49801ed021712d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f49801ed021712d6",
            "excerpt": "Websites 3 10 30 100",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.competitorLimits",
      "label": "Competitor limits",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": 3,
        "status": "verified",
        "sourceIds": [
          "ingest-a5a79e1d0fd63a86"
        ],
        "evidence": [
          {
            "sourceId": "ingest-a5a79e1d0fd63a86",
            "excerpt": "3 competitors",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.historicalData",
      "label": "Historical data",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "Historical trends",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-97067d106d8e6591"
        ],
        "evidence": [
          {
            "sourceId": "ingest-97067d106d8e6591",
            "excerpt": "Historical positions on keywords",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.searchVolumeData",
      "label": "Search volume data",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-2b0179ea0b0e0703"
        ],
        "evidence": [
          {
            "sourceId": "ingest-2b0179ea0b0e0703",
            "excerpt": "The metrics include keywords a specific page is ranking for, traffic distribution, keyword difficulty, ranking trends, search volume, etc.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-9ccecafccbcb2c3f"
        ],
        "evidence": [
          {
            "sourceId": "ingest-9ccecafccbcb2c3f",
            "excerpt": "Search volume checker",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.whiteLabelReports",
      "label": "White-label reports",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-97067d106d8e6591"
        ],
        "evidence": [
          {
            "sourceId": "ingest-97067d106d8e6591",
            "excerpt": "White label reports",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.teamSeats",
      "label": "Team seats",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "morningscore": {
        "value": 2,
        "status": "verified",
        "sourceIds": [
          "ingest-f49801ed021712d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f49801ed021712d6",
            "excerpt": "Users 2 4 10 20",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "scalenut": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f49801ed021712d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f49801ed021712d6",
            "excerpt": "Full API in all plans",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.googleSearchConsoleIntegration",
      "label": "Google Search Console integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "scalenut": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-5e2e716306522972"
        ],
        "evidence": [
          {
            "sourceId": "ingest-5e2e716306522972",
            "excerpt": "Traffic Analyzer connects Google Search Console",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "morningscore": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-f49801ed021712d6"
        ],
        "evidence": [
          {
            "sourceId": "ingest-f49801ed021712d6",
            "excerpt": "Google Search Console integration",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.googleAnalyticsIntegration",
      "label": "Google Analytics integration",
      "group": "Integrations",
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